Young skal 20 by 2020 members doc.revised.sept 25,2013
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Young skal 20 by 2020 members doc.revised.sept 25,2013 Document Transcript

  • 1. 25 Sept, 2013 20/2020 The ISC Internal Affairs Young Skål Taskforce has been asked to offer a few suggestions to be presented at the plenary session of the IC meeting during the World Congress. Which ones are your favourite? Your suggestions, thoughts, comments are most welcome, and your advice is appreciated. Topics of personal interest include; creating a budget for Young Skål initiatives, revising of the Young Skål applications and the application process, creating Social Medias channels to connect Young Skål clubs worldwide and much more. The ISCIAYST (we need a better name) has embraced Brian Donnelleys’s of having the Skål International membership consist of 20% Young Skål members by the year 2020. Let’s work together and make it happen. 10 Big Ideas • Revise Membership Criteria • Young SKÅL Congresses • Update Application Process • Mentorships • Coordinate website and Social • Tips for Success Booklet Media Campaigns • Recruitment Toolkit • Academic Toolkit • Professional Development Skill Builders • Budget
  • 2. 1. Discounts for Skål Functions In order to make Skål events accessible to tomorrow’s tourism leaders, we must eliminate as many of the obstacles as possible. The economic barriers to Young Skål participation in many Skål events should not be ignored and the timely processing of applications is essential for successful recruiting. Creating the opportunity for Skål members to network with Young Skål members is mutually beneficial to both parties. I encourage all Skål to consider a comprehensive development strategy that begins with building brand awareness among tourism students and young professionals and thoughtfully considers membership engagement and retention as the foundation of a vibrant Young Skål club. Most Skål functions in Thailand offer discounted or fully sponsored admission to events. Young Skål Thailand thankfully receives tremendous support from Skål members and tourism industry leaders. The Director of Events for Skål functions work with the host venues to provide a limited number of discounted registration fees for Young Skål members and guests. Complimentary admission on a limited basis should also be offered to educators at area universities. If you can’t reach the teachers, you’ll never reach the students. • Young SKAL Buy One –Get One : Allow Young SKAL members to bring a guest complimentary for a limited time • 50% discount on Skål functions for full-time students • Complimentary admission in exchange for assisting with registration is also an effective way to involve Young Skål members in club activities. I would encourage clubs to treat these future leaders like the VIP’s that they are. Free
  • 3. labor and second class citizens are comments I have heard from students describing their experiences at other industry functions where they helped with registration then didn’t even get a seat at the table. Indeed we have a higher duty of care to these students and young professionals and should make all efforts to ensure that their experience is an enjoyable one. • Discounted admission should not include alcoholic beverages. Providing alcohol to this group can lead them to a slippery slope and could increase liability. 2. Young Skål oriented events and outings The challenge is to get young Skål members to attend Skål events but it also a challenge to get classic Skål members to attend young Skål events. 3. Skål International Recruitment Programs This recruitment program invites qualified candidates to local Skål events. is targeted at Skål member organizations or local universities offering tourism degrees or diplomas. 10 teams would be invited, each team consisting of a teacher and 2 students. Note: The same formula could be used for Skål member organizations with the team comprising 1 midlevel manager and 2 future leaders. The invitation to universities should reflect the exclusivity that a Skål membership represents and include an introduction to Skål International. The program can be
  • 4. designed to fit the schedule and the needs of the local clubs. Topics could include; Creating an Effective CV, Interview Tips, Strategies for Successful Networking, etc. In addition to Skål members offering their secrets to success for future leaders, the program would include an introduction of a Skål International Lesson Plan (SLIP) for university teachers. The SLIP includes a video, PowerPoint presentation, activities and questions for review and discussion. 4. Sponsor/Mentor a Young Skalleague An official sponsorship/mentorship program should include regular communication between the Young Skål and classic Skål members and a formal agreement between sponsor/mentor and the Young Skalleague. 5. Bring-a-Future Leader-to -Lunch Encourage Skål members to bring a future leader from their organization to a regularly scheduled Skål event. Some members may have difficulty choosing only one team member to invite, but they could bring a different future leader to each event. It would be a great way to reward and motivate outstanding team members. Perhaps an annual Membership package for Mentors could be created which would include two vouchers for attendance at Skål functions. 6. Young Skål CSR
  • 5. Skål members often have resources for Corporate Social Responsibility initiatives but seldom have the time. By partnering with Young Skål members to brainstorm ideas and organize initiatives Young Skål and classic Skål members can work together to make a better world. 7. Synergized Partnerships Skål members receive many invitations to tourism industry events. We can work together with professional organizations to include Young Skål members in these great networking events. 8. Young Skål Training programs and career development seminars The Skål Ladders for Leaders program is designed for management, supervisors and future leaders. The
