Social Media Checkpoint Rally

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The Ohio State University Fisher College of Business reached a milestone in its social media strategy. The college is ready to begin the campaign to encourage and mobilize alumni to be engaged and participate in the conversation.

Shaun Holloway presented to the alumni board on September 24, 2010 to rally support and excitement.

http://www.srholloway.com

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Social Media Checkpoint Rally

  1. 1. Fisher College of Business and Social Media<br />Alumni Board MeetingSeptember 24, 2010<br />Offices of Information Technology Services and External Relations<br />fisher.osu.edu<br />
  2. 2. Web Strategy Model<br />Interface<br />Usability<br />Navigation<br />Sitemap<br />Design<br />Audience<br />Content<br />Retain<br />Attract<br />Resource<br />System<br />Social<br />Web marketing and participation in social media<br />1) Own website(s)<br />2) External sites<br />Serve<br />New media<br />Visibility<br />Connection<br />Application<br />Integration<br />Server architecture<br />Database design<br />Admin tools<br />EngageSales Orientation<br />InformAdvertising Orientation<br />Channel<br />By: Shaun Holloway, 2008<br />
  3. 3. Pyramidal Approach to Social Media<br />Fall <br />2011<br />Actively Participate<br />Utilize Podcasts<br />Spring 2011<br />Create Facebook account<br />Summer 2010<br />Establish blogs and micro-blogs<br />Enter video-sharing communities<br />Summer 2008<br />Enter photo-sharing communities<br />Presented based on level of risk required, continued involvement by the college, and the need to develop a tool so it can support the construction and maintenance of a more complex tool.<br />By: Shaun Holloway, 2008<br />
  4. 4. Purpose<br />Leverage existing and emerging technologies to <br /><ul><li>shareintellectual contribution,
  5. 5. showcasethe Fisher experience,
  6. 6. promotethe brand, and
  7. 7. inspireconversation </li></ul>that support the values and image of both <br />Fisher and Ohio State.<br />
  8. 8. Primary Benefits<br /><ul><li>Connect and interact with target audiences
  9. 9. Support student recruitment efforts
  10. 10. Support admitted and current students
  11. 11. Showcase faculty expertise
  12. 12. Keeping a pulse on college’s activities to gauge marketability and reportability</li></li></ul><li>Key Messages<br /><ul><li>Tell the Fisher story!
  13. 13. Preparing students for success
  14. 14. Building best business practices
  15. 15. World-class academic departments
  16. 16. Action-based learning
  17. 17. Turning ideas into business</li></li></ul><li>“Content is King”<br /><ul><li>Fisher’s website
  18. 18. Hub of engaging and impactful experiences
  19. 19. Capturing and mining information
  20. 20. Repurposing content
  21. 21. Leveraging productions cross-channel
  22. 22. Preparation + content pipeline + monitoring = sustainability</li></li></ul><li>Social Media Landscape<br />View all of Fisher’s social media accounts<br />http://fisher.osu.edu/social-media<br />
  23. 23. Photo-sharing Communities<br /><ul><li>Use of Flickr
  24. 24. User-generated content and contribution
  25. 25. Broad distribution capability
  26. 26. International Programs Office
  27. 27. Graduate Student Life
  28. 28. Executive MBA
  29. 29. Fisher website API</li></li></ul><li>Video-sharing Communities<br /><ul><li>Showcase faculty expertise
  30. 30. Showcase student life and events
  31. 31. Showcase programs and the campus
  32. 32. YouTube as a primary channel and vehicle
  33. 33. Fisher’s YouTube channel
  34. 34. Playlists and Favorites
  35. 35. Hosted video series</li></li></ul><li>Blogging<br /><ul><li>Student-generated content
  36. 36. Inspire participation and conversation
  37. 37. Provide insight into Fisher experiences
  38. 38. My Fisher Internship
  39. 39. My Fisher Grad Life
  40. 40. Executive MBA Insights
  41. 41. All blogs</li></li></ul><li>Micro-Blogging<br /><ul><li>Reach multiple audience types
  42. 42. Additional type of content tool for website
  43. 43. “What has my attention?”
  44. 44. Fisher on Twitter
  45. 45. Career Management [ website ]
  46. 46. All Twitter accounts</li></li></ul><li>Fisher on Facebook<br /><ul><li>Awareness as a public institution
  47. 47. Connect the sustainable pipelines of content
  48. 48. Feed photos, videos, blogs, and tweets
  49. 49. Feed website content
  50. 50. Direct postings and discussion board
  51. 51. Fisher’s Fan Page
  52. 52. Fisher MBA
  53. 53. International Programs</li></li></ul><li>Active Participation<br /><ul><li>Continue to feed and be involved
  54. 54. Sustain all marketing channels
  55. 55. Establish support processes
  56. 56. Converse and promote in others’ “houses”
  57. 57. BusinessWeek’sBusiness Exchange
  58. 58. Forums, fan pages, and blogs</li></li></ul><li>Moving Forward<br /><ul><li>Create and manage campaigns within the networks and with the followers
  59. 59. Promote Fisher’s offerings, perform outreach, and recruit virtually
  60. 60. Become an expert resource and showcase intellectual contribution</li></li></ul><li>What can alumni do?<br /><ul><li>Get involved
  61. 61. Like, follow, join
  62. 62. Participate, comment, like, discuss
  63. 63. Spread the word
  64. 64. Help increase fans and followers
  65. 65. Forward, re-tweet, etc. the content</li></li></ul><li>Fisher College of Business and Social Media<br />Alumni Board MeetingSeptember 24, 2010<br />Offices of Information Technology Services and External Relations<br />fisher.osu.edu<br />

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