Transcript of "Google Penguin POV- Havas Digital Insights"
Number 1 | June 2012 Google Penguin POV By Winston Burton (SEO Director) Penguin Update Overview In a continous effort to reduce webspam and promote high quality content in the Search Engine Result Pages, Google released an algorithm update on April 24th, 2012 named the Penguin update. The Penguin update was launched to target sites that are over optimized for organic search and level the playing field for the rest of the web. Over optimized sites are defined as sites that employ the following spam tactics: • High Keyword Densities • Keyword Stuffing • Similar Anchor Text and Duplicate Content • Utilize Paid Links to Manipulate Search Engine Rankings • Overuse of Keywords Throughout the Site • Too Many Redirects • Contain Hidden Text or Links • Participate in Link schemes and Cloaking Keyword Stuffing Example Link Spam Example Source: Google For further information about this Focus Insight, please contact email@example.com
Number 1 | June 2012 Impact Inline with Google’s mission of delivering the most relevant results in the Search Engine Result Pages and rewarding sites that have quality and relevant content, Google has reduced rankings for sites that are considered to be over optimized for organic search and using spam techniques to manipulate Search Engine Rankings. In a recent poll conducted by Barry Schwartz at Search Engine Roundtable, nearly 65% of people who responded to his poll stated that they were negatively impacted by the Penguin update and have experienced a detrimental decrease in organic traffic and rankings. Media Contacts Response Media Contacts is a 100% ethical company and does not utilize any spam techniques that would be considered to be over optimizing any of our client’s websites. Our interactive agency continues to build out unique and relevant content for our clients, acheive links naturally and follow Google Webmaster Guidelines on all our SEO campaigns. For sites that have been affected by the Penguin updated, Media Contacts recommends the following: • Review your site analytics from April 24th and see if there is a decline in organic traffic since the update went live. • Review Google Webmaster Tools to see if Google has previously sent you any messages about any questionable links or other spam techniques. • Conduct a site audit to make sure your site follows Google’s Webmaster Guidelines. • If you discover that your site does not fully comply with Google’s Webmaster Guidelines, deoptimize it and wait for Google to recrawl your site. • Submit a spam report to Google if you think your site was wrongfully penalized https://www.google.com/webmasters/tools/spamreport?hl=en Resources: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3 http://www.seroundtable.com/google-‐over-‐seo-‐checklist-‐15030.html http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35843 http://searchengineland.com/penguin-‐update-‐recovery-‐tips-‐advice-‐119650 https://www.google.com/webmasters/tools/spamreport?hl=en http://googlewebmastercentral.blogspot.com.au/2012/04/another-‐step-‐to-‐reward-‐high-‐quality.htmlFor further information about this Focus Insight, please contact firstname.lastname@example.org