Cross Media Attribution by Havas Digital
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Havas Digital Insights Piece, published May 2012 ...
Havas Digital Insights Piece, published May 2012
Building bridges across Paid, Owned and Earned Media to optimize media mix efficiencies and effectiveness
Increased fragmentation of the media space and constant innovation in the digital media space pose a challenge to Marketers who need to understand how to optimally combine communication vehicles to reach their marketing goals.
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