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CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
CCHPA - Part 2
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CCHPA - Part 2

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Wonderful presentation given by Dr. Harold Goldstein from CCHPA on Aug 12th at UCDMC. …

Wonderful presentation given by Dr. Harold Goldstein from CCHPA on Aug 12th at UCDMC.

Part 2!

Published in: Health & Medicine
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  • Unlike other foods, sodas provide no nutritional benefits. We drink soda like its water, but it’s not. And more importantly, there is poor compensation for calories consumed in liquid form. When you go out to lunch, you don’t feel more full if you drink a regular Coke instead of a diet Coke, like you would if you had an extra ½ a sandwich. As mammals, we evolved consuming two beverages: mother’s milk as infants and water as children and adults. SO HERE’S THE PROBLEM: It turns out that our bodies are not biologically equipped to recognize or respond to liquid calories.
  • Transcript

    • 1.
      • The World of Sugar-Sweetened Beverages
    • 2. Carbonated Sweetened Beverages
    • 3. Sports Drinks
    • 4. Iced Teas
    • 5. Energy Drinks
    • 6. Vitamin Water
    • 7. 7 Reasons to Focus on Sugar-Sweetened Beverage
      • 1. Primary Source of Sugar in U.S. diet
      7 12 oz 33 oz 20 oz teaspoons of sugar 10 tsp 17 tsp 27 tsp
    • 8. 7 Reasons to Focus on Sugar-Sweetened Beverage
      • 1. Primary Source of Sugar in U.S. diet
      • (2/3 of all high fructose corn syrup)
      • 2. Consumed in massive quantities
      7
    • 9. ADULT Consumption of Sugar-Sweetened Beverages in California
      • 50 gallons per year
      39 pounds of sugar
    • 10. KIDS Consumption of Sugar-Sweetened Beverages in California
      • DRINK A SODA OR MORE A DAY
      Age 2-11: 41% Age 12-17: 62% 175 calories per day!
    • 11. 7 Reasons to Focus on Sugar-Sweetened Beverage
      • 1. Primary Source of Sugar in U.S. diet
      • (2/3 of all high fructose corn syrup)
      • 2. Consumed in massive quantities
      • 3. Clearly linked to obesity and diabetes
      7
    • 12. 278 cal/day 120 cal/day Equivalent of 43% of new calories Single Largest Contributor to Obesity Epidemic
    • 13. 7 Reasons to Focus on Sugar-Sweetened Beverage
      • 1. Primary Source of Sugar in U.S. diet
      • (2/3 of all high fructose corn syrup)
      • 2. Consumed in massive quantities
      • 3. Clearly linked to obesity and diabetes
      • 4. No nutritional benefits
      • 5. Poor calorie compensation
      7
    • 14. Change in Appetite Influenced by Form of Sugar (Source: Mattes, 1996) Liquid Sugar 9% compensation Solid Sugar 64% compensation
    • 15. 7 Reasons to Focus on Sugar-Sweetened Beverage
      • 1. Primary Source of Sugar in U.S. diet
      • (2/3 of all high fructose corn syrup)
      • 2. Consumed in massive quantities
      • 3. Clearly linked to obesity and diabetes
      • 4. No nutritional benefits
      • 5. Poor calorie compensation
      • 6. Caffeine, sugar, and addiction
      • 7. Food product MOST marketed to children! ($500 million annually)
      7
    • 16. Soda Wars
    • 17. Soda Wars
    • 18. Sweetened beverage intake nearly tripled University of California, Berkeley
    • 19. "The school system is where you build brand loyalty.” John Alm President, Coca-Cola Enterprises
    • 20. Christina Aguilera – Coke Latin commercial (2001): http://www.youtube.com/watch?v=WF6ChbMzQYY&feature=PlayList&p=0B22B02FA18E9779&playnext=1&playnext_from=PL&index=24 Christina Aguilera – Coke Latin commercial (2001): http://www.youtube.com/watch?v=WF6ChbMzQYY&feature=PlayList&p=0B22B02FA18E9779&playnext=1&playnext_from=PL&index=24
    • 21.  
    • 22. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today Portion Size
    • 23. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
    • 24. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
    • 25. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
    • 26. 6 - Pack
    • 27. 12 - Pack
    • 28. 24 - Pack
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34. SODA… Consumer Price Index, 2010 Best Deal on the Market!
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40. City Soda Policies
      • Vending machines
      • Marketing & Sponsorships
      • Purchasing
      • Check-out Lanes
      • Taxes And Fees
    • 41. SB 1210 (Florez) Sugar-Sweetened Beverage Tax
      • One penny per teaspoon of caloric sweetener (sugar, HFCS)
      • Raise $1.5 billion annual
      • Funds for obesity prevention
    • 42. Purpose of soda tax
      • Decrease consumption
      • (Estimate 20% tax -> 15% drop in consumption)
      • Pay for harmful effects
      • Fund obesity prevention
        • Physical Education
        • School food
        • Healthy food in low-income areas
        • Water in schools/communities
      GOAL: Fund communities in proportion to consumption
    • 43. Public Support for Soda Tax 56% of voters support Field Research, April 2010 Sample of 503 registered voters
      • Bay Area: 60%
      • Los Angeles County: 61%
      • San Diego/Orange/Other: 54%
      • Low Income (<$40k/year): 60%
      • Latinos: 66%
    • 44. Beverage Industry Response: Millions spent lobbying Source: Los Angeles Times , 2/7/10 Nearly a 1000% jump over previous year!
    • 45.  
    • 46.
      • in Order to form a more perfect Union, establish justice, insure domestic tranquility, provide for the common defense,
      • promote the general welfare ,
      • and secure the blessings of liberty to ourselves and our posterity,
      • do ordain and establish this constitution for the United States of America.
    • 47. 1988: Proposition 99
      • $90 million / year to change social norms
      Taxes on harmful products have impact: California’s TOBACCO TAX 1999: Results a decade later
      • 27% decrease in smoking
      • 19% decrease in lung cancer deaths
      • (10% lower than rest of country)
      “ Seeing dramatic results like these is proof that what we have done in California has worked.” Diana Bonta, State Health Director (2003)
    • 48. Chair Senate Revenue & Taxation Committee
    • 49. Let’s Work Together!
    • 50. Harold Goldstein, DrPH Executive Director California Center for Public Health Advocacy The Critical Role of Public Policy in Keeping People Healthy Lessons from Obesity Prevention
    • 51. WWW. P ublic H ealth A dvocacy.Org

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