Intro to Tourism Chapter 5


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Passenger Transportation

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  • Airports are where the opportunity for integration remains the greatest. Passengers value good road and rail links. Importantly the airport hub model is there to meet the needs of connecting passengers who don’t live in London. The area of focus should be the end to end experience. The main missing link as far as Heathrow is concerned are good rail links. In fact this applies to the UK in general. The integrated model, when done well can provide real benefit to customers, the environment and the providers. Take France for example. Lyons to Paris used to have 50 flights. Now there are none. Brussels to Paris is I believe no longer served by plane – apart from SN Brussels perhaps? So who benefits. The carriers get a greater market reach for connecting traffic, they get slots back to use on longer trips, the train companies get the volume and the customer needs can still be met. How did this happen? Good foresight and planning on behalf of the French. One problem is that someone has to pay for it. The French funded it in the way the French fund things. I’m not sure how but it’s a mixture of taxes, grants, subsidies and the belief that if its built it will be used and will payback over time. Things don’t work like that in the UK. We believe that if the market wants it, it will pay for it. Further opportunities are opening up overseas but it seems the UK isn’t ready for it yet? Space is more of an issue here than in some markets of course. So what are we doing in the meantime?
  • “for those of you cant do the maths…
  • The `Poop-poop' rang with a brazen shout in their ears, they had a moment's glimpse of an interior of glittering plate-glass and rich morocco, and the magnificent motor-car, immense, breath-snatching, passionate, with its pilot tense and hugging his wheel, possessed all earth and air for the fraction of a second, flung an enveloping cloud of dust that blinded and enwrapped them utterly, and then dwindled to a speck in the far distance, changed back into a droning bee once more. Toad sat straight down in the middle of the dusty road, his legs stretched out before him, and stared fixedly in the direction of the disappearing motor-car. He breathed short, his face wore a placid satisfied expression, and at intervals he faintly murmured `Poop-poop!'
  • Intro to Tourism Chapter 5

