Effective Facebook Marketplace Advertising - Havas Digital Insight
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Effective Facebook Marketplace Advertising - Havas Digital Insight

on

  • 780 views

The Facebook Marketplace provides advertisers with the unique opportunities to target consumers based off precise self-selected interests and affiliations. Anything a consumer shares on Facebook is ...

The Facebook Marketplace provides advertisers with the unique opportunities to target consumers based off precise self-selected interests and affiliations. Anything a consumer shares on Facebook is targetable – whether it’s a fan page they like, an interest they have listed or a status message they have written.

Statistics

Views

Total Views
780
Views on SlideShare
780
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Effective Facebook Marketplace Advertising - Havas Digital Insight Document Transcript

  • 1. Havas Digital Insight effective FACEBOOKMARKETPLACEadvertising April 2012
  • 2. Havas Digital Insight Effective Facebook Marketplace AdvertisingLead Contributors Justin Fontana Search Marketing Supervisor Media Contacts justin.fontana@us.mediacontacts.com Rob Griffin EVP, Global Director Product Development Havas Digital rob.griffin@havasdigital.com Mark Egan EVP, Global Director New Business Havas Digital mark.egan@havasdigital.com© 2012 Havas Digital 1
  • 3. Havas Digital Insight Effective Facebook Marketplace AdvertisingContents1. Identifying your target. ........................................................ 32. Methods of discovery........................................................... 43. Creative. ...................................................................................... 94. Bid strategy. ........................................................................... 115. Reporting................................................................................. 116. Optimizing. ............................................................................. 12Summary. ...................................................................................... 14Contact details........................................................................... 15© 2012 Havas Digital 2
  • 4. Havas Digital Insight Effective Facebook Marketplace Advertising1. Identifying your targetThe Facebook Marketplace provides advertisers with the unique opportunitiesto target consumers based off precise self-selected interests and affiliations. Any-thing a consumer shares on Facebook is targetable – whether it’s a fan page theylike, an interest they have listed or a status message they have written. It’s anabsolute goldmine in terms of reaching the right consumer; no other platformcomes close to being this niche.There are many different components that come into play that will ultimately de-termine how effective your campaign performance is, the main driver being yourtarget audience. Certain targets will show a higher propensity to convert; eventwo targets that seem to be extremely similar can differ drastically. Size, dailygrowth and target growth organically or through paid media are also importantfactors to consider.Facebook gives you three options for targeting – precise, broad and category:• Precise Targeting gives the advertiser the ability to cherry pick individual tar- gets. For example “Pepsi” will only target people who like the fan page “Pep- si”. Precise is very beneficial when you know exactly what you want to target. In this scenario, it would exclude a fan page named “Pepsi US” and any other variations of Pepsi fan pages.• Broad Match, which is enabled by inserting a hash tag in front of a keyword, will target anything FB deems relevant to that keyword. Broad match is effec- tive when you can’t find every individual precise interest. For instance, there are hundreds of wineries on Facebook, but finding every single one of them is a challenge. Targeting #winery should capture the majority of them. Unfortu- nately, Facebook does not give much transparency in regards to what you are actually targeting. They merely give you a target size, which is the best way to verify if you’re targeting what you intended to target.• Category Targeting segments Facebook users into certain categories based off of interests and actions a user has taken. It’s a simpler way to reach an en- tire demographic without building out an extensive list of interests. Categories typically have a large reach, but lack in transparency. One main benefit of cat- egorical targeting is reaching consumers that are difficult to find via interests. For instance it’s hard to deduce whether someone is a parent or not based off the interest they choose. With category targeting, you can specifically choose “parents” and combine that with precise targeting.© 2012 Havas Digital 3
