CIM RADIO : Results evolution
2nd wave results of 2013 - Sept 2013 - 18-54 y.o.
• Global trends :
• The reach (weekly & total) of the media is slightly decreasing, or at least
stable, in the North and i...
• Main trends in terms of stations :
• makes a spectacular progression and takes the N°1 position (21,4%
marketshare) foll...
• Main trends in terms of stations :
• N°1 (19,3% marketshare) followed by (13,8%) and (!) at
the third position (11,5%) c...
METHODOLOGY
REFRESH
Methodology refresh
• GFK
Study
institute
• 3 waves/yearFieldwork frequency
• +/- 8.000 individuals 12+ living in Belgium
...
Methodology refresh
Recruitment : socio
demo : products :
listening habits
frequency
• From 01/04/2013
to 23/06/2013
• 8.0...
GLOBAL RESULTS
0
10
20
30
40
50
60
70
80
90
100
Daily Weekly Total
68,6
84,7
90,0
71,2
87,3
91,6
69,1
86,7
91,1
69,4
86,0
90,4
Wave 2012-...
Listening time spent evolution
• Belgian people listen to the radio 4h34min per day in average in the North
and 3h21min in...
0
20
40
60
80
100
Home Car Work Other Unknown
41,2
19,4
34,8
2,7 1,8
47,7
23,6 23,0
2,2 3,4
In %
North South
Listening tim...
Rating curves
• In comparison with last wave‟s results, the audiences are decreasing during
the morning peak (06h45 to 08h...
• Decreasing audiences in the morning (after 09h00) while increasing ones during the usual peak times.
Rating curves
Sourc...
Radio C/000 evolution
• The costs for 000 contacts are rather stable in the North. Slight decrease in the South
Source : C...
RESULTS BY
STATION
9,8%
20,4%
5,7%
12,5%
14,4%
21,4%
1,0%
6,5%
Others; 8,3%
Top 3 :
Contact (19,3%)
Bel RTL (13,8%)
NRJ (11,5%)
Audience shar...
Audience shares evolutions
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-2
• Wave 2013-2 vs Wave 2013-1 ...
Audience shares evolutions
• Wave 2013-2 vs Wave 2013-1 :
• Increasing : NRJ (+47%), Bel RTL (+22%), Nostalgie FR (+13%), ...
Cumulated rating curves
• The majority of the volume audience is generated in the morning
even if it is clear that radio r...
Rating curves
• Except for Radio2 whose audience‟s volume is generated mostly before lunch, most of the radio stations sho...
Cumulated rating curves
• Audience volume is generated mostly before lunch
with a second peak during drive-time at the end...
• Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying „all day on‟ stations.
• Pr...
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30‟‟, Wave 2013-2
• Wave 2013-2 vs Wave 2013-1 ...
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30‟‟, Wave 2013-2
‟
• Wave 2013-2 vs Wave 2013-...
THANK YOU
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CIM Radio: Results Evolution (September 2013)

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2nd wave results of 2013 - Sept 2013 - 18-54 y.o.

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CIM Radio: Results Evolution (September 2013)

  1. 1. CIM RADIO : Results evolution 2nd wave results of 2013 - Sept 2013 - 18-54 y.o.
