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WELLBEING CLUSTER IN JYVÄSKYLÄ JUHA HAUTANEN,  LECTURER OF WELLNESS TECHNOLOGY  JYVÄSKYLÄ UNIVERSITY OF APPLIED SCIENCES 2...
<ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul...
THE FINNISH POPULATION IN DIFFERENT AGE GROUPS Sosiaali- ja terveydenhuollon tilastollinen vuosikirja 2005 http://www.stak...
<ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul...
Social and health care costs according age per month in year 2003 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200 240...
The real social and health care costs/year  between 1975-2003 in Finland (year 2003 euros) 0 4 8 12 16 20 24 28 32 36 1975...
<ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul...
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
<ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul...
<ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul...
<ul><li>User Centric </li></ul><ul><li>Business Orientated </li></ul><ul><li>Holistic Approach to Wellbeing </li></ul><ul>...
<ul><li>Based to knowledge of  </li></ul><ul><ul><li>Sport and Health Science </li></ul></ul><ul><ul><li>Psychology </li><...
THE STRATEGY OF WELLBEING TECHNOLOGY AND INDUSTRY ACQUIRING MARKET LEADER COMPANIES DEVELOPMENT OF EXISTING COMPANIES The ...
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen WELLBEING CLUSTER IN JYVÄSKYLÄ OVER 300 COMPANIES <ul><li>INNOVAT...
THE CLUSTER TYPE CONVERGENCE End-User  Manufacturers (Suppliers) Personel Interest Groups
NEW SERVICES– NEW WAY OF THINKING PRO ACTIVITY -  INNOVATION OF FUTURE According  Jouni Juutilainen, -08 22.10.2008 Wellbe...
USER CENTERED DESIGN Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
JACQUES CARELMAN’S COFFEEPOT FOR MASOCHISTS 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
USER CENTERED  DESIGN Pheasant 1996
PRODUCT VS. JOB <ul><li>People don’t want a 10mm drill, they want a 10mm hole </li></ul><ul><ul><li>People buy products to...
THE ITERATIVE DESIGN PROCESS OF USER-CENTRED DESIGN  ISO 13407 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen Sy...
USER-CENTRED DESIGN ACCORDING ISO 13407 <ul><li>” Human-centred design is an approach to interactive system development th...
THE PRODUCTS ARE <ul><li>are easier to understand and use, thus reducing training and support cost. </li></ul><ul><li>impr...
USER-CENTRED DESIGN Demand Pull  (User Orientated Design) Supply Push (Technology Orientated Design) Production Orientated...
USER-CENTRED DESIGN <ul><li>Method is </li></ul><ul><li>system oriented and </li></ul><ul><li>promoting iterative design <...
HUMANTECH LIVING LAB Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
<ul><li>One chosen direction to support Innovations is Living Lab </li></ul><ul><li>Living Lab is: </li></ul><ul><ul><li>O...
HUMANTECHNOLOGY LIVINGLAB 22.10.2008 Innovation management & Business Delopment Ubiquitous Computing/ICT User Centered App...
SOME KEY WORDS <ul><li>Experience Industry </li></ul><ul><li>User Driven Centered Innovation </li></ul><ul><li>Service Des...
TWO MAIN ENVIRONMENT <ul><li>Jyväskylä  Lutakko  – the most important (out side of capital) event tourism node in Finland ...
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
HIMOS <ul><li>Himos  – crowing towards to the most wanted and intelligence  holiday  resort in Finland </li></ul><ul><li>3...
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen Developing alliances Users Regional developers High tech company ...
SIX SIDES OF LIVING LAB HARMONIZATION CUBE Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
SOME TECHNOLOGY CASES Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
Heart tells more  than your pulse <ul><li>Research projects from 2000 on at  the Center for Olympic Sports </li></ul><ul><...
Case: A businessman recovers at the barber shop Workload (stress) and recovery profiles Time In this case no significant r...
<ul><li>Founded 1996 </li></ul><ul><li>Products </li></ul><ul><ul><li>The balance measurement and training systems </li></...