    1. 1. Chapter 5 Passenger Transportation
    2. 2. Choose one of the cards listed below, concentrate on it.  Make sure you remember your card
    3. 3. concentrate on your card for 10 seconds
    4. 4. Through the power of mental telepathy and computer technology, I made your card disappear !!                                                                             
    5. 5. Learning Objectives <ul><li>Comprehend the importance of transportation in tourism. </li></ul><ul><li>Understand the airline industry and its role in travel. </li></ul><ul><li>Examine the domination of the automobile in travel. </li></ul><ul><li>Learn about the role of rail and motor coach travel. </li></ul><ul><li>Study the cruise industry. </li></ul>
    6. 6. Operating Sectors of the Tourism Industry
    7. 7. Passenger Transportation Structure Other Transportation Road Rail Water Motor Bike Auto Bus Vehicles Used for Accommodation Inland Maritime Air Charter Private Scheduled Charter and Tour Operator Scheduled Rental Privately Owned Truck Camper Motor Home Travel Trailer Tent Trailer Other Commercial Private Commercial Private Private Snowmobiles Foot Bicycles Horse Drawn Vehicles Aerial Tramways and Ski Lifts Charter Scheduled Commercial Charter Scheduled
    8. 8. Urgent Transportation Problems 1. Congestion 2. Safety and security 3. Environmental damage 4. Seasonality
    9. 9. <ul><li> </li></ul>
    10. 10. Airline Industry <ul><li>World airline industry carries over 1 billion passengers per year. </li></ul><ul><li>The U.S. airline industry in 2005 </li></ul><ul><li>* Employs 600,000 people </li></ul><ul><li>* Records revenues of over $100 billion </li></ul><ul><li>However, since 2001 (9/11), U.S. carriers have suffered large losses. A weak air transportation system affects the rental car business, hotels, and attractions. </li></ul><ul><li>Low-cost carriers are growing. </li></ul>
    11. 11. <ul><li>Two different business plans </li></ul><ul><li>Hub to Hub vs secondary routes </li></ul><ul><li>600 passengers (pax) vs 300 pax </li></ul>Airbus and Boeing
    12. 12. Open skies agreements (page 126) Read and answer Discussion Questions
    13. 13. Checkout “State of the Industry” video http :// video . google . com / videoplay?docid = -6670565021267648028 or
    14. 14. What do business people want? <ul><li>They hate standing in long lines </li></ul><ul><li>They hate wasting time </li></ul><ul><li>They hate being late </li></ul><ul><li>They want to be looked after </li></ul><ul><li>They want efficient quality service </li></ul><ul><li>They want flexibility and choice </li></ul>
    15. 15. Low Fare Airlines <ul><li>You get a low fare, but that’s all </li></ul><ul><li>No food </li></ul><ul><li>Cramped seats, “Cattle class” </li></ul><ul><li>They drop you off 100 miles from your destination </li></ul><ul><li>Little or no service </li></ul><ul><li>Try to buy a ticket for next day travel, and compare it to the full service airlines </li></ul>
    16. 16. No Train. No Gain
    17. 17. No Train. No Gain <ul><li>High speed rail, what does it mean? </li></ul><ul><li>The natural choice </li></ul><ul><li>Time savings </li></ul><ul><li>Cost savings </li></ul><ul><li>Enhanced traveller experience </li></ul><ul><li>Going green </li></ul><ul><li>The future… </li></ul>
    18. 19. The Return of the Train...
    19. 20. Check out
    20. 21. Motor coach Industry <ul><li>Intercity bus passengers tend to be lower income non-business travelers who are very price sensitive. </li></ul><ul><li>Intercity bus service is becoming less important due to increased auto ownership and aggressive airline pricing. </li></ul><ul><li>Bus travel is characterized by: </li></ul><ul><ul><li>More travel to and from rural areas and small towns than other modes of transportation. </li></ul></ul><ul><ul><li>Lower average ticket revenues than other modes. </li></ul></ul><ul><li>Intercity bus industry is a small-business industry with a great deal of flexibility. </li></ul><ul><ul><li>Many bus companies focus primarily or exclusively on charter, tour or commuter operations. </li></ul></ul>
    21. 22. The joy of the open road…                                                                                                                                
    22. 23. Some figures… <ul><li>Road traffic grown by 81% </li></ul><ul><li>Car traffic up by 85% </li></ul><ul><li>Light van traffic more than doubled </li></ul><ul><li>Car occupancy rates falling </li></ul><ul><li>Rapid increases in CO 2 emissions from road transport 1980 - 1990 </li></ul>
    23. 24. Summary <ul><li>Car essential part of corporate travel arrangements and benefits packages </li></ul><ul><li>Balanced use of other transport means </li></ul><ul><li>Be aware of, and manage, the associated risks </li></ul><ul><li>The ‘green’ factor </li></ul>
    24. 25. But… Car Walk Bicycle/ Motor cycle Local Bus Rail / tube Other Source: Dept for Transport
    25. 26. Automobile <ul><li>Most popular mode of travel in the world because of affordability, flexibility, and convenience. </li></ul><ul><li>In the U.S., the Travel Industry Association of America reports that 80% of person-trips are made by auto. </li></ul><ul><li>Rental car industry growing in importance. </li></ul><ul><ul><li>* Grosses approximately $20 billion per year. </li></ul></ul>
    26. 30. <ul><li>South-East Asia – 12,600 km </li></ul><ul><li>North-east Asia – 32,500 km </li></ul><ul><li>Central Asia and Caucasus – 13,200 km </li></ul><ul><li>South-Asia + IR of Iran & Turkey – 22,100 km </li></ul>Trans-Asian Railway
    27. 31. TAR in Central Asia and Caucasus
    28. 32. Trans-Asian Railway Northern Corridor TAR Northern Corridor To Europe To East Asia and beyond
    29. 33. Cruise Industry <ul><li>Fastest growing segment of the travel industry. </li></ul><ul><li>Since 1980 had average annual growth rate of 8.1%. </li></ul><ul><li>Expanding fleets. </li></ul><ul><li>Adding new ports of call. </li></ul><ul><li>Seeing consolidation. </li></ul><ul><li>Served by the Cruise Lines International Association. </li></ul>
    30. 34. The Development of the Cruise Sector
    31. 35. Phases in Cruise Sector Development <ul><li>Cruise tourism has developed in phases. </li></ul><ul><li>So let’s start with a look at the development of the cruise sector of the travel and tourism industry: </li></ul>
    32. 36. Phase 1: Beginnings <ul><li>In the 1920s, cruise tourism was the preserve of the social and economic elite. </li></ul><ul><li>But after WW2, the development of air travel dented the growth of cruising, as it became more fashionable to use passenger aircraft. </li></ul>
    33. 37. Phase 2: Consolidation <ul><li>In the second half of the 20th century cruise holidays became most popular to the affluent and late middle-aged demographic groups. </li></ul><ul><li>Taking a cruise holiday conjured up images of past luxury and opulent lifestyles. </li></ul><ul><li>It was also a way to chase the sun in the winter months, while avoiding mass tourism. </li></ul>
    34. 38. Phase 3: Re-birth <ul><li>In the later years of the previous century, cruise travel was revitalised. </li></ul><ul><li>The sector has grown steadily since 1980, at an estimated annual growth rate of 8%. </li></ul><ul><li>The cruise industry has targeted new market segments, attracting younger passengers and differentiating the cruise offering. </li></ul>
    35. 39. Phase 3: Re-birth <ul><li>This stage has seen the development of: </li></ul><ul><li>Fly-cruise options </li></ul><ul><li>Increased cruise ship capacities </li></ul><ul><li>Variable cruise durations </li></ul><ul><li>Variable price options </li></ul><ul><li>More choice over itineraries </li></ul>
    36. 40. Phase 4: The future <ul><li>In future, analysts expect the following trends to continue: </li></ul><ul><li>More mega cruise ships benefiting from larger economies of scale </li></ul><ul><li>Greater product differentiation including offerings to families, the youth market and ‘lifestyle’ cruises </li></ul><ul><li>More recreational opportunities on board cruise ships </li></ul>
    37. 41. Phase 4: The future <ul><li>More design and technical innovation in cruise ships </li></ul><ul><li>New cruise regions, as traditional areas become congested </li></ul><ul><li>New cruise locations </li></ul><ul><li>Greater conflict between the cruise industry and environmentalists </li></ul>
    38. 42. Check outSilver seas video
    39. 43. <ul><li>Cna yuo raed tihs? Olny 55 plepoe out of 100 can . i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg . The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae . The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm . Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe . Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt ! </li></ul>
    40. 44. Please work on Questions for Review and Discussion (use the Textbook and the handout) from the textbook ……………. Chapter 4 (2-4,15-17) & Chapter 5 (1,3,5-11)