Your SlideShare is downloading. ×
0
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
20131003 cim print cinema-2012-2013_18-54
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

20131003 cim print cinema-2012-2013_18-54

147

Published on

CIM PRINT CINEMA 2012 2013

CIM PRINT CINEMA 2012 2013

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
147
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CIM PRINT-CINEMA 2012-2013 September 2013
  • 2. METHODOLOGY
  • 3. Preliminary remarks • The new CIM print-cinema 2012-2013 is now available (since 24/09/2013). • The results presented hereafter are based on :  18-54 years old population  Last period audience (the reference in media planning) : • Yesterday for the dailies • Last week for the weeklies, dailies supplements and the cinema • The last 2 weeks for the fortnightlies • Last month for the monthlies • The last 2 months for the bimonthlies • Regarding evolutions, you will find :  In the tables, the relative evolution between the audience of this new CIM (2013) and the last one (2012).  And the impact of the new indicators : Paper+Digital and Total brand vs Paper Versions.
  • 4. Methodology refresh • TNS Media Study Institute • 1st July 2012 – 31th May 2013Fieldwork • 12+ living in Belgium : 9.521.809 individuals Reference Universe • Size : 10.065 individuals • Ratio : 946 (1 individual in sample represents 946 people in population) • Method : at random based on INS addresses Sample • Face-to-face at home of the interviewed person : • 80% CASI (Computer Assisted Self Interview) • and 20% CAPI (Computer Aided Personal Interview) Data Collection • Socio-demographic variables • Press audiences : title by title • Cinema audiences : per section Data Collected
  • 5. Innovation • Measuring combined „paper‟ and „digital‟ audiences • New filter question on „ever read‟ • Filter on reading publications in the other languages and digital versions • Paper as “currency” for audience maintained together with new indicators • Newspapers : questions on reading during the week vs week-end • Publication twice a year (next in March 2014) • Questionnaire optimization : • Transition screens • Voice-off • Pop-ups alerting respondents every time replies options change Source : All infos on the methodologies on the CIM website http://www.cim.be/fr/media/presse/audience/m%C3%A9thodologie.
  • 6. Brand new methodology • Measuring digital versions (PDF + Apps) and websites of newspaper titles to promote all forms of reading newspaper headlines : print and electronic format. • New indicators on different supports • Definition  Paper (currency) = Audience of the paper version only.  Paper+Digital (new) = Combined audience of the print and digital versions (PDF+App).  Total Brand (additional) = Combined audience of the paper version, the digital versions (PDF + App) and website.
  • 7. Year zero, no comparison with the past ! ! ! • No comparison of the results of the study in 2013 with previous publications, even for the LDP paper versions ! • “The CIM request so explicitly responsible users not to compare with the past too objective elements have changed from previous editions and the 2012-2013 should really be considered one year of a new era.” • Use ?  Paper = Reach currency for print (the reference for medaplanning).  Paper+Digital = Future currency … while digital aligned with paper.  Total Brand = Variable available for analysis, KPI and general argument EXCLUDING mediaplanning.
  • 8. Others changes vs CIM 2011-2012 New Name modification Markt (NL, Supplement Weeklies) De Morgen Magazine (=DM Magazine) Deuzio (FR, Supplement Weeklies) Sjiek (=Belang Van Limburg Magazine) Citta (=Gazet Van Antwerpen Magazine) TV News (=Mag TV) Femma (=Vrouw & Wereld) VAB-Magazine (=Uit Magazine) Limited publication (<40) Limited publication (40-49) Madame Figaro Agenda Brussel Deze Week Data News (NL+FR) ITM (NL+FR) Logic Immo NL Logic Immo FR
  • 9. INSIGHTS
  • 10. • The Belgian Daily Press sees its audience declining by 9% in the South and by 10% in the North.  With -20% readers, „Le Soir‟ loses its 1st position of the French Belgian paid newspaper at the benefit of „Sud Presse‟(+2%). Negative trend for all supports in the South.  In the North we have also a negative trend for all supports. „Het Laatste Nieuws‟ keeps its 1st position (despite-16%). • For the Dailies supplements,  positive trend in the North („De Morgen Magazine‟, „DS Weekblad‟)  and negative in the South („Victoire‟). Executive summary Source : For Paper Versions and on our selection.
  • 11. • All periodicities (weeklies/fortnightlies/monthlies) are in decrease (-4%).  Increase for 50+.  Decrease for Young, Business and Families. • Free Sheets … data delivery on the 08/10/2013 (might be delayed) • For Cinema,  stability in the North thanks to „Cine park Brussels‟ (+22%)  and negative result in the South (-22%), and for everybody ! Executive summary Source : For Paper Versions and on our selection.
