25 Keywords      understand  TO    Email Marketing© lilufoto - Fotolia.com
Hatime Araki Email Data Analytics & Deliverability @matehi                                              Bruno Fridlansky  ...
Your GOAL ?                            Reach                            your                           CLIENTS© rangizzz -...
Who are you talking to?          Who are you?        Gathering         Identification                      Internet        ...
Who are you                       talking to?              Who are your recipients?© Ints Vikmanis - Fotolia.com
#1 CNIL                Conseil National de l’Informatique et des Libertés                French National council for compu...
#2 OPTOUT                 The Internet user gives his email address in                 an online form without realizing th...
#3 OPTIN   The Internet user explicitly agrees   to receive emails from the brand   and/or its partners                   ...
#4 DOUBLE OPTIN                 The Internet user explicitly agrees to receive                 emails AND confirms         ...
Who                         are you?             Identify yourself!© Stephen Coburn - Fotolia.com
#5 ICANN   Internet Corporation for Assigned Names and   Numbers   Non-profit organization in charge of   Internet Protocol...
#6 CAN-SPAM ACT                 Controlling the Assault of Non-Solicited                 Pornography And MarketingLaw esta...
#7 PHISHING                 Identity fraud technique                                                      Username: STARLE...
#8 SPF SENDER ID              or                  Sender Policy Framework                                   An Email is se...
#9 DMARC                  Domain-based Message Authentification,                  Reporting and Conformance                ...
#10 DKIM DOMAINS KEY            or   Domain Key Identifier Mail                 Authentification system based on a          ...
What                     are you saying?              Is your message relevant?© Jean B. - Fotolia.com
#11 SENDER                 Designates the person or brand which                 addresses the recipient                   ...
#12 SUBJECT                 Expresses the promise                 located in the message body                 Respect your...
#13 OPENING   The recipient opens the message   and loads its images   The sender and the subject have   aroused curiosity...
#14 READ LENGTH                Time spent to read the content                  This indicator is sometimes used by        ...
#15 CLICK                       The recipient clicks on a link in the message                       A recipient clicks to ...
#16 JUNKBOX                  Mail considered junk by the Internet provider, the                  Web-Mail or the message m...
#17 SPAMFILTER                 Message rejected by Internet provider or                 Web-Mail as suspicious of spam    ...
#18 SOFT BOUNCE                  Message temporarily rejected for various reasons                   A recipient often     ...
#19 HARD BOUNCE                Message rejected because of invalid domain or                unknown recipient             ...
What are you                      worth?                        Why are you blocked?© Milan Surkala - Fotolia.com
#20 HONEY POT                  Adress specially created to trap spammers© Sinisa Botas - Fotolia.com
#21 SPAMTRAP                 Dead addresses used by                 recipient’s server to                 detect spammers©...
#22 SPAM REPORT                The recipient declares the message as SPAM                                            Some ...
#23 RBL BLACK LIST       or                 Real-time Blackhole List                 Liste of senders considered as spamme...
#24 SENDER SCORE                   REPU TATION Score                   established by Return Path                         ...
#25 WARMING UP AN IP                                    Progressively increase the volume                                 ...
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25 keywords to understand email marketing slideshare

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  • Transcript of "25 keywords to understand email marketing slideshare"