  • 6. seminar begins with a dynamic presentation regarding the fundamentals of the Spirit of Hospitality and contains a managing, leading and coaching workshop. The program will include attendance at the local Skål event, and could be a great opportunity to raise the Skål profile and serve as a valuable recruitment tool for Skål International and Young Skål. 9. Young Skål Internship and job board Below are examples of internships offered on the Young Skål Thailand FaceBook page 10. Campaign to Build Brand Awareness of Skål International and include templates for posters, brochures and presentations that can be modified and
  • 7. localized. A limited number of promotional items (posters, applications, handouts) are available from the secretariat but are in need of updating. A recruitment toolkit would be an ideal way to introduce Young Skål to tourism students and young professionals. Are you on Pinterest? We are! Pinterest is a wonderful way to share inspiring images of your club’s service, as well as find new ideas for future projects. The site allows you to collect your favorite images from around the web into one place. Create Pinterest boards for holiday projects, environmental service projects, inspirational quotes, youth activities, disaster relief and even your own club’s projects. Follow other clubs and service organizations to see what’s inspiring them to serve in their communities. Follow SKAL Clubs on Pinterest and check out our many pin boards that focus on Skalleagues making an impact across the globe. How does your club use social sharing sites like Pinterest? –
  • 8. 11. Community and Academic contest Skål clubs could sponsor contests for tourism students and offer to judge the entries and organize and award prizes (ie. 2 passes to a Skål lunch, hotel rooms, etc). Contest themes could be as simple as “How to attract the best and brightest to a career in tourism” or “Imagine you were in charge of the world’s largest tourism organization, What issues would you focus on?”. Event Management students could prepare programs for Skål congresses and other events. This is a subtle way of introducing students to the world of Skål as they will have to do some research about their target market (Skål) before designing the program. Students may also prepare presentations about the “World’s leading tourism organizations”.
  • 9. 12. Utilization of Websites and Social Media platforms YOUNGSKAL.COM The Youngskal.com is created and managed by the Young Skål Thailand club at this time. The opportunity for sponsorships on the website would contribute to the sustainability of the website. The cost of designing and maintaining the website has prohibited this site from reaching it’s real potential. It is our sincere hope that we can create an 'Online Clubhouse' where every Young Skål club can; •Gather from all over the world and meet future leaders and young Skål members doing amazing things in amazing places •Link Facebook pages, tweets and blogs from Young Skål members •Create and Control their own Young Skål (Your club) page •Contribute to a Young Skål blog •Download a Young Skål Toolkit that includes the very best templates for banners, brochures, and business cards. • Have a yourname@youngskal.com email address • Shop online for high quality, innovative and interesting products with the Skål/Young SKAL logo 13. University Student Internship & Job Fair SKAL clubs can organize industry recruiting days and job fairs at local schools or off campus. Member organizations will work together to attract the best and brightes
  • 10. 14. Guest Speaker SKAL members taking time out to be guest lecturers or ‘Professors for a Day” is a great way to introduce SKAL to future leaders. 15. SI Young SKAL Budget A request for a modest budget from the EC for Young SKAL development would be useful and your thoughts would be appreciated on this issue, too. A Young SKAL development toolkit could be created and there would be costs associated with this project, use of the youngskal.com website would have costs, too. Perhaps we could find a sponsor or request donations to offset some of the expenses
  • 11. Thoughts from Across the Globe I think that the most important items that can be captured from this current momentum are: 1. The open sharing of successful YS Case Studies 2. The wide adoption of some Standard Best Practices ( SBP) 3. Focusing on what we already have and what we can do 4. Avoiding the dilution that fragmentation will bring to any programme 5. Minimising the negative impact of personal egos and emotional baggage Best Wishes / Brian Donnelly, London May I also suggest that the congress manual be modified to include a provision that x amount of YS attendees must be included. This will then be built into the budget process and distributed over all congress attendees in the congress fees." - John Ruzich's. UPDATE ON YOUNG SKÅL PROGRAM USA, By Llana Smith, Committee Chairman At the NAASC Congress in Sacramento, I presented a small seminar on the Young Skål Program (YSP) that is currently in place within the structure of Skål International. Here is a brief recap of that seminar. I hope that some of this information will help you jump start your YSP at your own Club level. It has been proven over and over that YSP is a new frontier for gaining younger members and promoting the mentoring of YSP candidates throughout the beginning of their
