Is Social Media more Hype than Hope?

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Is Social Media more Hype than Hope? In a world where social media's significance increases rapidly by each day, this statement has been raised by marketers who question the ROI of Social Media.

At Havas Media Asia Pacific, we conducted a study "Talk, Think, and Trust" in 9 countries through APAC, across 16 categories, 66 brands and polled over 9,400 respondents. SK Biswas, the Chief Strategy Officer of Havas Media Asia Pacific, presents a compelling argument, based on our proprietary research, on what he thinks.

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