Motivations for Environmental
Commitment for Tour
Operators in SE Asia.
A Case Study of Diethelm
Travel Group’s
Implementation of Green
Tourism Practices Along the
Supply Chain.

Identify the importance of GREEN
Tourism (environmental and socio-
cultural factors) to the travel decision
making process along the supply
chain.
Examine the consumer awareness of
GT practices initiated along the
supply chain.

Concerned?…YES
Understand?…..No

Certification Certification & Branding
A regular independent assessment of
a business’s environmental impact
against set criteria = credibility
Branding
a universally recognised symbol in
which the consumer can have
confidence

Studies have focused on the supply side of green tourism. Other studies
have focused on customer perceptions.
This study will examine Green Tourism along the Supply Chain
Transportation
Accommodation
Destination
Food and Beverage
Intermediary End User
Management
Entertainment and
Company
Activities
Attractions

Research Timeline
Customer Survey SPSS
Supply Chain Interviews
DTG’S
Interviews
MD’s
Implement Green Tourism Practices at DTG
May June July August Sept Oct Nov Dec Jan Feb March April May
2010 2011

Write it up!
Analyze
Interview
MD’s and
Supply
Chain
Implement Green Tourism Practices at DTG
Collect Survey
Data Analysis
Data
Prepare Research Proposal
PhD Course Work
y June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May
2009 2010 2011 2112

Challenges?
Keeping the research focused
(green tourism is too big a topic)
Limitations of a Case study
Limitations of Time (3 year plan)
Use of quantitative research methods and SPSS
Use of qualitatitive research methods

Question, Comments, Suggestions
and Ideas are Appreciated!!