  • 12. career, thus impressing upon them the importance of eventually being a member of Skål. First, there are 900+ hospitality programs in the United States. They range from graduate programs at major universities to small for-profit programs that offer certificates. It's not realistic to think that Skål will have an active relationship with all of them. My suggestion, and again it's only a suggestion, is that we try to partner with these educational entities in some form or fashion. I suggest this for several reasons: 1. The quantity of
students. These schools have larger quantities of
 students that will obviously be graduating and moving directly into our very own travel and tourism industry. 2. Most schools have established students’ organizations. This is good since starting a Young Skål program or relationship – when there is an existing student organization - will not be that big a leap. 3. Most of
 the larger programs also have dedicated individuals responsible f
or career services - internships, industry relationships, career guidance, etc... For a continually updated list of
 organizations that of
f
er certif
icates or degrees in hospitality, go to Hospitality-1st. (www.hospitality- 1st.com) located in Coral Gables, Florida. They have a great perception of
 what to do with up and coming new graduates f
rom the hospitality programs. I researched their lists and I'd suggest reaching out to schools/programs they promote since they are some of
 the most established ones near your club. Next, especially, there are several areas that need f
urther discussion f
or rebranding YS. First, discuss lowering the age to join Young Skål to 18, while keeping the upper age limit of
 membership at 29. By lowering the minimum age f
rom 21 to 18, we ef
f
ectively create a larger quantity of
 prospective Young Skål members. This is due, in large part, to the age at which students enroll in hospitality/tourism education programs. Most students are enrolled by the time they are 18, and waiting till they are 21 creates a scenario where we potentially have signif
icantly reduced the time to have an impact on them during their education. Second, there needs to be a rebranding of
 the YSP. The end results of
 this rebranding will ideally present a clearer picture of
 the Young Skål program, and how individual clubs can incorporate the program into their operations. We are seeking input f
rom all members on how they f
eel their club views and implements Young Skål.
  • 13. Next, there needs to be some recognition f
or “Young Skålleague of
 the Year” or similar. This would put the YSP in the f
oref
ront with many opportunities f
or publicity. Perhaps this award should be accompanied by a monetary assistance, scholarship or internship. And lastly, speaking about internships .... We need to develop a document that def
ines “what is an internship”? To bring European YSP to US, f
or instance, is quite expensive if
 the YS do not already have the required J-1 Visa. A J-1 Visa costs money, has lots of
 paperwork and needs oversight and accountability. We need to set the parameters f
or internships, where to f
ind an internship (job bank w/in Skål) and the qualif
ications f
or the internship with a Skålleague. Going f
orward, among other things, the f
ollowing initiatives have been discussed as a part of
 the rebranding process: 1. Redevelop a clear, concise, and easy to understand measurable objectives f
or Young Skål 2. Creation of
 standardized YSP events that all clubs can implement 3. Develop ways in which all Skål members can learn about Young Skål and how it may f
it into their own clubs 4. Create standardized policies and procedures f
or Young Skål scholarship distribution 5. Develop stronger relationships with hospitality and tourism program educators through partnerships with education associations such asthe International Council on Hotel, Restaurant, and Institutional Education (I- CHRIE) 6. Create a mentor program f
or Skål members to serve as a mentor to a Young Skål members. 7. Reevaluate strategies f
or how to create, manage, and assess Young Skål internship opportunities that may exist in organizations current Skål members are associated with. As many of
 you know, the YSP is one of
 the many steps clubs can take to boost their own membership in the short and long term, and we seek any and all f
eedback related to YSP and how we can improve the program. Mentoring and internships possibilities are of utmost importance. There is a spread sheet of
 each SIUSA Club currently being compiled that includes each Club and how they are approaching the YSP. Please send a summary of
 your club’s YSP
  • 14. activities to me at llanas@bellsouth.net as soon as you can. Thank you to those Clubs who have already responded to my request f
or inf
ormation at the seminar, but I would like to hear f
rom all Clubs. Have a terrif
ic Skål Summer! Summary of Young Skal activities in Australia, compiled by Mark Abercromby, President Skal International Perth on behalf of Skal International Australia. The following questions were circulated to all Skal International Clubs in Australia: 1) How many Young Skal Members are in your club 2) Any activities currently being undertaken by Australian clubs to foster the development of young professional in the travel and tourism industry (not members of Skal or Young Skal) - for example mentoring, support, education 3) Any support or recognition of students at education institutions 4) Any International opportunities for young professional 5) Past experience with Young Skal 6) Number of current Active Skal members under 29 years of age. 7) Any active plans to encourage Young Skal members to join any Skal club in Australia. The results from the above questions can be summarised as follows: 1) How many Young Skal Members • As at March 2013 census date, there were eight (8) Young Skal members registered in Australia. • Albany (3), Broome (1), Hobart (1), Kununurra (2), Townsville (1).
