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Havas Media Group Focus :: Google AdRank Extensions

by on Nov 07, 2013

  • 889 views

Google made a big change in October to the algorithm behind ranking ads in paid search. With this update, AdRank will take into account an additional component - the expected impact from your ad ...

Google made a big change in October to the algorithm behind ranking ads in paid search. With this update, AdRank will take into account an additional component - the expected impact from your ad extensions and formats. This POV explores the impact of this change in detail and helps marketers understand how to adapt their AdWords approach accordingly.
Read our Havas Media Group focus to understand more.

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Havas Media Group Focus :: Google AdRank Extensions Havas Media Group Focus :: Google AdRank Extensions Document Transcript