  • 5. Havas Digital Insight Effective Facebook Marketplace AdvertisingPRECISE BROAD CATEGORYEstimated Reach Estimated Reach Estimated Reach865,240 people 1,180,120 people 11,032,240 people• who lived in the US • who lived in the US • who lived in the US• age 21 and older • age 21 and older • age 21 and older• who like bacardi • who like #Bacardi • who are in the category Beer/Wine/Spirits2. Methods of discoveryDiscovering interests can be a time consuming task if one does not know whereto look. The Facebook UI offers very little besides “suggested” keywords and thelittle they do offer can often be very irrelevant. In the section below we outline thedifferent methods of discovery and how effective each method is.LeaderBoard Sites provide categorized list of thousands of different fan pagesranked by order of total fans. Your keyword list should start from these sites, asit’s the easiest place to find precise interests that have a significant reach. Leaderboard sites also show daily and weekly growth, indicating whether a page is stag-nant or increasing its fan base every day. It should be noted that these sites arenot 100% inclusive, they are a great starting point, but not an end all solution. Anadvertiser can select the leader board and copy and paste into Excel fairly easily. Source: pagedata.com© 2012 Havas Digital 4
  • 6. Havas Digital Insight Effective Facebook Marketplace Advertisinga) Suggested keywordsWhen an advertiser is in the Facebook UI, they can type an interest in and clicksuggested keywords. It is recommended to use multiple interests at first. Oftenwith only one keyword, the suggested keywords are irrelevant. Most API toolshave the ability to save keyword buckets for future use. When inputting keywords,a drop down list of ten relevant keywords sorted by reach will also be shown. Anadvertiser could select each interest until the drop down list is exhausted. Oncethe list is exhausted, merely typing a letter after the word could generate evenmore keywords. This method could be time consuming, but it is effective at build-ing out a large list of keywords. >> Suggested Keywords >> Keyword Drop Down List >> Adding a letter after the keyword© 2012 Havas Digital 5
  • 7. Havas Digital Insight Effective Facebook Marketplace Advertisingb) Facebook searchAlthough the Facebook search bar can deliver spotty results in our own personalusage, it can be effective tool for keyword discovery. An initial search shouldyield up to 10 results and can be expanded by clicking “show more results.” Anadvertiser could potentially search on a particular keyword and click “show moreresults” several times to build out a potential list of keywords. The steps involvedare easy and displayed below.>> Step 1: Search>> Step 2: Click more results (as many times as you want)>> Step 3 (Select All)>> Step 4: Copy and paste special values into excel© 2012 Havas Digital 6
  • 8. Havas Digital Insight Effective Facebook Marketplace Advertising>> Step 5: Sort and filter out rows that are not name of pages Tip – Sort first to remove addresses (numbers will typically not be in the name of a fan page) then filter out cells that include the word “like” or have a backslash. This will typically leave you with a list that is mostly just pages.c) Observing active adsTargeting active advertisers is an effective way to reach fan pages that are activelygrowing as well as reaching consumers that have previously engaged with Face-book ads. An advertiser should create a fake profile that “likes” particular inter-ests and fan pages to see who is advertising in particular categories.d) Targeting via administration accessTargeting an entire fan base of any target is impossible without administration ac-cess to that fan page. This rule was developed to prevent an advertiser like Pepsifrom targeting all Coco-Cola fans. Targeting off admin connections VS interest/likes tends to perform substantially better because of this. Administration tar-geting becomes extremely important when managing advertising campaigns formultiple campaigns for the same client.© 2012 Havas Digital 7