  • 12. • Focus on Paper+Digital versions  The impact is stronger for the Dailies in the North (+9% vs +6%).  A small impact on Dailies supplements (+3%).  A very small impact on Magazine (+1%). • Focus on Total brand versions  Huge increase for the Dailies in the North (+53%, thanks to „The Tijd‟ and „De Standaard‟) and in the South (+27%, thanks to „LLB‟ and „L‟Echo‟).  A impact of 9% on Dailies supplements (thanks to „Netto+Mon Argent‟).  A impact of 10% on Magazine (thanks to Business, Men and 50+). Executive summary Source : On our selection.
  • 13. RESULTS
  • 14. Dailies Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Significant increase : None … • Significant decrease : „De Morgen‟ and „De Standaard‟ in the North & „L‟Echo‟ and „Le Soir‟ in the South • Impact of Paper+Digital : • For NL titles : Increase significant for „De Tijd‟ • For FR titles : Increase significant for „La Libre Belgique‟ • Impact of Total brand : • Huge increase in the North and in the South (x2 for „De Tijd‟) • No impact for „Metro‟ (Total brand vs Paper)
  • 15. Dailies supplements Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Significant increase : „De Morgen Magazine‟ and „DS Weekblad‟ • Significant decrease : „Citta‟, „Victoire‟ and „Sijek‟ • Impact of Paper+Digital : • For NL titles : Increase for „De Standaard Magazine‟ • For FR titles : No impact • For NL+FR titles : Increase for „Netto+Mon Argent‟ • Impact of Total brand : • Huge increase for „Netto+Mon Argent‟ (x2) • Increase for „De Morgen Magazine‟ and „La Libre Essentielle‟
  • 16. Magazines : TV programs Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Increase : „Story‟ and „Be TV Magazine‟ • Significant decrease : „Moustique‟, „Télé Pocket‟ and „Humo‟ • Impact of Paper+Digital : • No impact except a light increase for „Moustique‟ • Impact of Total brand : • Increase for „Be TV Magazine‟, „TeVe-Blad‟, „Moustique‟, „Humo‟ and „Moustique‟
  • 17. Magazines : News/Lifestyle Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Significant increase : „Weekend Vif‟ • Significant decrease : „Soir Magazine‟ • Impact of Paper+Digital : • Light increase for „Le Vif L‟Express‟ and „Knack‟ • Impact of Total brand : • Significant increase for „Soir Magazine‟, „Knack‟ and „Le Vif L‟Express‟
  • 18. Magazines : Women Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Increase : „Psychologies (NL)‟, „Royals‟ and „Feeling‟ • Significant decrease : „Point De Vue‟ and „Public‟ • Impact of Paper+Digital : • Light increase for „Marie-Claire Belgique‟, „Point De Vue‟ and „Psychologies (FR)‟ • Impact of Total brand : • Significant increase for „Psychologies (FR)‟, „Elle Belgïe‟ and „Elle Belgique‟
  • 19. Magazines : Men Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Significant increase : „Moto&Loisirs‟ and „Autowereld‟ • Significant decrease : „Moniteur Automobile‟ • Impact of Paper+Digital : • Light increase for : „Sport Magazine‟, „Moto&loisirs‟ and „Autogids‟ • Impact of Total brand : • Huge increase for „Autogids‟, „Autowereld‟ and „Moniteur Automobile‟
  • 20. Magazines : Health & Home Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Increase for „Vitaya and „Goed Gevoel‟ • Impact of Paper+Digital : • No impact • Impact of Total brand : • Increase for „Vitaya‟ and „Top Santé‟ • 2013 vs 2012 for Paper version : • Significant increase for „Beter Bouwen+Tu Bâtis, Je Rénove‟ and „Feeling Wonen+Gael Maison‟ • Impact of Paper+Digital : • No impact • Impact of Total brand : • Increase for „Ik Ga Bouwen+Je Vais Construire‟ and „Beter Bouwen+Tu Bâtis, Je Rénove‟
  • 21. Magazines : Tourism Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Significant increase for „VAB-Magazine‟ • Impact of Paper+Digital : • No impact • Impact of Total brand : • Significant increase for „Touring Explorer‟ • 2013 vs 2012 for Paper version : • Significant decrease for „Brieven Aan Jonge Ouders‟ • Impact of Paper+Digital : • No impact • Impact of Total brand : • Increase for „Le Ligueur‟
  • 22. Magazines : Business, Cooking, Young and 50+ Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience, reach (000) National, 3 versions (Paper, Paper+Digital & Total brand). • 2013 vs 2012 for Paper version : • Significant increase for „Ambiance‟ and „Z.O. Magazine‟ • Impact of Paper+Digital : • Single increase for „Trends‟ • Impact of Total brand : • Significant increase for „Trends‟ and „Plus Magazine‟
  • 23. Cinema Source : CIM Presse-Cinema 2012-2013, Target 18-54, Last period audience (net pas cumul), reach (000) Dutch or French. • 2013 vs 2012 : • Significant increase : Cine Park Brussels (Dutch-speaking) • Significant decrease : Cine Park Localities (French-speaking), Total all theatres (French-speaking), … all French-speaking !
  • 24. THANK YOU
  • 25. NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever the format used (paper or electronic), is confidential and proprietary to Havas Media Group. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of Havas Media Group. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized or communicated, in whole or in part, neither to third parties nor to the public, without the express and written consent of Havas Media Group. Havas Media Group © All rights reserved This presentation is not a contractual proposal and has no binding effects for any Havas Media Group company until a final and written contract is entered into between the parties.

×