At Havas Digital, we love Infographics! Here's our infographic based on our research on the growing importance of Social Media in the marketing mix.
1. Word of Mouth combined with Search are the most powerful drivers of consumer behavior.
2. Social networking is where people spend most of their online time. (66% of US consumers spent over 1+ hour on Social Network Activities per week in Q3 2010)
Managing Word of Mouth is also critical and Social Network Advertising is REAL and GROWING!