    1. 1. 25 Keywords understand TO Email Marketing© lilufoto - Fotolia.com
    2. 2. Hatime Araki Email Data Analytics & Deliverability @matehi Bruno Fridlansky Social Media Marketing & Email Marketing© milachka - Fotolia.com @brunofridl
    3. 3. Your GOAL ? Reach your CLIENTS© rangizzz - Fotolia.com
    4. 4. Who are you talking to? Who are you? Gathering Identification Internet User Relevance Reputation What are you saying? What are you worth?
    5. 5. Who are you talking to? Who are your recipients?© Ints Vikmanis - Fotolia.com
    6. 6. #1 CNIL Conseil National de l’Informatique et des Libertés French National council for computers and freedom Monitors files and checks if the proprietors of the files respect the law© Helder Almeida - Fotolia.com
    7. 7. #2 OPTOUT The Internet user gives his email address in an online form without realizing that he will receive advertizing emails The CNIL authorizes OPTOUT for communicating to clients (loyalty)© arztsamui - Fotolia.com
    8. 8. #3 OPTIN The Internet user explicitly agrees to receive emails from the brand and/or its partners The CNIL imposes OPTIN for communicating to prospects in BtoC (recruitment) © ra2 studio - Fotolia.com
    9. 9. #4 DOUBLE OPTIN The Internet user explicitly agrees to receive emails AND confirms his email address Some European countries impose double optin for communicating to prospects.© Klaus-Peter Adler - Fotolia.com
    10. 10. Who are you? Identify yourself!© Stephen Coburn - Fotolia.com
    11. 11. #5 ICANN Internet Corporation for Assigned Names and Numbers Non-profit organization in charge of Internet Protocol addresses (IP) and the Domain Name System (DNS).
    12. 12. #6 CAN-SPAM ACT Controlling the Assault of Non-Solicited Pornography And MarketingLaw established in2003 in the USA withthe first anti-SPAMrules© Gina Sanders - Fotolia.com
    13. 13. #7 PHISHING Identity fraud technique Username: STARLET 11 years old, looking for new friends ANYONE CAN HIDE BEHIND A USERNAME BE WATCHFUL ON THE INTERNET A crook takes the name of an announcer for a fraudulent schemehttp://www.actioninnocence.org/
    14. 14. #8 SPF SENDER ID or Sender Policy Framework An Email is sent by a domain via an IP. The SPF declares IPs which are authorized to send emails for this domain.© alphaspirit - Fotolia.com
    15. 15. #9 DMARC Domain-based Message Authentification, Reporting and Conformance The DMARC declares blocking and reporting rules for emails which do not comply to SPF© alphaspirit - Fotolia.com
    16. 16. #10 DKIM DOMAINS KEY or Domain Key Identifier Mail Authentification system based on a cryptographic signature of the message body
    17. 17. What are you saying? Is your message relevant?© Jean B. - Fotolia.com
    18. 18. #11 SENDER Designates the person or brand which addresses the recipient The sender is the first element considered for message filtering© Vladimir Melnikov - Fotolia.com
    19. 19. #12 SUBJECT Expresses the promise located in the message body Respect your audience and deliver what you promised© auremar - Fotolia.com
    20. 20. #13 OPENING The recipient opens the message and loads its images The sender and the subject have aroused curiosity and/or interest
    21. 21. #14 READ LENGTH Time spent to read the content This indicator is sometimes used by Web-Mail to measure the interest of the recipient© Yuri Arcurs - Fotolia.com
    22. 22. #15 CLICK The recipient clicks on a link in the message A recipient clicks to continue, proof that the content is relevant to his needs and interests© Szasz-Fabian Erika - Fotolia.com
    23. 23. #16 JUNKBOX Mail considered junk by the Internet provider, the Web-Mail or the message management system The message has arrived to the recipient as junk and can still be flagged as desirable© Richard Villalon - Fotolia.com
    24. 24. #17 SPAMFILTER Message rejected by Internet provider or Web-Mail as suspicious of spam If this suspicion is not cancelled, total blocking can occur!© Sebastian Wolf - Fotolia.com
    25. 25. #18 SOFT BOUNCE Message temporarily rejected for various reasons A recipient often in soft bounce can have a negative impact on deliverability© tiero - Fotolia.com
    26. 26. #19 HARD BOUNCE Message rejected because of invalid domain or unknown recipient A large volume of hard bounces is a sign of an unclean database© Alex_Mac - Fotolia.com
    27. 27. What are you worth? Why are you blocked?© Milan Surkala - Fotolia.com
    28. 28. #20 HONEY POT Adress specially created to trap spammers© Sinisa Botas - Fotolia.com
    29. 29. #21 SPAMTRAP Dead addresses used by recipient’s server to detect spammers© Rido - Fotolia.com
    30. 30. #22 SPAM REPORT The recipient declares the message as SPAM Some Web-Mails give notice to the sender via a FEED-BACK LOOP© Dron - Fotolia.com
    31. 31. #23 RBL BLACK LIST or Real-time Blackhole List Liste of senders considered as spammers ACCESS DENIED TO UNAUTHORIZED PERSONS© bricef - Fotolia.com
    32. 32. #24 SENDER SCORE REPU TATION Score established by Return Path Scale from 0 to 100 by IP and sender domain© Pavel Losevsky - Fotolia.com
    33. 33. #25 WARMING UP AN IP Progressively increase the volume of emails sent from an IP to build up its reputation© Guillaume Besnard - Fotolia.com
    34. 34. Download this presentationby participating to its distribution with Pay With A Tweet

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