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Havas Media's Meaningful Brands is a global brand index which challenges traditional marketing definitions of brand value. Our global study was conducted across 50,000 people, 14 countries, 300 brands, and 12 sectors.
Meaningful Brands proves that there’s a huge opportunity for brands to reconnect with consumers by understanding their personal values and enabling them to improve their daily lives.
To read more: http://www.havasmedia.com/our-thinking/meaningfulbrands/