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Evaluation powerpoint. Evaluation powerpoint. Presentation Transcript

  • EVALUATIONHattie Jane Freer
  • 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?The most dominant thing on my front cover is my main image. This isto make evident that the artist is the main focus of my magazine. This is something most magazines try to achieve. The headline on my magazine also has a dominance on the page, because this is the name of my artist. The masthead is positioned on the left hand side and the top of the page, I changed this numerous times to truly get the right size of the box and the writing. Seen as the masthead is one of the most important things to involve. The anchorage is the third biggest writing on the page, explaining a little more about the chosen artist. The cover lines are positioned around the main image, because theyinvolve information about what’s inside the magazine. I involved a line with information about a competition. This is more selling lines for people to be attracted to the magazine. I positioned it underneath the masthead, so it’s hard to miss. There is also another selling line at the top of the page, which is an ‘extra.’ The barcode is positioned at the top right of the cover, which I thought was a good place, being that it’s a different place for a barcode to appear. The secondary lead, was put in because I needed to fill in the space. But it turned out to be another good thing to appear on the cover. I included a picture, and acaption, making it seem that the people in the photo had said what was in the caption. The date line, and issue number for my magazine is positioned at the bottom, which is where you would find most on other magazines. The most dominant things on my contents page is the masthead which I repeated on to this page, the writing saying ‘contents’ and the main image, for the interview artist.
  • 2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?I left the text quite plain and simple, because the magazine reaches out to a variety of people. This leaves it open and available to appeal to a range of people. My magazine represents a range of different types, and genres of music, so it has a large audience of interest. I wrote about the festivals coming up in 2012, so people interested in going to festivals would read this magazine. I also included a range of musicians and artists so many people would be interested in reading it. The social group, or groups of my magazine I would say are halfway between‘pop’ and ‘indie.’ The ‘indie’ scene has turned into something that I wouldn’t wantmy magazine being judged with. I’ve made it halfway between these social groups, and made it more ‘pop’ for this reason, this is also the scene I am interested in myself. But with the festival information and different artists, it becomes indie aswell. My magazine I designed, has quite a girly feel about it, with the pink, and the main image having a very feminine feel, with the model’s long hair. It would appeal more to the females in my target audience, but would have some male attraction as well.
  • 3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? There are two big leading magazine publishers in the UK.IPC Media, and Bauer Media. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men, almost 26million UK adults. Their websites collectively reach over 20 million users every month. Bauer Media reaches overnineteen million UK adults across multiple media channels.They have more than eighty influential media brands, some of these including: heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Q Magazine, Kiss 100, Kerrang! and 4Music. The main magazine that IPC Media distributes is ‘NME magazine.’ Probably the most popular music magazine in the UK. I used this to help represent my magazine, as ‘NME’ also uses a range of different artists and musicians; the audience is also wide. Other popular magazines that IPC Media distributes are Look, TvTimes, Marie Claire, and most ‘television guide’ based magazines.
  • 4. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? The audience for my particular music magazine, would be from teens to adult. Seen as it talks about festivals and such like, things that young children would not be taking partin. My audience is targeted for people who are interested in attending the festivals, like V Festival and Leeds Festival. The audience arepeople who are interested in a range of artists, so, not particularly people who belong to acertain social class. The magazines includes an interview with an artist, and in a real magazine, such as ‘NME,’ they would choose an artist or musician that appealed to the target audience. To get an idea of who would read my magazine, I created a questionnaire. It included a list of questions based aroundmy magazine, and what types of people wouldactually read it. It gave me an idea, and helped me figure out my audience variety.
  • 5. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE? The layout of my magazine is designed in a simple way, thecolours used seem feminine, with the colours used. To not make it feel utterly designed to attract only the females in my target audience, I used a certain type of pink, not a bright, ‘Barbie’ pink. The black, simplicity adds to the simple design. Black wasa safe colour to choose, but it works well. Using the colour black for the headline, brings it to stand out more. Big, black, bold letters are perfect for letting something stand out on the page. To attract the target audience for my magazine, the covers lines create a sense of what my magazine is about. For the doublepage spread I have also used a simple design, to make it feel like a real interview page. I used the image I wanted for the doublepage spread, and displayed it over one whole side. The main way I have attracted my audience is by using particular words, inparticular fonts, to make them stand out. The red lettered words, ‘WIN,’ ‘PLUS,’ and ‘EXCLUSIVE’ attract the audience straight away. My editorial in my magazine, is in conversational speech because it is an interview. This attracts the audience further as they feel they are reading the exact words that the interviewee have said. This means they can relate further with the audience.
  • 6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? During the constructing of this product, I have learntfurther how to use programs such as Adobe Photoshop, and Adobe InDesign. I learnt how to create somethingusing Photoshop, and then moving it and putting it in to InDesign. This was because we had to create the final product in InDesign, but certain things were easier tocreate and tweak in Photoshop. I learnt the technique of writing a piece of writing in Microsoft Word, and thenmoving it across to InDesign, which is a much easier way of creating writing in columns in the right way. I learnt how to construct a magazine in the correct way using both these Adobe programs, making it easier to create. I’ve learnt more about presenting things on my blog, which helped me during and after, the process of producing this magazine.
  • 7. LOOKING BACK AT YOUR PRELIMINARY TASK (THE COLLEGE MAGAZINE), WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO FULL PRODUCT? The difference between my ‘College magazine’ and my ‘Music magazine’ is huge.With the college magazine, I was at the stage of not fully knowing how to go about producing a magazine. It seemed to me that it was my experimental product, before I produced a more official one. I didn’t know entirely how to present everything on the magazine, and what needed to be included. Looking at my college magazine, after producing my music one, I realise that if I did it again, I would have to include much more, for it to be a proper magazine. It’s missing a lot of things, which my music magazine includes. My college magazinelooks very plain, compared to my music one. It’s good it works out this way though, because it therefore shows my progression, from one magazine to another.