Jan-June 2014 vs Jan-June 2013 MDB Investments: +3% - P&G investments drop; -34%
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  • 1. MEDIA INVESTMENTS OVERVIEW JAN-JUN 2014 AUGUST 2014
  • 2. Executive Summary • 3% increase of media investments over Jan–Jun 2014 compared to 2013 over the same period of time. • Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Food & Services. • Top 3 advertisers: • Top 3 brands:
  • 3. Jan-Jun 2014 vs Jan-Jun 2013: +3% 1.827.347.711 €1.771.593.070 €  3% global increase in 2014 vs 2013 over the same period of time.  TV & Dailies have the biggest share of investments. 22% 22% 7% 7% 4% 3% 39% 38% 13% 14% 1% 1% 9% 9% 6% 6% 2013 2014 Internet OOH Cinema Radio TV Free press Magazines Dailies Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014
  • 4.  Free press investments are decreasing every analyzed month (2014/2013).  Web investments boomed in March 2014 (vs 2013).  Radio index 2014/2013 was positive every analyzed month.  Dailies’ investments increased particularly in May 2014 (vs May 2013) while Cinema suffered during that month… Free press is suffering. Radio & Web are healthy -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% Jan Feb Mar Apr May Jun Dailies Magazines Free Press TV Radio Cinema OOH Internet All Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014 - Index
  • 5. Trends from one eco-sector to another +8% +7% +5% +6% -7% -14% +19% -12% +24% +1% -8% -27% +17% +77% -48%  General investment increase for the top 4 sectors.  Telecom also tends to raise its investments towards media. Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014
  • 6. Top 10 advertisers Jan-Jun 2014 -34%-10% 0% +27%+17%-1% +24% -10%+46% 0%  Top 2 advertisers with decreasing investments. reached the 3rd position.  cut its investment by 34% and fell to the 4th position which allows Unilever to reach the top.  Other advertisers increase their share of investments except Citroën & Renault. Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014 – Base: Advertisers (not Group Advertisers) 0 5 10 15 20 25 30 35 40 45 50 Millions Jan - Jun 2013 Jan - Jun 2014
  • 7. Top 10 brands Jan-Jun 2014 -10%+44% +19% +5%+14% -32%+18% +4% -8% -23%  The automotive industry is mostly represented followed by the telecom sector.  Mobistar increased considerably its media investments. 0 2 4 6 8 10 12 14 16 18 20 Millions Jan - Jun 2013 Jan - Jun 2014 Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2013&2014
  • 8. THANK YOUAny questions? christophe.durot@havasmedia.com