• Save
Social media @ Regional & Saudi  banks,iclick, hatem kameli
Upcoming SlideShare
Loading in...5
×
 

Social media @ Regional & Saudi banks,iclick, hatem kameli

on

  • 719 views

How Regional And Saudi Bank are using Social Media

How Regional And Saudi Bank are using Social Media

Statistics

Views

Total Views
719
Views on SlideShare
711
Embed Views
8

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 8

http://www.linkedin.com 6
https://twitter.com 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media @ Regional & Saudi  banks,iclick, hatem kameli Social media @ Regional & Saudi banks,iclick, hatem kameli Presentation Transcript

  • Overview Social Media in the Banking Sector Prepared by Hatem Kameli Digital Marketing Trainer & Consultant iCLICK, Co – founder & Directorwww.iclick-sa.com
  • • Current Status & Future Trends ( Globally & MENA region ) • Social Media in The Banking Sector • Simple Social Strategywww.iclick-sa.com
  • Current Status & Future Trends ( Globally & MENA region )www.iclick-sa.com
  • www.iclick-sa.com
  • Source: eMarketer, 2012www.iclick-sa.com
  • Social Media Growth in The Middle East Percentage penetration of social media users in selected Arab countries by social network (June 2012)www.iclick-sa.com Source: eConsultancy, 2012
  • Fortune 100 (Facebook fan growth vs. web traffic growth) Source: Google Social Media Analysis Study, 2012www.iclick-sa.com
  • Source: Forrester, 2011www.iclick-sa.com
  • Source: eMarketer, 2012www.iclick-sa.com
  • USA Worldwide US social commerce revenues will rise from $1 billion in 2011 to $14 billion in 2015 – a 1,400 percent increase and a compound annual growth rate (CAGR) of 93.4 percent. Worldwide social commerce revenues (including the United States) will increase from $5 billion to $30 billion over that span.www.iclick-sa.com
  • Social Media in The Business & Banking Sectorwww.iclick-sa.com
  • Top 5 Banking on Facebook (MENA)www.iclick-sa.com
  • Top 10 Banks Talking About That (Facebook - MENA) Note: Talking About This = Page Likes + Wall Posts + Post Likes + Comments + Shares + Answers + RSVPing an Event + Mentions + Photo Tagging + Checking in at Your Placewww.iclick-sa.com
  • Top 10 Banks Engagement Ratio (Facebook - MENA) Note: Engagement Ratio = (Talking About This ) / (Community Size)www.iclick-sa.com
  • Top 10 Banks Content Performance (Facebook - MENA) Note: Content Performace = (Likes + Shares + Comments) / (Community Size)www.iclick-sa.com
  • Top 10 Banks Response Time (Facebook - MENA) Note: Response time = customer service performancewww.iclick-sa.com
  • Facebook users cost (KSA)www.iclick-sa.com
  • Bank twitter Level (Benchmark) Example: SABB, QNB, Citi Bankwww.iclick-sa.com
  • Bank Twitter Grader Example: SABB, QNB, Citi Bankwww.iclick-sa.com
  • How Social Media is used in banking Sector ( Globally & GCC)www.iclick-sa.com
  • Citi Bank on Facebook Rewards program (Engagement strategy)www.iclick-sa.com
  • Citi Bank on Facebookwww.iclick-sa.com
  • Citi Bank on TwitterAskCiti Customer Service Account Three twitter accounts 1. Special offer account 2. Customer services account 3. PR & News accountwww.iclick-sa.com
  • Arabic National Bank on Facebookwww.iclick-sa.com
  • Arabic National Bank on Facebookwww.iclick-sa.com
  • SABB Bank on Facebookwww.iclick-sa.com
  • SABB Bank on Facebookwww.iclick-sa.com
  • Facebook Application Pages & Campaigns Creation Toolswww.iclick-sa.com
  • Twitter Tools & Apps for engagement and build communitywww.iclick-sa.com
  • POST Plan Customer Analysis and prioritize them PeopleSelect social media channels and Set your objectivesmeasurements tools Technology Objective Strategy Build your Strategywww.iclick-sa.com
  • Simple Social Strategy identify who is talking, where they are talking and Listen what they are talking aboutIdentifying customer needs to startdesigning new products andimproving service levels building its own social- Innovate Engage media communities Providing customer measuring the success of a social- Support and services Support Measure media initiative and put KPIswww.iclick-sa.com
  • Thanks Hatem Kameli hatemkameli@gmail.com Mob: +966563034939 Twitter.com/hatemkameliwww.iclick-sa.com