The media investments spent in 2013 increased a little vs 2012 : +2,6%. Even if the first semester was not so good vs 2012, as from July onwards, the spendings/months increased vs last year showing some encouraging signs.
In terms of advertisers groups, the two FMCG giants (P&G and Unilever) remained the two main spenders. In terms of brands, Lidl was the N°1 spender. The highest spending brands were Retailers, Car, Banks & Telecom brands.