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    1. 1. WELLBEING CLUSTER IN JYVÄSKYLÄ JUHA HAUTANEN, LECTURER OF WELLNESS TECHNOLOGY JYVÄSKYLÄ UNIVERSITY OF APPLIED SCIENCES 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    2. 2. <ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul><ul><li>New technology, new operational models, new solutions </li></ul><ul><li>Citizens have shown a growing interest in their own health </li></ul><ul><li>Citizen empowerment, increasing interest in alternative services </li></ul>THE DRIVERS OF DEVELOPMENT 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    3. 3. THE FINNISH POPULATION IN DIFFERENT AGE GROUPS Sosiaali- ja terveydenhuollon tilastollinen vuosikirja 2005 http://www.stakes.fi/FI/Tilastot/Tilastojulkaisut/vuosikirja.htm#ankkuri1 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    4. 4. <ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul><ul><li>New technology, new operational models, new solutions </li></ul><ul><li>Citizens have shown a growing interest in their own health </li></ul><ul><li>Citizen empowerment, increasing interest in alternative services </li></ul>THE DRIVERS OF DEVELOPMENT 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    5. 5. Social and health care costs according age per month in year 2003 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200 2400 2600 2800 0 10 20 30 40 50 60 70 80 90 € 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200 2400 2600 2800 0 10 20 30 40 50 60 70 80 90 € Age , years Pekka ParkkinenVATT Ikä , vuotta 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    6. 6. The real social and health care costs/year between 1975-2003 in Finland (year 2003 euros) 0 4 8 12 16 20 24 28 32 36 1975 1985 1995 2005 2015 2025 2035 2045 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 History pl tuottavuus ml tuottavuus 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen With out improvmen In productation With improvmen In productation
    7. 7. <ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul><ul><li>New technology, new operational models, new solutions </li></ul><ul><li>Citizens have shown a growing interest in their own health </li></ul><ul><li>Citizen empowerment, increasing interest in alternative services </li></ul>THE DRIVERS OF DEVELOPMENT 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    8. 8. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    9. 9. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    10. 10. <ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul><ul><li>New technology, new operational models, new solutions </li></ul><ul><li>Citizens have shown a growing interest in their own health </li></ul><ul><li>Citizen empowerment, increasing interest in alternative services </li></ul>THE DRIVERS OF DEVELOPMENT 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    11. 11. <ul><li>Ageing society </li></ul><ul><li>The need for and the costs of health and social services are increasing </li></ul><ul><li>New technology, new operational models, new solutions </li></ul><ul><li>Citizens have shown a growing interest in their own health </li></ul><ul><li>Citizen empowerment, increasing interest in alternative services </li></ul>THE DRIVERS OF DEVELOPMENT 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    12. 12. <ul><li>User Centric </li></ul><ul><li>Business Orientated </li></ul><ul><li>Holistic Approach to Wellbeing </li></ul><ul><li>Innovative (social and technological) </li></ul><ul><li>Open </li></ul><ul><li>Shared Values and Visions </li></ul>OUR ATTITUDE Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008 Physical– Organic content Mental content: cognition, emotions, motivations Social content Cultural content
    13. 13. <ul><li>Based to knowledge of </li></ul><ul><ul><li>Sport and Health Science </li></ul></ul><ul><ul><li>Psychology </li></ul></ul><ul><ul><li>Gerontology </li></ul></ul><ul><ul><li>Sociology </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Human Technology Interaction </li></ul></ul><ul><li>Infrastructure </li></ul>SHARED VISION OF REGION IS THE HUMAN TECHNOLOGY CITY 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    14. 14. THE STRATEGY OF WELLBEING TECHNOLOGY AND INDUSTRY ACQUIRING MARKET LEADER COMPANIES DEVELOPMENT OF EXISTING COMPANIES The Main Tarkets 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    15. 15. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen WELLBEING CLUSTER IN JYVÄSKYLÄ OVER 300 COMPANIES <ul><li>INNOVATIVE PUBLIC SECTOR </li></ul><ul><li>COMPACT AND EFFECTIVE REGION </li></ul><ul><li>OUTSTANDING POSSIBILITIES TAKE RESPONSIBLE OF OWN WELL WEING </li></ul><ul><li>ACTIVE BUSINES DEVELOPMENT AND SUPPORT </li></ul><ul><li>TWO UNIVERSITIES </li></ul><ul><li>GOOD FACILITIES </li></ul>
