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Facebook pages: features and tips

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  • 1. Facebook pages: Features and TipsStephanie HatchSocial Media and Email Marketing SpecialistMassachusetts Institute of TechnologyOctober 23, 2012Twitter @hatchstephEmail hatch_s@mit.edu Communication Production Services
  • 2. TodayFeatures.........PostingInsights Communication Production Services
  • 3. Cover image Communication Production Services
  • 4. Cover image Communication Production Services
  • 5. Cover image• Image must be at least 399 pixels wide; diplays at 851 x 315 pixels• Cover image MAY NOT CONTAIN: • Price or purchase information such as “40% off” or “download it at our website” • Contact information (web address, email, mailing address) • References to user interface elements, such as “like” or “share” • Calls to action, such as “get it now” or “tell your friends” Communication Production Services
  • 6. Profile image (the square in front of the cover) Communication Production Services
  • 7. Profile image Communication Production Services
  • 8. Profile imageIt is the image you seenext to every post in anews feed, so choosewisely.Avoid small text.Make sure that it isiconic, even when verysmall. Communication Production Services
  • 9. The profile image•Displays at 160 x 160 pixels•Must upload at least 180 x 180 pixels•Should be your logo or other iconic image•DO NOT USE the MIT logo Communication Production Services
  • 10. Branding: profile + cover Communication Production Services
  • 11. Consistency + change ≠ paradox(one tactic: change cover monthly or weekly) Communication Production Services
  • 12. About Communication Production Services
  • 13. AboutThe first few linesof the Aboutsection show upon the main page. Communication Production Services
  • 14. About Communication Production Services
  • 15. Milestones Communication Production Services
  • 16. Milestones Communication Production Services
  • 17. History Communication Production Services
  • 18. History(click on an item to be taken to that Milestone) Communication Production Services
  • 19. Events Communication Production Services
  • 20. Events Communication Production Services
  • 21. Privacy and other features Communication Production Services
  • 22. Messaging Communication Production Services
  • 23. TodayFeaturesPosting.........Insights Communication Production Services
  • 24. Customize links 1 Communication Production Services
  • 25. Customize links 2 Communication Production Services
  • 26. Customize links 3 Communication Production Services
  • 27. Customize links 4 Communication Production Services
  • 28. Customize links 5 Communication Production Services
  • 29. Customize links 6 Communication Production Services
  • 30. Customize links 7 Communication Production Services
  • 31. Customize links 8 Communication Production Services
  • 32. Customize links 9 Communication Production Services
  • 33. Customize links10 Communication Production Services
  • 34. Customize links11 Communication Production Services
  • 35. Tag other pages in a post Communication Production Services
  • 36. Scheduling posts Communication Production Services
  • 37. Scheduling posts Communication Production Services
  • 38. Instagram Communication Production Services
  • 39. Instagram Communication Production Services
  • 40. Audio Communication Production Services
  • 41. Audio Communication Production Services
  • 42. Audio Communication Production Services
  • 43. Faculty news Communication Production Services
  • 44. Interest-based Communication Production Services
  • 45. Events Communication Production Services
  • 46. Images Communication Production Services
  • 47. Text + image Communication Production Services
  • 48. Text + imageIf you’re going to sayit anyway, might aswell say it as animage. Communication Production Services
  • 49. Text + imageIf you’re going to sayit anyway, might aswell say it as animage. Communication Production Services
  • 50. Questions Communication Production Services
  • 51. Make it personal Communication Production Services
  • 52. TodayFeaturesPostingInsights......... Communication Production Services
  • 53. Definitions for Insights terms•People talking about this = people who have created a “story” about your page.•Reach = number of people who have seen any content related to your page.•Getting more people to talk about your page creates more stories, which reaches more people. Communication Production Services
  • 54. Definitions•Virality = the percentage of people who saw your content and created a story about your page.•Engaged users = the number of people who clicked on your post within 28 days.•Check-ins = when people geotag their posts with your page as the location. Communication Production Services
  • 55. My suggestionBe patient; success isn’t immediate. Communication Production Services
  • 56. Thank you! Learn more:•Twitter: @hatchsteph•Email: hatch_s@mit.edu•Read the blog: connect.mit.edu/blog•Linkedin: linkedin.com/in/stephaniehatch VISIT MIT CONNECT! connect.mit.edu Communication Production Services