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Ad Exchanges - Bringing Sanity to Display

by on Aug 09, 2012

  • 1,292 views

The online advertising system consists of three primary constituents: advertisers wishing to market their products; publishers intent on selling their inventory; and consumers visiting the ...

The online advertising system consists of three primary constituents: advertisers wishing to market their products; publishers intent on selling their inventory; and consumers visiting the publisher’s sites for content.

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Ad Exchanges - Bringing Sanity to Display Ad Exchanges - Bringing Sanity to Display Document Transcript