Your SlideShare is downloading. ×
0
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)

284

Published on

The media investments spent on January-March 2014 are increasing with 3% vs same period 2013. …

The media investments spent on January-March 2014 are increasing with 3% vs same period 2013.
Increasing trend on the three months considered vs 2013.
The giants (D’Ieteren, P&G & Unilever) are cutting a bit their investments on the analyzed period while the challengers (Mobistar & Mercedes) are fairly increasing theirs. In terms of brands, Mobistar is n°1 followed by Mercedes & Peugeot.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
284
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MEDIA INVESTMENTS OVERVIEW JAN-FEB-MAR 2014 MAY 2014
  • 2.  The media investments spent on January-March 2014 are increasing with 3% vs same period 2013.  Increasing trend on the three months considered vs 2013.  The giants (D’Ieteren, P&G & Unilever) are cutting a bit their investments on the analyzed period while the challengers (Mobistar & Mercedes) are fairly increasing theirs.  In terms of brands, Mobistar is n°1 followed by Mercedes & Peugeot. Executive summary
  • 3. Increasing period Jan-Mar 2014 vs Jan-Mar 2013  January-March 2014 +3% compared to January-March 2013.  Increase of the OOH & Internet’s SOV. 831.957.719 € 862.341.264 €+3% JAN-MAR 2013 JAN-MAR 2014 Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014
  • 4. Increase on the three considered months vs 2013  January 2014 is the most increasing period vs January 2013.  OOH & Internet are increasing fairly in March 2014 vs March 2013. Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014
  • 5. Various trends from one eco-sector to another +6% -0,8% +16% -6% +5% -3% +36% -14% +20% +15% -13% -31% -1% -12% -75% Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014  No common trend among the considered economic groups.
  • 6. -24% -11% x 2,3 +27%  The three main advertisers are decreasing their investments from 2013 to 2014, January-March.  While the advertisers from the third to the tenth position are increasing their efforts … Top10 advertisers January-March 2014 +89%-6% +41% +18% +17% +57% Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014
  • 7. Top10 brands January-March14  Considering brands, Mobistar has invested in a strong way on the three first months. The same for Mercedes.  The Top10 is composed mainly by car & telecom brands. x 2,3 -18% +48% -0,2%+21% +18% +36% -31% +23%x 2,2 Source : Nielsen, Gross Investments, Adstat , JAN-MAR 2013&2014
  • 8. If questions, do not hesitate to take contact with : sophie.alderweireldt@havasmedia.com audrey.forstneric@havasmedia.com

×