  • 9. Havas Digital Insight Effective Facebook Marketplace Advertisinge) Target typesAlthough not specified in Facebook itself, you will encounter three types of key-words during the discovery phase: Literal, Competitive and Inferred. All three arebeneficial to your campaign.• Literal keywords include words that are directly related to your product. “I love wine” would be a literal keyword for a wine brand. Typically this type of fan page is produced by a consumer as opposed to a brand. Fan pages that are developed by consumers are occasionally old fan pages and possibly stagnant in growth. Literal keywords tend to perform well but in short bursts because of the stagnant growth.• Competitive keywords are brands that you would consider competition. Be- cause these fan pages are typically created by brands themselves, they tend to be large and active. It’s very important to include competitors in your mix, because of the reach and relevancy to your brand. One downfall to competitive ads is dealing with brand loyalty; there will always be consumers that refuse to “like” Coke if they are big Pepsi fans.• Inferred keywords suggest that a consumer may be interested in your product. For instance, a consumer that likes to eat cheese may be interested in wine. In- ferred keywords can include both brands and literal interests. Much like compet- itive, reach could be very high, but because the keywords are not always directly relevant, performance may not be on par with the other two target types.f) Compound targetingMost API tools have the ability to segment ads into demographic buckets. Thesebuckets include Location, Age, Gender, Interest/Likes, Relationship Status, Sexu-al Orientation, Languages and Education. With this in mind, it is easy to imagineads segmented into hundreds of different buckets and this does not yet takecreative into consideration. Facebook imposes a 10,000 ad limit to prevent ad-vertisers from overloading the servers, therefore compound targeting becomesdifficult to use across the board. When choosing what to segment by, commonsense usually prevails. For instance, unless you believe a married man would per-form better than a man that is single, breaking out the two may not necessarilymake sense. Compound targeting is very effective in situations where you wantto target one large fan page, but want to reduce the size of the fan page intosmaller buckets because the large reach may be negatively impacting the per-formance of the ad. It is a great mechanism for testing but much like ad segment-ing in display and search; just because you can do it, does not necessarily meanyou need to do it.© 2012 Havas Digital 8
  • 10. Havas Digital Insight Effective Facebook Marketplace Advertisingg) Grouping vs. singular targetingOften advertisers, especially ones that do not have an API access, will group sev-eral targets together in one particular ad. This method is recommended when go-ing after targets that have a small reach (less than 20,000). Some API tools havethe ability to segment by interests and likes, where one could list 200 different fanpages and create an individual ad for each target. If you are using a leader boardsite for keyword discovery, chances are the fan pages you are going after are large.In this scenario, it makes complete sense to create individual ads for each one. It isimportant to note that each ad is an individual optimization point, if you are includ-ing 100 different targets in a particular ad, you can only use one bid for that target.If you are targeting the top 100 CPG brands on Facebook, one page may be driv-ing up cost while another one is driving down cost. Some API tools have transpar-ency into performance by segment in an individual ad, but ultimately you are notdoing your campaign justice by having the same bid for all segments.3. CreativeFacebook offers 4 different types of Facebook ads. Two of the ads are primarilyused for fan acquisition; the other two are for fan page engagement.a) Fan acquisitionStandard Ads include a 110x80 image with 90 character of ad copy. This is themost common ad type you will see on Facebook. It’s important to have an imagethat stands out or one that consumers can quickly identify. Including an incentivefor liking the page tends to perform well, but by no means is it necessary.Sponsored Story: “Page Like Stories” are social endorsement ads. Creation ofthese ads is automatic, there is no image and no copy is included. “Page likeStories” includes an image of a friend that likes the fan page as well as the mainimage used for the fan page. In certain cases, because the image is resized au-tomatically, the image may look warped or unrecognizable. In this scenario, your© 2012 Havas Digital 9
