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Networking for Your Future
 

Networking for Your Future

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oin PRSSA and learn how to use social networks such as facebook, twitter, and LinkedIn professionally and build your resumes....

oin PRSSA and learn how to use social networks such as facebook, twitter, and LinkedIn professionally and build your resumes.

Seats are limited so please sign up NOW ! on Dr. MIke Smith's door! Attending this event on facebook does NOT guaranette you a spot!

Be sure to bring a flashdrive, picture of yourself, and a rough copy of your resume.

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    Networking for Your Future Networking for Your Future Presentation Transcript

    • Networking for Your Future“It pays to plan ahead…it wasn’t raining when Noah built the Arc”-anonymous
      Theresa Hawes
      JakeDylik
      La Salle University
      Public Relations Student Society of America
    • What’s on the Agenda?
      • FACEBOOK
      • TWITTER
      • LINKEDIN
      • SOCIAL BOOKMARKING
      • WEB 2.0
      • CLOSING
      • introductions
      • “the social revolution”
      • millenials: generation of social media
      • can’t hide!
    • A study was conducted by PR firm Burson-Marstelleracross 100 largest companies in the Fortune 500 list.
      • 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. 
      • Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. They have an average of 4.2 Twitter accounts. 
      • 54% have at least one Facebook fan page
      • 50% have at least one YouTube channel
      • 33% have at least one corporate blog. 
      • 20% of the companies use all four social media platforms [Twitter, Facebook, Youtube, Blog].
      • Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America. 
    • The Millennials: A generation of social media
      You Can’t Hide!!
      • Born after 1980
      • confident, self- expressive, liberal, upbeat and open to change
      • embrace multiple modes of self- expression. ¾ have a profile on a social media site
      • Most educated in American History
      • 24/7 Digital Media
      • Social Media – Now there’s 2-way Comm…more
      • Integrated Communications
      • BUZZ / VIRAL
      • Evaluation!!!
      -Metrics, analytics, insights, statistics
      • YOU CAN’T HIDE
      • Your Company – Let’s take a look…(new page)
      • Business, Marketing, Campaigns!!
      • Yep…Research
      • -Demographics, target audience, attitudes, knowledge, behaviors
      • Every day, multiple times per day
      • Growth, trends, audience intelligence
      • Commercials call-out
      NUMBER CRUNCH
      500 million users
      Average time spend per/day= 6hrs
      1.6 million active pages
      700.000 small businesses – FB page
    • REAL LIFE INTERACTION
      Building Facebook Pages
      • Dog Walk Campaign
      • Free Music from Commercials
      • Create your own “Badge of Ownership”
      • Free Giveaway
    • How are companies using Facebook Pages?
    • Number
      Crunch!!!
    • Little Debbie:
      CASE STUDY
    • 549,068 fans
      158,264 fans
      697,818 fans
      389,926 fans
      2,912,327 fans
      894,576 fans
      176,237 fans
    • What’s happening?
    • Twitter is a real-time information network that connects you to the latest information about what you find interesting
      140 characters or less
      Instant Feedback
      Build Relationships
      Gather instant data
      Don’t need an account
      Businesses use Twitter
      Direct Questions/ Interactive (C-Suite)
      Customer Services
      The New NEWS outlet? (Up-to-the-minute news – CNN, NY Times, WSJ, Huff. Post…
      Less Ads…for now
      Utilize features – (Place your org. as leader)
    • WHAT DO THE TWITTER TERMS MEAN????
      • Tweet- message in 140 characters or less
      • Follow: subscribing to users’ tweets
      • Following: subscribers of your tweets
      • Trend(ing): most popular topics on twitter at time
      • Hashtag: # used to mark key words/topics/trends
    • Are you LinkedIn?
      What Does it do?
      Professional Networking
      90 million users
      Connections
      Jobs, people and business opportunities
      Online resume
    • social bookmarking
      social bookmarking sites share information found anywhere on the web with people of similar interests
      Content (news stories, blogs), images, videos, URLS
      Democracy =news agenda.
      The viral community, not an editor, provides the content on the website
    • foursquare
      Tumblr
      Post:
      text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be
      Customizability
      3,574,933,697 - Total posts
      14,355,495 - Total blogs
      17,452,623 - Posts today
      Location-based mobile platform
      Bookmark information about venues
      Tools to obtain, engage, and retain customers and audiences.
      Collect points, prize "badges," & coupons
    • web 2.0: apps apps apps!
      2004
      combination of the technology= integrative communications
      Web is a platform
      Smart phones
      Install an app!
    • IN CLOSING….
      • What did you learn???
      • Hop on board!!!
      • Just try it, become familiar
      • Mashable.com
      • Peers/internships
      • Don’t forget others can see you…
    • “So how are you going to build your arc?”
      - Theresa and Jake