  • 15. 2) Any activities currently being undertaken by Australian clubs to foster the development of young professional in the travel and tourism industry (not members of Skal or Young Skal) for example mentoring, support, education • Ongoing on an informal basis by many members, but this is not a specific or active strategy at this stage • Skal International Hobart sponsors the “young tourism professional” award in the Tasmanian Tourism Awards. The recipient is rewarded through their international exchange program. • Skal Perth has a number of younger tourism professional as members. • Similarly Skal Broome reported that they have many young members who are eligible for active membership 3) Any support or recognition of students at education institutions • Skal International Perth, offers an annual Brian Philippson Memorial Award of $500 to each of the top graduating students in a travel or tourism stream at three education institutions in Western Australia: Curtin University, Edith Cowan University and Perth Central Institute. Murdoch University will be added in 2013. Total commitment $2,000 per annum. • Skal Perth provided an introduction to Skal New York in association with local President Lisa Conway, for one of the Award winners who was travelling to New York on a working holiday. • Skal Sunshine Coast reported that they have formerly provided a $500 and ten $1000 bursary for a tourism student at the local TAFE. This was challenging getting entrants to apply. The initial request is shown in the attached flyer, seeking applicants to complete an application form (attached). This resulted in no entries and we ended up awarding an outstanding student the prize. At the time we had a TAFE lecturer as a Skålleague. The recipient attended a couple of meetings (both executive and general) but lost interest after a while. He did achieve some part time work at a member hotel following his attendance. The Skålleague at TAFE has since moved from TAFE and the bursary hasn’t been continued. Our lesson from this is that a close involvement with the educational institution is essential for this to work. • Skal Sunshine Coast also used to use the TAFE catering students facility for one of our functions throughout the year as a TAFE project and to increase Skal’s profile to the students. This was initially successful (when we had a TAFE Skålleague), but has also since lapsed.
  • 16. • Skal North Sydney holds one of their monthly lunches at a hotel school in North Sydney and three hotel school principals. Directors are members of the club. This will assist to create exposure with the younger executives! 4) Any International opportunities for young professionals • Skal International Hobart have a formal exchange program in conjunction with Skal International Copenhagen. • Skal Sunshine Coast reported that they hosted a young Skålleague from Hawaii University as part of a University of Hawaii internship for about 3 months in 2011. While very keen initially, the trip turned out to be more of a holiday than an internship. They attempted to get the young person placed in other Skålleague properties but the interest waned when his girlfriend came out to join him and he soon returned to Hawaii. The structure was very informal with practically no involvement at all from the University of Hawaii, so our lesson from this is that a more defined structure of expectations and responsibilities is essential. 5) Past experience with Young Skal • About ten or so years ago, Skal International Perth fostered a separate Young Skal club but this was disbanded in the mid 2000’s and the remaining members were offered active membership of Skal Perth. No former members remain active with Skal International Perth. • Skal International Sydney strategy is to not have a specific Young SKAL “cell”, however they continue to apply a holistic strategy among all members to encourage membership growth of younger members across all age groups, in order to lower the average age of membership as quickly as possible. 6) Number of current Active Skal members under 29 years of age. • Apart from the Young Skal members there are about three (3) active Skal members under 29 years of age. 7) Any active plans to encourage Young Skal members to join any Skal Club in Australia.
  • 17. • There is a general strategy to increase Skal membership, not a specific or active strategy for Young Skal • Skal Sydney North have a more holistic approach encompassing all age groups • Skal Sunshine Coast reported that they are keen to see more young Skal members. While in Germany recently, the President met up with members from Skal Bielefeld. One of their young Skålleagues, will be coming to Australia in September on a 12 month working holiday, so I will pass on her details to relevant clubs. • Skal Brisbane have been in touch with a former student, who has professed an interest in joining as a Young Skal member. They struck an annual membership fee and invited her as a guest (on an FOC basis) to their last lunch. If she joins and enjoys the experience then she can "spread the word" to other young people who have completed a similar course to the one she has just done • Skal Kununurra notes that each month their young Skålleagues invite other young professionals from the tourism industry to attend the Skal meeting.