Havas Media's recent global media trends report on Social Shopping provides examples of marketers around the world incorporating social into marketing and sales activities throughout the customer journey.
Social shopping is shopping and buying with friends through the use of digital technologies and social platforms. It is the exchange of product ideas, tips, recommendations and feedback throughout the shopping process, whether online or in-store. According to research done by Booz & Company, by 2015, the dollar volume of goods sold globally through social media is expected to rise six-fold, to $30 billion from $5 billion in 2011. Watch the video http://www.youtube.com/watch?v=dPNOBmakkP8
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