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Is advertising dead?

by on Jan 30, 2008

  • 4,380 views

The summary of my thesis at Solvay Business School, about the future of advertising. ...

The summary of my thesis at Solvay Business School, about the future of advertising.
The key approaches for today's and tomorrow's successful strategies?
- Innovate
- Be useful
- Entertain
- Incite the conversation
- ‘Transmediatise’

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Is advertising dead? Is advertising dead? Presentation Transcript