The press newspaper by fateha
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The press newspaper by fateha

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The press newspaper by fateha The press newspaper by fateha Presentation Transcript

  • The Press-Newspapers by fateha begum btec media 12C
  • What is press newspaper • • The News-Press is a daily broadsheet newspaper located in Fort Myers, Florida, serving primarily Lee County, as well as parts of Hendry, Collier, and Charlotte Counties. Also that the newspaper offers home delivery. Daily, Monday-Saturday, and Sunday-only are the home delivery choices, and delivery is guaranteed by 6am on weekdays and 7am on weekends. The carriers are all independent contractors who must use their own personal property for the job.
  • Description of the press industry (newspapers) • The newspaper industry is suffering through what could be its worst financial crisis since the Great Depression. Advertising revenues are plummeting due to the severe economic downturn, while readership habits are changing as consumers turn to the Internet for free news and information. Some major newspapers chains are burdened by heavy debt loads. In the past year, seven major newspaper chains have declared bankruptcy, several big city papers have shut down, and many have laid off reporters and editors, imposed pay reductions, cut the size of the physical newspaper
  • Size, shape and structure of the newspaper the press industry • The press newspapers were cheap, tabloid-style papers produced in the mass production of inexpensive newspapers became possible following, the penny press contributed to changes regarding newspaper content and structure. Sensational news with mass market appeal, large-scale industrial production,
  • Examples of some companies in this sector (News International, Guardian Media Group, DMG Media) • • • • • • • • • • • • The Sun The Times Sunday Times Alpha Australian Football Weekly Big League Chopper Country Style The Daily Telegraph The daily mail The metro The guardian
  • Ownership of these companies newspaper-the press • • The Journal News is a newspaper in New York serving the suburban New York City counties of Westchester, Rockland, and Putnam, a region known as the Lower Hudson Valley. It is owned by the Gannett Company, Inc. The Journal News was created through a merger of several daily community newspapers serving the three counties. Although the current newspaper's name comes from the Rockland Journal-News, which was based in West Nyack, N.Y., and served Rockland County, the Rockland Journal-News was actually the third-largest newspaper that Gannett merged to create the larger newspaper.
  • Disadvantages and Advantages of the press industry. Advantages Allows you to reach a huge number of people in a given geographic area You have the flexibility in deciding the ad size and placement within the newspaper Your ad can be as large as necessary to communicate as much of a story as you care to tell Exposure to your ad is not limited; readers can go back to your message again and again if so desired. Disadvantages Ad space can be expensive Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors Poor photo reproduction limits creativity Newspapers are a price-oriented medium; most ads are for sales • • • • • • • •
  • What other companies/media interests do these companies own? The press industry • • Successful media companies usually buy out other companies to make them more powerful, a media market choose to suppress stories that do not serve their interests These companies have concentrated with Verizon in which each company will market and sell the other's services. Fourth largest media conglomerate, with interests primarily in cable television. Consolidation has contributed to tough times for the newspaper industry.