Web Content Management System Approach<br />A Brief Overview of the FCOB Environment<br />OSU Webmasters Interest Group Me...
Web Strategy Model<br />Interface<br />Usability<br />Navigation<br />Sitemap<br />Design<br />Audience<br />Content<br />...
Where we were…<br />Situation in the summer 2008<br />8 Content Management “Systems”<br />Serving ~10,000 pages or ~70 sit...
Purpose<br />Fisher’s web CMS services will strengthen the business and technical web support infrastructure, in order to ...
Where we are now…<br />What CMS are we using…<br />Home-grown CMS, evolved since 2002<br />1 design to support<br />Centra...
Why it’s working…<br />User-experience is a priority<br />Flexible and customizable<br />In-house expertise<br />Enforceab...
Where we are going…<br />Limitations to overcome<br />Aging core framework<br />Upgrades can be complex<br />Tough to inte...
Online Visitor Engagement<br />The funnel indicates the closeness of the relationship of visitors with the organization an...
CMS Approach<br />
Contact Info<br />Shaun Holloway<br />Holloway.134@osu.edu<br />Jason Hart<br />Hart.226@osu.edu<br />
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Brief Overview of a CMS Approach

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At The Ohio State University Fisher College of Business, we've come along way in advancing the systems parallel of our web strategy.

This slide deck is a high-level overview of our approach over the last two years to make managing web content easier and stronger with our content management systems (CMS).

This was presented at the Ohio State Webmasters meeting on February 8, 2011 by Shaun Holloway.

http://www.srholloway.com

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Brief Overview of a CMS Approach

  1. 1. Web Content Management System Approach<br />A Brief Overview of the FCOB Environment<br />OSU Webmasters Interest Group Meeting<br />February 2011<br />
  2. 2. Web Strategy Model<br />Interface<br />Usability<br />Navigation<br />Sitemap<br />Design<br />Audience<br />Content<br />Retain<br />Attract<br />Resource<br />System<br />Social<br />Serve<br />CMS systems fall into this parallel of the web strategy<br />New media<br />Visibility<br />Connection<br />Application<br />Integration<br />Server architecture<br />Database design<br />Admin tools<br />EngageSales Orientation<br />InformAdvertising Orientation<br />Channel<br />By: Shaun Holloway, 2008<br />
  3. 3. Where we were…<br />Situation in the summer 2008<br />8 Content Management “Systems”<br />Serving ~10,000 pages or ~70 sites<br />Questionable security and processes<br />More than 10 designs to support<br />Decentralized templates and libraries<br />“Keep the lights on” mentality<br />
  4. 4. Purpose<br />Fisher’s web CMS services will strengthen the business and technical web support infrastructure, in order to ensure the integrity, deliverability, and marketability of content and resources.<br />
  5. 5. Where we are now…<br />What CMS are we using…<br />Home-grown CMS, evolved since 2002<br />1 design to support<br />Centralized template and support libraries<br />Framework<br />PHP/.NET dual support<br />Serves content and provides admin support<br />Content support structure<br />
  6. 6. Why it’s working…<br />User-experience is a priority<br />Flexible and customizable<br />In-house expertise<br />Enforceable policies and procedures<br />Ability to grant micro-permissions<br />Content owner ease-of-use<br />
  7. 7. Where we are going…<br />Limitations to overcome<br />Aging core framework<br />Upgrades can be complex<br />Tough to integrate new technology<br />Administration requires deep involvement<br />System integration and authentication<br />Portal strategy<br />Online collaboration space<br />
  8. 8. Online Visitor Engagement<br />The funnel indicates the closeness of the relationship of visitors with the organization and where more value can be created <br />Other<br />website<br />External Audiences <br />Public Access<br />Fisher Website CMS<br />Content communication, “first impression,” lead capture<br />Internal Audiences<br />Private Access<br />Fisher Forums SharePoint<br />Defined group access, collaboration, discussions, and sharing<br />Social<br /> site<br />Resource<br />Social<br /> site<br />
  9. 9. CMS Approach<br />
  10. 10. Contact Info<br />Shaun Holloway<br />Holloway.134@osu.edu<br />Jason Hart<br />Hart.226@osu.edu<br />
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