Research Methods
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Research Methods Research Methods Document Transcript

  • Unit 1 Assessment 1In this report I will be looking at primary and secondary research methods. I will be exploring each method’s advantages and disadvantages and I will finish with a conclusion. Research methods There are two kinds of research methods; primary and secondary. Research methods are tools and techniques used to obtain data. Primary research methods Primary research methods are pieces of data which are first hand and not copied. Name of Research Method Survey Focus group Explanation A survey is a primary research method to accumulate data. There are many advantages and disadvantages to using a survey. Some advantages for surveys are, It’s useful for collective quantitative data. Another advantage is that surveys let you produce charts and graphs. Some disadvantages of using a survey are that it can be time consuming. Also people may not answer honestly. A focus group is a primary research method to accumulate data. There are many advantages and disadvantages to using focus groups. Some advantages for focus groups are, it allows people to become engaged with the discussion whereas in surveys the question and answers may be very short consequently people taking part may become disengaged. Another advantage is that it allows you to get an overall opinion; focus groups are useful for qualitative data. Some disadvantages of focus groups are that sometimes people may not feel to answer truthfully, because the answers may require personal things which people may not want to reveal. Another disadvantage is that not everyone will be pleased by the outcome because not everyone gets their way and everyone has their own opinions. Another disadvantage is you have contact a lot of people and people may have to sign confidentiality forms.
  • Questionnaire Interview Observation Questionnaire is a primary research method to accumulate data. There are many advantages and disadvantages to using a questionnaire. Some advantages are, it will gather massive amounts of data. Another advantage is that questions aren’t time consuming they happened to be very quick. Some disadvantages are that in questionnaires the answers gathered will not be detailed. Another disadvantage is that if there are lots of questions people may decide not to do the questionnaire. This is used for quantitative data. An interview is a primary research method to accumulate data. There are many advantages and disadvantages to interviews. Some advantages of an interview are that people are able to answer in detail; this is not possible in papered questionnaires as the amount of answers for each question may be limited with tick boxes. Another advantage is that in an interview one to one situation people may feel more free to answer more personal questions. Some disadvantages are interviews take up lot of time; some may take very long to set up. Another disadvantage is that it is hard to take down notes so the interviewer may have to record it which takes even longer. This is used for qualitative data. An observation is a primary research method to accumulate data. There are many advantages and disadvantages to using observation. Some advantages are, you get to see people interacting with the product and also you get to see them in the situation which you’re observing. Some disadvantages are, it’s really time consuming more so than any other primary research method. Another disadvantage is that people may behave differently because they’re being observed. Observations are used for collecting qualitative data. Secondary research methods Secondary research methods are pieces of data that are second hand.
  • Name of Research Method Internet Research Archives Newspaper Explanation Internet research is a secondary method to accumulate data. There are many advantages and disadvantages of internet research. Some advantages are, it enables you to access a broad range of information very quickly. Another advantage is that some information may be up to date so, you will retrieve the information you’re looking for. Some disadvantages are, it may not always be accurate. Another disadvantage is that it can be hard to find the exact information you’re looking for due to the fact that there is so much information on the internet. This can be used for both qualitative and quantitative data because the internet contains many different information some may be short and some may be detailed. Archives research is a secondary method to accumulate data. There are many advantages and disadvantages of archives. Some advantages are it has lots of past data for example the deaths and births in the local city. Another advantage of archives it’s all collected in one area and not spread out. A disadvantage of archives is they have no information on the current day, all information in archives are of the past. This is used for qualitative and quantitative data. Newspapers research is a secondary method to accumulate data. There are many advantages and disadvantages of newspapers. Some advantages of newspapers are, they’re up to date with their information, and this could be beneficial for when looking for information that is happening in this day and age. Another advantage is that you can also look up past articles in older newspapers as it’ll have information on the past which may be relevant to what information you’re searching for, also newspapers come at a very low cost. Some disadvantages are, it may be hard to find the exact information. Another disadvantage is some newspaper articles might be twisted and bias. Newspapers contain qualitative data depending on what you’re searching for, for example there may be a full article on what you’re searching for thus making it qualitative.
  • Magazines Magazine research is a secondary method to accumulate data. There are many advantages and disadvantages of magazine research. Some advantages are magazines are very easy to access; they’re in every corner shop and big super stores. Another advantage is magazines come at a relatively low price. Some disadvantages are magazines cost too much for the amount of information that is actually in the magazine, the information for what you may be looking for might be very limited. Another disadvantage is finding the information you’re looking for, it’s time consuming looking for the information. This is useful for quantitative data. Conclusion This report has summarised the advantages and disadvantages of many research methods. We as a class will be using secondary research methods to enable us to create our own game art work.