The trailer introduces the protagonist Jake Sully, a paraplegic Marine. Scenes show advanced spacecrafts above Earth, indicating a future setting. Pandora is revealed as the fictional location. Shots of robots and humans establish themes of man vs machine and binary opposition. As a teaser, it does not reveal the exact release date, but uses the director of Titanic to intrigue viewers. Brief scenes showcase futuristic technology and the first signs of danger or fiction on Pandora without revealing too much of the plot. The trailer leaves viewers curious to learn more without giving away the full story.

2. • at the start of the trailer we get introduced to
the companies that produced it and
distributed it.
• the sound behind this logos are iconic because
we know what institution it is when we hear
their music.

3. A man opens his eyes under an eerie blue light, that’s
looking like our hero, the paraplegic Marine Jake Sully
(also known as Sam Worthington) — before the shot
fades to black.
This gives us the idea straight away that he’s going to be
our protagonist. The close up shot portrays a powerful
image and maybe a story behind him.

4. • we see a couple of super advanced spaceships above earth, with a
spaceship docked side wards. Which then fades into another black
screen
• This tells us that the film is perhaps in the future due to all the
super advanced technology and also gives an idea of weather it is
based on earth or outta earth.
• We hear the sounds of an engine powering up which tells us this
film includes lots of machinery and technology leading to them
giving the idea of this film being in the sci-fi genre

5. • Adding this shot gives the audience that the
setting of the film would be the place you see
in this shot (Pandora). This is our first look of
the fictional place.

6. • This shot is of a robot and a human which we
can say is binary opposition (man vs robot).
• This gives the idea of the genre because it
includes technology and futuristic elements.

8. • The titles you see on the slide before this, are the
titles included in this teaser trailer.
• We can tell this is a teaser trailer because first of
all it doesn’t give away a specific date on which it
will be released. It just gives a brief idea on what
month it will be out.
• It includes the titles of ‘from the director of
Titanic’ this is a technique to lure the audience in
because they will know that Titanic was a big film
which is rated highly.
• The typography used in the titles have a
consistency and it also tells the audience that the
titles are from avatar because of the way it looks.

9. • This shot links the whole theme of earth vs
nature which is also known as binary oppositions,
the theory made up by Levi Strauss.
• The shot is futuristic and also the sound behind
this scene links with what we see. This also
includes L-cuts because we hear a voice over
from another scene.

10. • This shot gives us the first sign of danger and also
the first vision of fiction elements. We can tell is
fiction because of the elements of how the avatar
looks and also compared to the humans in the
background, they are huge.
• This shot creates an enigma code of, is this about
to get dangerous?

11. • The whole action side of this film is included in this shot of
the trailer. They didn’t give the whole action away which
tells us the that the trailer is a teaser because if it wasn’t a
trailer it would gives a more depth understanding of what is
exactly happening.
• The sound behind this scene is loud and ‘packed’ meaning
there’s more than one sound we can hear.

12. Overall
• Overall I think the teaser trailer is good because it
doesn’t give a lot away. It doesn’t give us the exact
date if will be out so that’s one sing of it because a
teaser trailer.
• The shots in the trailer and quick and snappy so we
don’t get given too much information. It’s enough
information to force the audience to try figure out
what happens next which makes them want to go
watch the film because they are curious.
• The teaser trailer included loads of L-Cuts, and
especially black fades which is a key iconography of an
trailer.