  • 11. Havas Digital Insight Effective Facebook Marketplace Advertisingbest bet is to work with the manager of the fan page, to redevelop the main im-age. “Page like stories” can be used in conjunction with your regular targeting,but will always include friends of fans. If you running a “like” campaign, everytarget you normally use for standard ads should also be used for page like stories,as performance is typically better on these ads.b) Page engagementPage Post Ads distributes status message via ad units to consumers. These adunits are meant to increase engagement with a particular status message. In termsof fan acquisition, they tend to underperform because you cannot like the pagedirectly with the ad itself. There are four actions a consumer can take in these par-ticular ads, “like”, comment, share and click through. These ads are particularlyhelpful during promotions. For instance a consumer could click through to a cou-pon page or enter a sweepstakes directly from this ad unit. If the status messageincludes a video, an advertiser can promote the video without paying extra.Sponsored Story: Page Post Stories are essentially the same as Page Post ads, butit will show that a particular friend liked the status message. One downfall with thesetypes of ads is that you cannot pick the status message you want to promote, so itcould potentially promote an outdated status message. The inclusion of a friend’sendorsement tends to drive higher performance verse standard page post ads.© 2012 Havas Digital 10
  • 12. Havas Digital Insight Effective Facebook Marketplace Advertising4. Bid strategya) Bid typesFacebook offers three types of bidding. CPC, CPM and Action Optimized CPM.CPC bidding is recommending for driving efficiency and should be the primarybid type an advertiser should use. CPM is not recommend in any scenario, as itmerely delivers ads as fast as possible with no algorithm in place to determinewhen and where an ad should appear. Action Optimized CPM, which is only of-fered on select accounts, attempts to deliver ads to people that are most likelyto take an action. A maximum bid is not set on these bid types; therefore closelymonitoring performance is essential. Action optimized CPM could potentiallydrive more volume than your typical CPC ad, but ultimately would only be helpfulin a situation where you were not hitting your daily budget. In most cases, CPCads are more efficient than action optimized CPM.b) Bid managementUnder a CPC model, Facebook determines whether to deliver your ad based offof your effective CPM. An effective CPM threshold is determined by competition.With this in mind, your CTR and CPC bid will ultimately determine how much youpay per click and how often your ad is delivered. If your CTR drops and you arenot bidding enough to maintain a competitive CPM, Facebook will slow your de-livery down or possibly stop the ad all together. In order to maintain an efficientcampaign it is essential to check performance daily. It is quite possible to loginto your account and suddenly see delivery stop completely. It is also possibleto overbid, especially in a situation with a constrained budget. Although the ag-gregated CPC on a specific ad will rarely be the same as your maximum bid, thebid still exists as a threshold to prevent the ad from costing more than a specificCPC. Given the volatile nature of the marketplace and the co-dependency onCTR, you’ll want to have a CPC bid that you are comfortable with to prevent thecost from getting to high.5. ReportingWith the possibility of having thousands of different ads, you’ll want to be ablecollect the data and pivot it to your liking. Unfortunately, an ad report by itselfdoes not include column data for crucial information such as copy, image or tar-get. If you want this information included in your reports, there is two ways to goabout this: Ad naming and Bulksheets.© 2012 Havas Digital 11
