Strategic Use of YouTube Exploring the Internet Marketing Tool to Enhance COSI’s Mission ASTC – October 13, 2007 http://www.youtube.com/cosiscience

Tell’em what you’re gonna tell’em Channel View & Stats 4 reasons why COSI has a YouTube Channel Challenges & Maintenance Plans for the Future

Channel View & Stats

4 reasons why COSI has a YouTube Channel

Challenges & Maintenance

Plans for the Future

Channel View & Stats Nov. 7, 2006 Join Date As of 10-9-07 33 Videos 26 Subscribers 41,416 Video Views 1,476 Channel Views $0 Cost except my free time

1. Enhance Own Website Saves COSI Time & Money Video player already built Scalable & familiar design Flash-based plug-in Functional in other systems Blogs, wiki’s, mashups

Saves COSI Time & Money

Video player already built

Scalable & familiar design

Flash-based plug-in

Functional in other systems

Blogs, wiki’s, mashups

Sample Video of COSI Program

Enhances Exhibit Content

Exhibit Preview Video

Movie Trailer

1. Enhance Own Website Saves server hard drive space Hosted on YouTube’s server Relieves network bandwidth Catalogues video details

Saves server hard drive space

Hosted on YouTube’s server

Relieves network bandwidth

Catalogues video details

2. Expand Internet Marketing Embedding increases visibility Encourages placement on other sites/blogs Simple click stats Show number of views Show where video is embedded

Embedding increases visibility

Encourages placement on other sites/blogs

Simple click stats

Show number of views

Show where video is embedded

You Can See Where the Video Is 19,141 total views 1,592 views from COSI movie page showing trailer 113 from foreign movie review site 47 from Pacific Science Center 25 from COSI’s Press Room 5 from Dutch Dinosaur News Blog

2. Expand Internet Marketing COSI URL listed on every video Title, Keywords, Categories Consistent use of same words Topic link to video content

COSI URL listed on every video

Title, Keywords, Categories

Consistent use of same words

Topic link to video content

Marketing Video Inside YouTube COSI URL Keywords Category Always use: COSI, science, center, Columbus, Ohio Links to other videos with same keywords

3. Connect with COSI Visitors Visitors post videos of their experiences at COSI Centralizing them by “favoriting” on COSI’s Channel COSI Fans post videos of COSI in other places

Visitors post videos of their experiences at COSI

Centralizing them by “favoriting” on COSI’s Channel

COSI Fans post videos of COSI in other places

Favorited Videos – All COSI Related

Video Response from COSI Fan COSI made an appearance at the Columbus Zoo performing a weather demonstration COSI Fan responded to recent video post with his own video of COSI’s presentation

3. Connect with COSI Visitors Comments allow for dialogue and questions Comments stimulate interactions and motivations to visit physical COSI

Comments allow for dialogue and questions

Comments stimulate interactions and motivations to visit physical COSI

Comments on COSI Pendulum Video

Admin View of Comments

4. Connect with Peer Organizations We’re here! YouTube’s messaging system Groups are created ASTC Group Local organizations

We’re here!

YouTube’s messaging system

Groups are created

ASTC Group

Local organizations

COSI Subscribed on PacSci

Challenges & Maintenance Change in cultural mindset Shooting/uploading new video Monitoring spam Keywords connect video to other inappropriate videos e.g. Bob the Builder

Change in cultural mindset

Shooting/uploading new video

Monitoring spam

Keywords connect video to other inappropriate videos

e.g. Bob the Builder

Challenges & Maintenance Video Piracy www.savetube.com ~ in beta http://vixy.net ~ in beta Continue educational and promotional feel of current plan YouTube tool inclusion in larger plan

Video Piracy

www.savetube.com ~ in beta

http://vixy.net ~ in beta

Continue educational and promotional feel of current plan

YouTube tool inclusion in larger plan

Plans for the Future Fit into COSI Community Part of a larger initiative Part of formal marketing plan New Non-Profit Program youtube.com/nonprofits non-profit designation, promotion, capacity, donation options

Fit into COSI Community

Part of a larger initiative

Part of formal marketing plan

New Non-Profit Program

youtube.com/nonprofits

non-profit designation, promotion, capacity, donation options

Future - Feature COSI Videos

Plans for the Future Science Demos to YT audience Additional YouTube channels Focuses distribution – player tool COSI On Wheels Behind-the-scenes Keep Experimenting

Science Demos to YT audience

Additional YouTube channels

Focuses distribution – player tool

COSI On Wheels

Behind-the-scenes

Keep Experimenting

Tell’em what you told’em Four Strategic Reasons Enhance own website Expand Internet Marketing Connect with COSI Visitors Connect with Peer Organizations ASTC – October 13, 2007 http://www.youtube.com/cosiscience

Four Strategic Reasons

Enhance own website

Expand Internet Marketing

Connect with COSI Visitors

Connect with Peer Organizations