The colours used on the magazine cover are predominately pastel colours, even the black doesn’t seem quite black. The colours that stand out the most are the purple and the grey.
Simple bold fonts are used, which is a good way of making them stand out. These fonts are used for all the writing on the page, the masthead being the font that the rest are based on.
The writing on the magazine cover has been written around the image, they do this in order for the image to stand out, and to appear the main thing on the page.
The more important things on the cover are written in a bigger style than those that aren’t as important. They also make the important headings a darker colour, and the less important ones, a lighter colour.
The keep this theme consistent without the cover, they kept with the same colour scheme for each writing, in order of it’s importance.
This magazine demonstrates a good example of using the rule of thirds. The yellow lines are a guide to how the magazine has been laid out. It’s a simple but effective design. The colours used make this so.
Direct mode of address can appear ‘ in yer face’ , serious, warm… Indirect mode of address can be mysterious, lively, sombre… Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music. Enigma – what are they getting up to now?