  • 13. Havas Digital Insight Effective Facebook Marketplace Advertisinga) Via ad namesProperly naming each ad with the criteria you want to report on will enable you toperform a text-to-columns in excel. For example if an AD is named Image1.Jpg |Enjoy A Free… | #Mexico, you could separate that cell by the “|” and have 3 col-umns. Ideally every API tool should have this function, as manually doing this onthousands of different ads would be overly time consuming.b) Via bulk sheetsAnother method of collecting data is via a bulk sheet export. Bulksheets includecolumn data for every targetable segment as well as copy. Bulk sheets do not in-clude the name of the image. This data could be connected to an ad level reportin Facebook because they both include AD IDS. By performing a VLookup of ADids from the ad report, you should be able to have data on every level besidesimage. In order to have image, you will need to name every ad by the name ofthe image. Ultimately you should be able to pivot data into a very granular level,with this type of reporting you could essentially say “Males aged 25-34 that weredelivered XXX copy with XXX image that are interested in Golf, drove XXX likes ata cost per like of XXX.6. OptimizingUltimately performance is evaluated by volume and efficiency. Because the reachon Facebook is so large and advertising is relatively inexpensive, testing is easyand relatively risk free.• Re-launch ads Every ad is an individual unit that acts on its own. Because of this, adding an ad that is an exact duplication of an existing ad could potentially yield completely different results. If an ad that historically drove volume suddenly stopped deliv- ering, it is most likely due to a sudden drop in CTR. An advertiser could dupli- cate that ad and launch it as if it had never run before. In situations like this, it is recommended to build a new ad instead of increasing the bid of the previous ad because the previous ad now has negative historical data.• Effective CPMs Effective CPMs are typically between 15 to 50 cents. The lower it is, the less your ad may deliver. If it is higher than 50 cents, you may be paying higher than you need to. The marketplace is always subject to change, especially as competition increases and new ad types are introduced.© 2012 Havas Digital 12
  • 14. Havas Digital Insight Effective Facebook Marketplace Advertising• Inline likes Likes that occur within the ad unit- typically comprise of over 90% of all ‘likes’. An advertiser does not pay for the like; they pay for a click through to the page. Typical conversion rates are above 50%, upward to 80% and it is even possible to see a conversion rate of 100% because a consumer can click “like” and not the ad. Because conversion rates are relatively high, it is usually safe to assume a difference of 25 to 50% from CPC to CPL.• Brand Affinity Brand Affinity plays a major role in performance. A well known brand should perform better than an unknown brand. A recent study by Webtrends indicates that certain types of products perform substantially better than others. Below is a chart that shows average CTRs and CPCs by industry. This data was collected late in 2010; therefore the average cost may have fluctuated since then.© 2012 Havas Digital 13
  • 15. Havas Digital Insight Effective Facebook Marketplace AdvertisingSummaryFacebook is the new frontier of digital advertising. Never before has an adver-tiser been able to tap into a vast database of information that included humanbehaviors at such an extraordinarily granular level. The benefits to an advertiserare unparalleled and because of this it has become a medium to monetize.The competition has been growing and is evident with the influx of new API part-ners. Everyone believes they have the best technology in market and althoughtechnology is important, proper education is even more important. Withoutknowing the ins and outs of the marketplace such as keyword discovery, crea-tive development, optimization and reporting it is impossible to make educateddecisions. There is a lot of fluff in the market right now. Companies are trying tomonetize the medium and this often involves misleading information. Ambigu-ous terminology and grand claims are often developed by sales professionals tolure you into buying a managed service at a huge margin.The Facebook Marketplace is not rocket science, mastering it is a combination ofcommon sense and practice. Equip yourself with knowledge and seize the day! There is a lot of fluff in the market right now. Companies are trying to monetize the medium and this often involves misleading information.© 2012 Havas Digital 14
