1. ELIZABETH OLUWASANYA 12C
Young and Rubicam’s Four Comsumers
Mainstreamer Theydo not like beingaloneandtheymake up
about40% of the population.
Aspirers Theylove labelsfromspecifictypesof designers,
theydo notessentiallyworkbuttheylive off
inheritance/creditandcash.
Succeeders Theyknow how to work underpressure andthey
are alwaysincontrol.
Reformers Theydefine themselvesthroughthe waythey
act and the way theyare to themselvesand
otherpeople.
The good thingaboutthistable isthat it doesnotreallydefine how muchmoneyorthingstheyearn.
It onlycommunicatesthe mediawhatkindof persontheyare dependingonpeople’spersonalities
and lifestylestheyhave.