  2. 2. • Global trends : • The reach (weekly & total) of the media is slightly decreasing, or at least stable, in the North and in the South. • Radio is (still) more listened in the North than in the South in terms of average duration (North average of 4h34min per day vs South 3h21min). • Home is the place where radio is the most listened (48% in the North & 41% in the South). • C/000 is stable : 7,8€ in the North & 10,5€ in the South. Executive summary on 18-54
  3. 3. • Main trends in terms of stations : • makes a spectacular progression and takes the N°1 position (21,4% marketshare) followed closely by (20,4%). • & are increasing their share of market (respectively +21% & +13%). • (-14%), (-22%), (-13%) and (-11%) are decreasing their share of market. • remains quite stable. Executive summary on 18-54
  4. 4. • Main trends in terms of stations : • N°1 (19,3% marketshare) followed by (13,8%) and (!) at the third position (11,5%) correspond to the Top3. • is the big winner of this wave with an increase of 47% of marketshare on 18- 54. Other channels increased their SOM as well : (+22%), (+13%) and (+13%). • decreased its share with 12%. • The other channels , , , remain stable. • Note that became “ radio” on 06/09/2013. Twizz market share = 0,4% with average 25 000 listeners/day (Source : L‟Echo). Executive summary on 18-54
  5. 5. METHODOLOGY REFRESH
  6. 6. Methodology refresh • GFK Study institute • 3 waves/yearFieldwork frequency • +/- 8.000 individuals 12+ living in Belgium • Selection at random based on INS adresses • Face to face interviews / CAPI at home Sample • Socio-demo / Products / Listening habits : during interview • Radio audiences (at least 10 minutes), one week listening diary (8 days for the respondent) on paper or on web Deliverables • By wave : audiences at national/provincial stations • For any analysis, 3 cumulated waves should be considered for robust stastistical issue Results
  7. 7. Methodology refresh Recruitment : socio demo : products : listening habits frequency • From 01/04/2013 to 23/06/2013 • 8.087 interviewed people Diaries fill-up period • From 30/03/2013 to 26/06/2013 Return of diaries • Filled diaries accepted until 22/07/2013 • 5.404 returned diaries, 5.284 diaries net (120 rejected) • 22,5% via web and 77,5% via paper version
  8. 8. GLOBAL RESULTS
  9. 9. 0 10 20 30 40 50 60 70 80 90 100 Daily Weekly Total 68,6 84,7 90,0 71,2 87,3 91,6 69,1 86,7 91,1 69,4 86,0 90,4 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2 Audiences evolutions • Although the audience is slightly decreasing in the North and in the South, the performances remain quite stable. Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-2 0 10 20 30 40 50 60 70 80 90 100 Daily Weekly Total 77,8 93,0 94,2 77,4 91,9 94,8 78,6 93,5 95,2 77,5 92,7 94,7 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2
  10. 10. Listening time spent evolution • Belgian people listen to the radio 4h34min per day in average in the North and 3h21min in the South. Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-2 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2 280 284 279 275 214 205 205 201 253 251 248 245 Inminutesaday North South Total
  11. 11. 0 20 40 60 80 100 Home Car Work Other Unknown 41,2 19,4 34,8 2,7 1,8 47,7 23,6 23,0 2,2 3,4 In % North South Listening time spent & places 275 minutes/day North & 201 minutes/day South splitted : • The highest share of listening time spent remains at home, followed by the place of work for the North and in the car for the South of our country. Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-2
  12. 12. Rating curves • In comparison with last wave‟s results, the audiences are decreasing during the morning peak (06h45 to 08h45) & the afternoon peak (from 17h00 to 18h00). Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-2 0 5 10 15 20 25 30 35 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2
  13. 13. • Decreasing audiences in the morning (after 09h00) while increasing ones during the usual peak times. Rating curves Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-2 0 5 10 15 20 25 30 35 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2