  • 16. Havas Digital Insight Effective Facebook Marketplace AdvertisingContact detailsWe encourage you to contact us directly to discuss, in more details, any concernsyou may have regarding this Havas Digital Insight issue.We will be happy to assist you. · justin.fontana@us.mediacontacts.com · rob.griffin@havasdigital.com · mark.egan@havasdigital.comOr contact your Havas Digital LOCAL OFFICE:HAVAS DIGITAL ARGENTINAHumberto Primo 101, Capital Federal. C1103ACC, Ciudad Buenos Aires, Argentina phone +54 11 5777 7400fax +54 11 5777 7401 country manager Mariano Filarent EMAIL mariano.filarent@havasdigital.comHAVAS DIGITAL AUSTRALIAsydney Level 16, Town Hall House. 456 Kent Street, Sydney NSW 2000 phone +61 2 8094 7517 fax +61 2 9283 9024melbourne 102 York Street, South Melbourne VIC 3205 phone +61 3 9693 8107 fax +61 3 9690 5706country manager Melissa Roberts email melissa.roberts@au.mediacontacts.comHAVAS DIGITAL belgiumRue Maurice Charlent, 53. 1160 Auderghem, Belgium phone +32 2 349 1560 fax +32 2 349 1570country manager Julie Tinant email julie.tinant@be.havasdigital.comHAVAS DIGITAL BRAZILRua Luigi Galvani 42, 11º Andar. Conj. 115. Brooklin 04575-020. São Paulo, Brazil phone +55 11 2889 5650fax +55 11 5506 4753 country manager André Zimmermann email andre.zimmermann@havasdigital.comHAVAS DIGITAL canada473 Adelaide Street West, Suite 300, Toronto. Ontario, M5V1T1 phone +1 416 480 7962 fax +1 416 480 6666country manager Chris Williams email chris.williams@ca.mediacontacts.comHAVAS DIGITAL CHILEAlmirante Pastene 333, Floor 7 Of. 701 - 7500506 - Providencia, Santiago, Chile phone +56 714 8000fax +56 9 865 3083 country manager Gonzalo Parra email gonzalo.parra@havasdigital.comHAVAS DIGITAL CHINAshanghai Room 8011-8012, 8/F, Novel Building No. 887, Huaihai Zhong Road. Shanghai, China, 200020phone +86 21 6093 2118 fax +86 21 6093 2123 beijing Room 2001, 20/F, Tower B, Global Trade Center No.36,Dong San Huan Road, Dongcheng District. Beijing, China, 100013 phone +86 10 5923 2737 fax +86 10 5825 6173country manager Leon Lu email leon.lu@cn.mediacontacts.comHAVAS DIGITAL COLOMBIACarrera 7, No. 71-21, Torre A, Piso 12. Edificio Avenida Chile. Bogotá, D.C. Colombia phone +57 1 317 3010fax +57 1 317 3010 country manager Sandra Quintero email sandra.quintero@havasdigital.com© 2012 Havas Digital 15
  • 17. Havas Digital Insight Effective Facebook Marketplace AdvertisingHAVAS DIGITAL DENMARKJagtvej 169B, DK 2100. Copenhagen O Denmark phone +45 7733 4300 fax +45 7733 4433country manager Soren Bronee email soren.bronee@mediacontacts.comHAVAS DIGITAL ESTONIAMaakri 19/21. 10145, Tallinn. Estonia phone +372 669 1000 fax +372 669 1001country manager Kaarel Oja email kareel.oja@ee.mediacontacts.comHAVAS DIGITAL FINLANDAntinkatu 1. 00100, Helsinki. Finland phone +358 4 0746 1441 fax +358 207 299 220country manager Ismo Tenkanen email ismo.tenkanen@mediacontacts.comHAVAS DIGITAL FRANCE2 Bis Rue Godefroy - 92817 Puteaux, France phone +33 1 46 93 33 33 fax +33 1 46 93 35 37country manager Pascal Dasseux email pascal.dasseux@havasdigital.comHAVAS DIGITAL GERMANYHedderichstrasse 49. 60594 Frankfurt, Germany phone +49 69 603 292 404 fax +49 69 603 292 470country manager Joerg Manthey email joerg.manthey@de.mediacontacts.comHAVAS DIGITAL HONG KONG32 Floor, Chinachem Building. Exchange Square, 338 Kings Rd, Northpoint. Hong Kong, China phone +852 2590 1814fax +852 2516 5411 country manager Jason Kwong email jason.kwong@hk.mediacontacts.comHAVAS DIGITAL HUNGARY1117 Budapest, Alíz u.1 (hrsz.3990/5) Office Garden Building, 5th Floor (Szerémi; u-Hengermalom u.corner) Hungaryphone +36 1 799 1800 fax +36 1 799 1821 country manager Tamás Földesi email tamas.foldesi@havasdigital.comHAVAS DIGITAL INDIAmumbai Brady Glady’s Plaza, Unit 1, 2nd Floor. Senapati Bapat Marg, Lower Parel, Mumbai - 400 013 Indiaphone +91 22 300 364 00/33hyderabad 6-3-899/I, Second Floor, R.V.’s Kamala Castle. Somajiguda, Hyderabad - 500 082 Indiaphone +91 124 468 4400 fax +91 124 468 4499gurgaon 5th Floor, Tower A, Building 9. Dlf Cyber City, Phase III. Gurgaon - 122 002 Indiaphone +91 11 39844400/11 fax +91 222 4915766country manager Eduardo Mapa email eduardo.mapa@ph.mediacontacts.comHAVAS DIGITAL italyVia San Vito, 7. 