Interactive media
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  • 1. INTERACTIVE MEDIA Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. BY MUNIRA MOHAMED
  • 2. SIZE, SHAPE AND STRUCTURE • The interactive media industry is worth several billion pounds annually and employs around 43,000 people, representing approximately 22% of the total Creative Media Industries. Interactive media is not so much a sector as a discipline, as its creation and use is progressively becoming part of everyday activity across all sectors of industry in general.
  • 3. EXAMPLES • Facebook is an online social networking service. Its name comes from the colloquial name for the book given to students at the start of the academic year by some American university administrations to help students get to know one another.
  • 4. TWITTER • Twitter is an online social networking and micro blogging service that enables users to send and read "tweets", which are text messages limited to 140 characters. Registered users can read and post tweets but unregistered users can only read them. • Registered users can read and post tweets but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.
  • 5. BBC RED BUTTON • BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The service was launched in September 1999 as BBC Text. It was re-launched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red button, which launches digital tele-text services.
  • 6. OTHER MEDIA INDUSTRIES THAT USE TWITTER TO PROMOTE • Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
  • 7. OWNERSHIPS OF THE COMPANIES • BBC red button-The service was launched in September 1999 as BBC Text. It was re-launched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. • Facebook-Facebook was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. • Twitter-Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006, the site was launched.
  • 8. LINKED TO INDUSTRIES • The interactive media is linked to advertisement and marketing as people might make pages for example on Facebook you can make a Facebook page of anything. • Also its links to photography and photo imaging as there are images used when it comes to social media.