  14. 14. Radio C/000 evolution • The costs for 000 contacts are rather stable in the North. Slight decrease in the South Source : CIM Radio, Target 18-54, 06:00-20:00, Base 30‟‟, Wave 2013-2 7,8 7,7 7,8 7,8 5 6 7 8 9 10 11 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2 10,0 10,5 10,9 10,5 5 6 7 8 9 10 11 Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2
  15. 15. RESULTS BY STATION
  16. 16. 9,8% 20,4% 5,7% 12,5% 14,4% 21,4% 1,0% 6,5% Others; 8,3% Top 3 : Contact (19,3%) Bel RTL (13,8%) NRJ (11,5%) Audience shares Top 3 : Studio Brussel (21,4%) Q-Music (20,4%) MNM (14,4%) 13,8% 6,9% 4,4% 11,5% 19,3% 10,5% 9,5% 9,5% 4,0% Others; 10,6% Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-2
  17. 17. Audience shares evolutions Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-2 • Wave 2013-2 vs Wave 2013-1 : • Increasing : Top Radio (+25%), MNM (+21%), Studio Brussel (+13%). • Stable : Qmusic (+5%). • Decreasing : Radio1 (-22%), JoeFM (-14%), Radio2 (-13%), Nostalgie NL (-11%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2 8,7 9,7 11,4 9,8 20,8 19,3 19,5 20,4 7,1 7,2 7,3 5,7 13,8 12,8 14,4 12,5 12,9 15,0 11,9 14,4 17,2 19,5 19,0 21,4 1,9 1,2 0,8 1,0 9,5 7,0 7,3 6,5 8,1 8,3 8,4 8,3 Others Nostalgie NL TopRadio Studio Brussel MNM Radio 2 Radio 1 Q-music JoeFM
  18. 18. Audience shares evolutions • Wave 2013-2 vs Wave 2013-1 : • Increasing : NRJ (+47%), Bel RTL (+22%), Nostalgie FR (+13%), La Première (+13%). • Stable : Pure FM (+3), Fun Radio (+1%), Classic21 (-1%), Vivacité (-4%). • Decreasing : Radio contact (-12%). Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2 13,3 13,9 11,3 13,8 4,6 5,3 6,8 6,9 5,1 4,5 3,9 4,4 7,5 8,2 7,8 11,5 20,4 20,8 21,9 19,3 12,1 10,5 9,3 10,5 11,8 9,2 9,9 9,5 10,3 11,2 9,6 9,5 4,0 3,6 3,9 4,0 10,9 12,8 15,6 10,6 Others Pure FM Classic 21 VivaCité Nostalgie FR Contact FR NRJ La Première Fun Radio Bel RTL
  19. 19. Cumulated rating curves • The majority of the volume audience is generated in the morning even if it is clear that radio remains an “on-media” all day long. Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-2 0 5 10 15 20 25 30 35 Nostalgie NL TopRadio Studio Brussel MNM Radio 2 Radio 1 Q-music Joe FM
  20. 20. Rating curves • Except for Radio2 whose audience‟s volume is generated mostly before lunch, most of the radio stations show a constant reach the whole day, confirming the media “accompanying function”. • Radio1 collects its audience mostly thanks to its news (morning & end of the day). Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-2 0 1 2 3 4 5 6 7 8 Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL
  21. 21. Cumulated rating curves • Audience volume is generated mostly before lunch with a second peak during drive-time at the end of the day. Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-2 0 5 10 15 20 25 Pure FM Classic 21 VivaCité Nostalgie FR Contact FR NRJ La Première Fun Radio Bel RTL
  22. 22. • Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying „all day on‟ stations. • Proximity Radio Vivacité generates the most of its volume before lunch time. • News radio (La Première) generates two peak times clearly driven by news editorial. Rating curves Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-2 0 1 2 3 4 5 6 7 8 Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCité Classic 21 Pure FM
  23. 23. C/000 evolution Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30‟‟, Wave 2013-2 • Wave 2013-2 vs Wave 2013-1 : • Increasing : Radio1 (+28%), JoeFM (+18%), Radio2 (+16%), Nostalgie NL (+15%). • Stable : Q-music (-4%). • Decreasing : Top Radio (-17%), MNM (-16%), Studio Brussel (-10%). 0 2 4 6 8 10 12 14 16 18 20 Wave 2013-1 Wave 2013-2 4,8 5,7 8,5 8,2 14,7 18,8 7,6 8,9 7,6 6,4 8,0 7,2 17,8 14,8 7,3 8,4 Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL
  24. 24. C/000 evolution Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30‟‟, Wave 2013-2 ‟ • Wave 2013-2 vs Wave 2013-1 : • Increasing : Contact Fr (+16%), Vivacité (+6%). • Stable : Classic21 (+3%), Fun Radio (+1%), PureFM (-3%). • Decreasing : NRJ (-30%), Bel-RTL (-17%), Nostalgie Fr (-9%), La Première (-8%). 0 2 4 6 8 10 12 14 16 18 20 Wave 2013-1 Wave 2013-2 13,6 11,3 7,8 7,9 17,6 16,2 9,6 6,7 10,6 12,3 10,7 9,7 11,1 11,8 8,2 8,58,6 8,3 Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCite Classic 21 Pure FM
  25. 25. THANK YOU

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