Social media @ Regional & Saudi banks,iclick, hatem kameli

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How Regional And Saudi Bank are using Social Media

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Social media @ Regional & Saudi banks,iclick, hatem kameli

  1. 1. Overview Social Media in the Banking Sector Prepared by Hatem Kameli Digital Marketing Trainer & Consultant iCLICK, Co – founder & Directorwww.iclick-sa.com
  2. 2. • Current Status & Future Trends ( Globally & MENA region ) • Social Media in The Banking Sector • Simple Social Strategywww.iclick-sa.com
  3. 3. Current Status & Future Trends ( Globally & MENA region )www.iclick-sa.com
  4. 4. www.iclick-sa.com
  5. 5. Source: eMarketer, 2012www.iclick-sa.com
  6. 6. Social Media Growth in The Middle East Percentage penetration of social media users in selected Arab countries by social network (June 2012)www.iclick-sa.com Source: eConsultancy, 2012
  7. 7. Fortune 100 (Facebook fan growth vs. web traffic growth) Source: Google Social Media Analysis Study, 2012www.iclick-sa.com
  8. 8. Source: Forrester, 2011www.iclick-sa.com
  9. 9. Source: eMarketer, 2012www.iclick-sa.com
  10. 10. USA Worldwide US social commerce revenues will rise from $1 billion in 2011 to $14 billion in 2015 – a 1,400 percent increase and a compound annual growth rate (CAGR) of 93.4 percent. Worldwide social commerce revenues (including the United States) will increase from $5 billion to $30 billion over that span.www.iclick-sa.com
  11. 11. Social Media in The Business & Banking Sectorwww.iclick-sa.com
  12. 12. Top 5 Banking on Facebook (MENA)www.iclick-sa.com
  13. 13. Top 10 Banks Talking About That (Facebook - MENA) Note: Talking About This = Page Likes + Wall Posts + Post Likes + Comments + Shares + Answers + RSVPing an Event + Mentions + Photo Tagging + Checking in at Your Placewww.iclick-sa.com
  14. 14. Top 10 Banks Engagement Ratio (Facebook - MENA) Note: Engagement Ratio = (Talking About This ) / (Community Size)www.iclick-sa.com
  15. 15. Top 10 Banks Content Performance (Facebook - MENA) Note: Content Performace = (Likes + Shares + Comments) / (Community Size)www.iclick-sa.com
  16. 16. Top 10 Banks Response Time (Facebook - MENA) Note: Response time = customer service performancewww.iclick-sa.com
  17. 17. Facebook users cost (KSA)www.iclick-sa.com
  18. 18. Bank twitter Level (Benchmark) Example: SABB, QNB, Citi Bankwww.iclick-sa.com
  19. 19. Bank Twitter Grader Example: SABB, QNB, Citi Bankwww.iclick-sa.com
  20. 20. How Social Media is used in banking Sector ( Globally & GCC)www.iclick-sa.com
  21. 21. Citi Bank on Facebook Rewards program (Engagement strategy)www.iclick-sa.com
  22. 22. Citi Bank on Facebookwww.iclick-sa.com
  23. 23. Citi Bank on TwitterAskCiti Customer Service Account Three twitter accounts 1. Special offer account 2. Customer services account 3. PR & News accountwww.iclick-sa.com
  24. 24. Arabic National Bank on Facebookwww.iclick-sa.com
  25. 25. Arabic National Bank on Facebookwww.iclick-sa.com
  26. 26. SABB Bank on Facebookwww.iclick-sa.com
  27. 27. SABB Bank on Facebookwww.iclick-sa.com
  28. 28. Facebook Application Pages & Campaigns Creation Toolswww.iclick-sa.com
  29. 29. Twitter Tools & Apps for engagement and build communitywww.iclick-sa.com
  30. 30. POST Plan Customer Analysis and prioritize them PeopleSelect social media channels and Set your objectivesmeasurements tools Technology Objective Strategy Build your Strategywww.iclick-sa.com
  31. 31. Simple Social Strategy identify who is talking, where they are talking and Listen what they are talking aboutIdentifying customer needs to startdesigning new products andimproving service levels building its own social- Innovate Engage media communities Providing customer measuring the success of a social- Support and services Support Measure media initiative and put KPIswww.iclick-sa.com
  32. 32. Thanks Hatem Kameli hatemkameli@gmail.com Mob: +966563034939 Twitter.com/hatemkameliwww.iclick-sa.com

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