    16. 16. THE CLUSTER TYPE CONVERGENCE End-User Manufacturers (Suppliers) Personel Interest Groups
    17. 17. NEW SERVICES– NEW WAY OF THINKING PRO ACTIVITY - INNOVATION OF FUTURE According Jouni Juutilainen, -08 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    18. 18. USER CENTERED DESIGN Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
    19. 19. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    20. 20. JACQUES CARELMAN’S COFFEEPOT FOR MASOCHISTS 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    21. 21. USER CENTERED DESIGN Pheasant 1996
    22. 22. PRODUCT VS. JOB <ul><li>People don’t want a 10mm drill, they want a 10mm hole </li></ul><ul><ul><li>People buy products to do a job </li></ul></ul><ul><li>Define the job not the product </li></ul><ul><ul><li>Innovate a concept to complete the job </li></ul></ul><ul><ul><li>Disruptive innovations possible </li></ul></ul>Source: Kim Blair, MIT, Center of Sport Innovations 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen Job Functional Social Emotional
    23. 23. THE ITERATIVE DESIGN PROCESS OF USER-CENTRED DESIGN ISO 13407 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen System meets specified functional, user and organizational requirements Evaluate design against requirements Produce design solutions Specify the user and organizational requirements Understand and specify the context of use Identify need of human-centred design
    24. 24. USER-CENTRED DESIGN ACCORDING ISO 13407 <ul><li>” Human-centred design is an approach to interactive system development that focuses specifically on making systems usable . </li></ul><ul><li>It is a multi-disciplinary activity which incorporates human factors and ergonomic knowledge and techniques. </li></ul><ul><li>The application of human factors and ergonomics to interactive systems design enhances effectiveness and efficiency , improving human working conditions , and counteracts possible adverse effects of use on human health , safety and performance . </li></ul><ul><li>Applying ergonomics to the design of systems involves taking account of human capabilities , skills , limitations and needs .” </li></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    25. 25. THE PRODUCTS ARE <ul><li>are easier to understand and use, thus reducing training and support cost. </li></ul><ul><li>improve user satisfaction and reduce discomfort and stress. </li></ul><ul><li>improve productivity of user and the operational efficiency of organizations. </li></ul><ul><li>improve product quality, appeal to the users and can provide competitive advantage. </li></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    26. 26. USER-CENTRED DESIGN Demand Pull (User Orientated Design) Supply Push (Technology Orientated Design) Production Orientated Design User Centred Design 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    27. 27. USER-CENTRED DESIGN <ul><li>Method is </li></ul><ul><li>system oriented and </li></ul><ul><li>promoting iterative design </li></ul><ul><li>Ensuring that products </li></ul><ul><li>have real value for end users </li></ul><ul><li>are matched to user capabilities </li></ul><ul><li>are fit for the purpose for which they were designed </li></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    28. 28. HUMANTECH LIVING LAB Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
    29. 29. <ul><li>One chosen direction to support Innovations is Living Lab </li></ul><ul><li>Living Lab is: </li></ul><ul><ul><li>Open innovation environment of users, companies, regional developers and research and education </li></ul></ul><ul><ul><li>Support user involvement and empowerment </li></ul></ul><ul><ul><li>User centric approach </li></ul></ul><ul><ul><li>Action platform of real markets and users </li></ul></ul><ul><ul><li>Support companies and/or communities </li></ul></ul>HUMAN TECH LIVING LAB Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
