Social Media and Email Marketing Specialist
MIT Communication Production Services
March 25, 2014
After today’s session, you should understand:
• What Instagram is and how to use it
• If Instagram is right for you
• Which tools can help you
• What content gets the most engagement
MIT on Instagram
The history of Instagram
• Launched; photo sharing
• Was available only on iPhone, iPod Touch, and iPad
• Restricted to a square*
• 100 million users; Android support added
• Acquired by Facebook for $1 billion
• Added video sharing; restricted to 15 seconds
*Technically, you can share a rectangle within the square, if the photo is taken outside
the app ﬁrst.
Photo: Carrie Nelson (carrienelson), via Flickr
Photo: Alfredo Cofré, via Flickr
“With the photograph, in the same way,
men had discovered how to
make visual reports without syntax.”
Marshall McLuhan, Understanding Media: The Extensions of Man
Is Instagram right for your department?
• Do you have the time? Instagram cannot be scheduled
ahead of time. Frequency is best between 1-2 times per
day to once per week.
• Do you have the resources? For example, do you have
a device that supports Instagram?
• Do you have the skills? Instagram requires good
• Do you have enough content? What would you take
pictures or video of each day or even each week?
What content gets the most engagement?
Timing and hashtags matter, but content
Be careful with video. Video is usually the least-liked content
type on university Instagram accounts. Not because video
isn’t popular, but because creating video isn’t as easy as
pressing a button.
• Tell a story.
• Video frame quality should be as good as with photos.
• Lighting, sound, angle - all important.
• What is the main message or action?
Is it just a “moving picture”?