Radio broadcasting is audio content available on platforms for people to
hear news, adverts, current affairs, debates and Q&A’s. Radio broadcasting
is beneficial as it enables a wide range of audience to be updated to the
things in which they care about.
Radio Broadcasting is one of the most known ways of reaching out to a
wide range of people. This works via a wireless transmission over radio
waves. Radio can be found on many platforms. It can be listened to on its
own radio platform. It is mainly known to be listened to on a radio. This is
a device that plays live coverage of different radio stations. Other platforms
are, internet on different radio websites and television.
Public Service Broadcasting is broadcasting,
which the aim is to give a public service and to
benefit people rather than for commercial
All of the BBC's television and radio stations
have a public service remit, including those
that broadcast digitally.
BBC Radio reaches out to million of people across the united kingdom. BBC
radio is one on the most listened to radio companies in the UK. These are
some stats enabling us to understand the success and the rise and
development of BBC on their radio platform:
What are some national
commercial radio stations?
What are some local
commercial radio stations?
French Radio London
National radio is radio that is broadcasted
nationally in no more then one country.
Many countries have their own radio
stations that they broadcast in their
country. Some examples in the UK are
capital, heart and absolute radio.
Local and Regional
radio is radio that is
in a county or a
small town. BBC
broadcast a great
number of local
radio stations in
many different areas
in the UK.
Digital Radio is radio played through a
device such as television or phone. There
has been a increase of the use of digital
BBC do not work like any other
radio or television broadcaster in the
UK. Unlike other companies the BBC
earn their finances from a fee that
everyone with a digital device at
home has to pay. This fee is about
The advantages of earning your money
from TV license is that it is a fixed
amount yearly and they will not loose
money. There only way possible of
loosing money is if a lot of their audience
got rid of their TV's and no longer
viewed the channel. This is an advantage
because this means that the BBC will
never go bankrupt because they can
easily budget due to the fixed amount of
money coming in.
The purpose of the BBC is purely
entertainment purposes. They
produce their own shows and
broadcast them on various different
channels that they own.
Effect of relying on advertising revenue
If radio stations rely on advertising revenue many people will have to
listen to them, if they don’t attract a audience they will not get many
partnerships with companies looking to advertise there product. This
could effect their financial status in a negative way. How big is BBC
radio? -The BBC is served worldwide, it was founded in 1927. it’s
headquarters is in the united kingdom, London. It is owned by the BBC.
What Is commercial radio?
Commercial radio is the radio stations that earn the money from adverts.
Every penny of their earnings is from adverts and this depends on the
number of viewers the radio station have on average.
Examples of commercial radio are:
Absolute radio FM
What sort of adverts do they have on commercial radio stations?
Two interview breaks every few songs
BT Sports / Broadband
TalkTalk – TV, Broadband and Telephone
What companies own commercial radio stations? Do these owners
companies own more radio stations?
This is Global Limited is a British media and publishing holding company,
it owns many companies such as Global Radio, the biggest in the
country following acquisitions of Chrysalis Radio, GCap Media and Real
and Smooth (formerly GMG Radio).
It Is a private company, also it was founded in 2007 and it owns the
following radio stations:
Digital only stations such as:
Do these owners companies have a presence on other media platforms
Charles Allen –
Non executive director of virgin media
Executive of ITV PLC. 2004 – 2007
Music company EMI 2008 – 2010
CEO of Granada television
Links with other media sectors
Commercial radio links to advertising and
marketing as commercial radio rely on adverts to
gain their money. Also some commercial radio’s
advertise games which links it to the gaming