    30. 30. HUMANTECHNOLOGY LIVINGLAB 22.10.2008 Innovation management & Business Delopment Ubiquitous Computing/ICT User Centered Approach Sustainibility Wellbeing Cluster in Jyväskylä, Juha Hautanen
    31. 31. SOME KEY WORDS <ul><li>Experience Industry </li></ul><ul><li>User Driven Centered Innovation </li></ul><ul><li>Service Design </li></ul><ul><li>Open Innovation </li></ul><ul><li>Empowerment </li></ul><ul><li>Design for All </li></ul><ul><li>Psychology of Design </li></ul><ul><li>Multi Disciplinary Development </li></ul><ul><li>Business Development </li></ul><ul><li>Shared Values </li></ul><ul><li>Value Creation </li></ul><ul><li>Define the Job </li></ul><ul><li>… </li></ul>
    32. 32. TWO MAIN ENVIRONMENT <ul><li>Jyväskylä Lutakko – the most important (out side of capital) event tourism node in Finland </li></ul><ul><ul><li>Heart of Rally of Finland weekend </li></ul></ul><ul><ul><li>Jyväskylä Paviljonki – over 1000 public event in year </li></ul></ul><ul><ul><li>Over 400 000 visitor a year </li></ul></ul><ul><ul><li>Over 2000 recidence in the area </li></ul></ul><ul><ul><li>218 companies all ready in the area </li></ul></ul><ul><ul><li>Over 8000 students are making their studies in the are </li></ul></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    33. 33. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    34. 34. HIMOS <ul><li>Himos – crowing towards to the most wanted and intelligence holiday resort in Finland </li></ul><ul><li>300 000 visitors in year 2006, future plans to crow it to 1,5 million visitor in year 2015 ant 2,0 million year 2020 </li></ul><ul><li>Network of over 60 companies </li></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    35. 35. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    36. 36. 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen Developing alliances Users Regional developers High tech company Technology Domain expertise Brand Service provider Distribution Domain expertise Brand Center for excellence Multi-domain knowledge Lead user attitude Open innovation Do not commercialize
    37. 37. SIX SIDES OF LIVING LAB HARMONIZATION CUBE Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
    38. 38. SOME TECHNOLOGY CASES Wellbeing Cluster in Jyväskylä, Juha Hautanen 22.10.2008
    39. 39. Heart tells more than your pulse <ul><li>Research projects from 2000 on at the Center for Olympic Sports </li></ul><ul><li>Firstbeat was founded on 2002 as a spin-off </li></ul><ul><li>Employees: 18 </li></ul><ul><li>Start-up company of the year 2004 in Finland (of approx. 600) </li></ul><ul><li>Stress Management </li></ul><ul><ul><li>Lifestyle stress monitoring </li></ul></ul><ul><ul><li>Within day stress monitoring to identify time periods of high stress and relaxation </li></ul></ul><ul><ul><li>Day to day stress monitoring to monitor the development of resources </li></ul></ul><ul><ul><li>Resources and relaxation monitoring </li></ul></ul><ul><ul><li>Learning from body reactions for better control and performance </li></ul></ul><ul><li>Weight Management </li></ul><ul><li>Wellness Analysis </li></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    40. 40. Case: A businessman recovers at the barber shop Workload (stress) and recovery profiles Time In this case no significant recovery would have been identified without visint barber shop at 11:00. Proportional amplitude 22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
    41. 41. <ul><li>Founded 1996 </li></ul><ul><li>Products </li></ul><ul><ul><li>The balance measurement and training systems </li></ul></ul><ul><ul><li>Reaction time and psychomotor speed measurement systems </li></ul></ul><ul><ul><li>Isometric strength measurement systems </li></ul></ul><ul><ul><li>Eccentric trainer for the training of the strength,  mobility and function of legs </li></ul></ul><ul><li>Base in university research </li></ul><ul><li>Export to 15 countries </li></ul><ul><li>Balance measurement market leader in Scandinavia </li></ul>22.10.2008 Wellbeing Cluster in Jyväskylä, Juha Hautanen
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