What is press newspaper
• The News-Press is a daily broadsheet newspaper located in Fort
Myers, Florida, serving primarily Lee County, as well as parts of
Hendry, Collier, and Charlotte Counties.
• Also that the newspaper offers home delivery. Daily, MondaySaturday, and Sunday-only are the home delivery choices, and
delivery is guaranteed by 6am on weekdays and 7am on weekends.
The carriers are all independent contractors who must use their
own personal property for the job.
Description of the press industry
• The newspaper industry is suffering through what could be its
worst financial crisis since the Great Depression. Advertising
revenues are plummeting due to the severe economic downturn,
while readership habits are changing as consumers turn to the
Internet for free news and information. Some major newspapers
chains are burdened by heavy debt loads. In the past year, seven
major newspaper chains have declared bankruptcy, several big city
papers have shut down, and many have laid off reporters and
editors, imposed pay reductions, cut the size of the physical
Size, shape and structure of the
newspaper the press industry
• The press newspapers were cheap, tabloid-style papers produced
in the mass production of inexpensive newspapers became
possible following, the penny press contributed to changes
regarding newspaper content and structure. Sensational news with
mass market appeal, large-scale industrial production,
Examples of some companies in this sector
(News International, Guardian Media Group,
Australian Football Weekly
The Canberra Times
The Daily Telegraph
The Sunday Telegraph (including insert magazine Sunday magazine)
Ownership of these companies
• The Journal News is a newspaper in New York serving the suburban
New York City counties of Westchester, Rockland, and Putnam, a
region known as the Lower Hudson Valley. It is owned by the Gannett
• The Journal News was created through a merger of several daily
community newspapers serving the three counties. Although the
current newspaper's name comes from the Rockland Journal-News,
which was based in West Nyack, N.Y., and served Rockland County,
the Rockland Journal-News was actually the third-largest newspaper
that Gannett merged to create the larger newspaper.
Disadvantages and Advantages of the
• Allows you to reach a huge number of people in a given geographic area
• You have the flexibility in deciding the ad size and placement within the
• Your ad can be as large as necessary to communicate as much of a story
as you care to tell
• Exposure to your ad is not limited; readers can go back to your message
again and again if so desired.
• Ad space can be expensive
• Your ad has to compete against the clutter of other advertisers, including
the giants ads run by supermarkets and department stores as well as the
ads of your competitors
• Poor photo reproduction limits creativity
• Newspapers are a price-oriented medium; most ads are for sales
What other companies/media interests do
these companies own? The press industry
• Successful media companies usually buy out other companies to
make them more powerful, a media market choose to suppress
stories that do not serve their interests
• These companies have concentrated with Verizon in which each
company will market and sell the other's services. Fourth largest
media conglomerate, with interests primarily in cable television.
Consolidation has contributed to tough times for the newspaper
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