Muic destination promotion and planning

  • 461 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
461
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. http://www.ovations.com.au/team/5mins-greg-barnes.html
  • 2. http://www.ovations.com/
  • 3. MICE & the Destination Destination Criteria Venue selection criteria
  • 4. Wisdom:Change comes silently, we need to accept it, and make it our friend50% of things a man knows now will no longer be true in 20 years, and 50% of what man will know in 20 years has not been discovered today
  • 5. Wisdom:Change comes silently, we need to accept it, and make it our friend50% of things a man knows now will no longer be true in 20 years, and 50% of what man will know in 20 years has not been discovered today
  • 6. Consumers are silently changing so destinations must changeThe nature of the “new” markets demands:o Consumer-led, not supply driven, attacko Marketing to attract customer’s attentiono Products to make it worth their timeo Experiences to match the promises
  • 7. Building a DestinationSelection Criteria:o Does it deliver a great MICE producto Is it competitive and sustainable for investorso Does it have a strong e- and m- presenceo Does it offer value for money / timeo Does it give value for MICE stakeholderso Does it fit with overall economic development
  • 8. The Destination Maker C O O Investors Public Sector R D I N Consumers A TProperty Market O R MICE Stakeholders
  • 9. How to determine the attractiveness of a destination? Primary factors of an unchangeable kindo Secondary factors of a partially variable kinds Tertiary factors of an unstable kind
  • 10. 2. Primary factors of an unchangeable kindStatic Factors o Landscape o Climate o Infrastructure o Culture o Social
  • 11. 1. Secondary factorsDynamic Factors o Tourism supply o Political o Environment o Security and safety o Trends in tourism
  • 12. S Tertiary factors of an unstable kindCurrent Decision factorso Marketingo Public Organizationo Priceo Private Organization
  • 13. Keys to success are the customers
  • 14. Do not ask what the destination can do for you, but what you can do for the destination
  • 15. 2. Establish the aims and objectives of the MICE event3. Put together the selection brief4. Select the destination5. Select the venue(s)
  • 16. Step 1Establish the aims and objectives of the MICE evento SMART
  • 17. o Enhance communicationo Forum for new idea generationo Increase commitment to decisionso Encourage co-operation between memberso Opportunity to promote aims of organization
  • 18. o Change in informationo Change in understandingo Change in skillso Change in behaviouro Change in effort
  • 19. Incentives can aim at:o Dealerso Sales Personso Non Sales Personso Consumers
  • 20. o Selling to new accountso Putting up product displayso Achieving customer satisfactiono Making specified purchaseso Moving full line of products
  • 21. o Increase saleso Sell to new accountso Introduce new productso Improve Moraleo Bolster slow season
  • 22. o Increase productivityo Increase qualityo Increase customer serviceo Decrease expenses
  • 23. o Customer Loyaltyo Frequent buyso Getting attentiono Move slow items
  • 24. o Provide a market place for buyers and sellerso Create connections between exhibitors and visitorso Involve visitors with ‘hands on’ demonstration of productso Find ways to interact intimately with visitors and exhibitiono Add entertainment value to all aspects of the exhibitiono Create additional revenue through F&B services etc
  • 25. Step 2Put together the site selection brief
  • 26. o Variables the Conference Organizer may consider for the particular evento Consideration of the destination, site, its location and facilities availableo Property and venue selection following site touro General factors that may be important
  • 27. o Size of groupo Profile of potential delegateso Characteristics or history of the organization or groupo Desired image / prestigeo Preferred dates / timeo Number of rooms / type of accommodation
  • 28. o Transport to location and venueo Food and Beverageo Exhibition Spaceo Physical requirements of programo Special activities / functionso Acceptable rates / budget
  • 29. Step 3Destination Selection
  • 30. o Range of accommodation availableo Type, range, availability convention and exhibition spaceo Convenience of destinationo Imageo Drawing powero Availability – recreational & entertainment facilitieso Access – transport & infrastructureo Safety & Security
  • 31. o Size of groupo Characteristic of organizationo Type of delegateo Timingo Season & climateo Other eventso Costo Pre/post tourso Entertainment/recreationo Transport
  • 32. o What are the top criteria for choosing a MICE Destination?o Motivation Factor The basic sizzleo Quality of service Treatment for participantso Leisure Activities Broad Spectrumo Accessibility Value for distanceo Cost “Just” a selection Criteria
  • 33. o Selection Criteria ○ Subjective Evaluation Criteriao Air Access ○ Responsivenesso Sightseeing ○ Negotiabilityo Activities ○ Creativityo Quality Operation ○ Understanding MICE Flexibilityo Competitive Edge ○ Price/Value
  • 34. 1. THE BUDGET2. TIME OF THE YEAR3. BUSINESS OR PLEASURE4. DEMOGRAPHICS OF THE WINNERS5. MICE HISTORY6. ACCESSIBILITY7. FACILITIES8. THINGS TO DO9. INCENTIVEEXPERTISE10. PERSONAL EXPERIENCE
  • 35. Challenges for Incentive Buyerso Unpredictable costso Site selectiono Unreliable travel supplierso Failure to understand MICE ‘groups’o Package programso Lack of promotional support materialso Difficulty in evaluating the program
  • 36. Major Challengeso Industry Cooperationo Competitive Destinationso Government Supporto Infrastructureo Training
  • 37. ○ Appeal ○ Image ○ Accessibility○ Value ○ Safety ○ Climate○ Activities ○ Attraction ○ Festivals○ Festivals ○ Accommodation ○ Transportation○ Airport facilities ○ Human Resources ○ Restaurants○ Government ○ Official tourist organization○ Destination Management
  • 38. The “VALUE CHAIN”Each supplier is part of the chain, the weakest part denotes the strength of the destination!
  • 39. Do not ask what the destination can do foryou, but what you can do for the destination
  • 40. Step 4Venue Selection
  • 41. Physical Attributeso Locationo Convention and meeting roomso Accommodationso Other Renovation Other groups using facility at same time
  • 42. Quality of Service: o Quality, consistency and reliability o Communication o Attitude of venue staff o Prompt, clear courteous o Dependability and experience of venue staff
  • 43. Understand the conference objectives○ Training/education ○ Recognition/reward○ Organization/review ○ Networking○ Motivation/Productivity stimulus ○ Recreation/incentiveConsider the venue type & style○ Hotel ○ Auditorium○ Resort ○ 5-star, 4-star, 3-star○ Convention Centre ○ Reputation○ Function Centre ○ Perception
  • 44. Consider the venue location & access○ CBD ○ Interstate○ Metropolitan ○ International○ Regional/Country ○ How will everyone get there?Define Basic Requirements○ Delegates – how many, who are they,○ Main meeting room – pillars, sightliness, what do they expect○ Breakout/syndicate rooms(s)