20123 Milano, Italy phone +39 02 6744 3201 fax +39 02 6744 3222country manager Cosimo Ferrara email cosimo.ferrara@it.havasdigital.comHAVAS DIGITAL latviaKr. Barona Street 36-9. LV 1011 Riga, Latvia phone +371 67 504 595 fax +371 6728 5666country manager Kaspars Ulsts email kaspars.ulsts@mediacontacts.lvHAVAS DIGITAL LITHUANIASavanoriu Ave 1. 03116 Vilnius, Lithuania phone +370 5 213 23 54 fax +370 5 213 11 25country manager Donatas Tamelis email d.tamelis@mediacontacts.ltHAVAS DIGITAL malaysia3A-22 & 3A-22A, Janlan Pju 8/3. Perdana Business Centre, Damansara Perdana. 47820 Petaling Jaya,Selangor Darul Ehsan, Malaysia phone +603 7728 4134 fax +603 7728 5067country manager Rajeev Balasubrahmanyam email rajeev.bala@sg.mediacontacts.com© 2012 Havas Digital 16
  • 18. Havas Digital Insight Effective Facebook Marketplace AdvertisingHAVAS DIGITAL mexicoProlongación Paseo de la Reforma 1015, Torre A, Piso 24. Col. Desarrollo Santa Fé. 01376 México DFphone +52 55 9177 6081 fax +52 55 9177 6005country manager Arnaldo Hernández email arnaldo.hernandez@havasdigital.comHAVAS DIGITAL NETHERLANDSBurg. A. Colijnweg 2. 1182 AL Amstelveen, Netherlands phone +31 20 54 50 580 fax +31 20 54 50 581country manager Freek de Steenwinkel email freek.de.steenwinkel@nl.mediacontacts.comHAVAS DIGITAL peruAv. Victor Andrés Belaunde 147, Torre Real Uno, Oficina 902. Centro Empresarial San Isidro, Lima - Perúphone +511 611 8800 fax +511 611 8803 country manager Gonzalo Parra email gonzalo.parra@havasdigital.comHAVAS DIGITAL PHILIPPINESUnit 2104-A East Tower, Philippine Stock Exchange Center, Exchange Road, Ortigas Center, Pasig City. Philippinesphone +632 689 8012 fax +632 910 6420 country manager Eduardo Mapa email eduardo.mapa@ph.mediacontacts.comHAVAS DIGITAL PolandMarynarska 15 str, 02-674 Warszaw, Poland phone +48 22 843 66 60 fax +48 22 843 66 61country manager Robert Bernaciak email robert.bernaciak@mediacontacts.comHAVAS DIGITAL PortugalAvenida Duque de Ávila, 46 - 5ºAv. 1050-083 Lisboa, Portugal phone +351 21 791 3388 fax + 351 21 791 3340country manager Nuno Antunes email nuno.antunes@havasdigital.comHAVAS DIGITAL singapore137 Amoy Street, #02-02 Far East Square, Singapore 0499065 phone +65 6645 4700 fax +65 6645 4701country manager Gautam Dutt email gautam.dutt@sg.mediacontacts.comHAVAS DIGITAL spainmadrid Avda. General Perón, 38, 14ª. 28020 Madrid, Spain phone +34 91 456 90 50 fax +34 91 770 15 86barcelona Dr. Fleming, 17. 08017 Barcelona, Spain phone +34 93 205 87 71 fax +34 93 414 72 13valencia C/ Roger de Lauria, 19-4c. 46002 Valencia, Spain phone +34 96 353 08 74 fax +34 96 351 15 69country manager Javier Navarro email javier.navarro@havasdigital.comHAVAS DIGITAL thailandJasmine City Building, 19th Fl. 2 Sukhumvit 23, Klongtoey Nua, Wattana, Bangkok 10110, Thailand phone +66 2 259 9030fax +66 2 259 9499 country manager Rajeev Balasubrahmanyam email rajeev.bala@sg.mediacontacts.comHAVAS DIGITAL uaeChoueiri Building , 2nd Floor. Al Sufouh 2 Street – Dubai Knowledge Village P.O.Box 21448, Dubai – UAEphone +971 4455 6700 fax +971 4391 8001 country manager Piero Poli email piero.poli@havasdigitalme.comHAVAS DIGITAL uk60 St Martins Lane, WC2N 4JS London, UK phone +44 (0) 20 7393 9000 fax +44 (0) 20 7393 2525country manager Paul Frampton email paul.frampton@uk.mediacontacts.comHAVAS DIGITAL USAboston 101 Huntington Avenue, 16th Fl. Boston MA 02199 USA phone +1 617 425 4100 fax +1 617 425 4101new york 195 Broadway, 12th. New York, NY 10007 phone +1 646 587 5000 fax +1 646 587 5005chicago 36 East Grand, 5th Floor. Chicago, IL 60611 phone +1 312 640 4700 fax +1 312 337 3898manager (Boston, New York, Chicago) Andrew Altersohn email andrew.altersohn@havasdigital.commiami 5301 Blue Lagoon Drive, Suite 850, Miami, FL 33126 phone +1 305 377 1907 fax +1 305 377 1906manager (Miami) Fernando Monedero email fernando.monedero@havasdigital.com© 2012 Havas Digital 17
  • 19. www.havasdigital.com @HavasDigital