HATCH! FAIR 2013 Report

Uploaded on

HATCH! FAIR 2013 Numbers and Figures on: …

HATCH! FAIR 2013 Numbers and Figures on:
- Objectives
- Challenges and Opportunities
- Audiences
- Performance, Value and Quality
- Media Coverage
- Feedback

Appendix: Media Clipping Book

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. HATCH! FAIR 2013 21-22 December 2013 Indochina Plaza Hanoi Report on the Event Reporting date: Dec 27th, 2013 in association with
  • 2. Contents » Event description » Event objectives » Challenges & opportunities » Target audiences » Event highlights » Mass-media clipping report » Performance and value in association with
  • 3. Event description » HATCH! FAIR 2013 was the first major event organized by HATCH! PROGRAM » The exhibition & conference venue was Level 2, Indochina Plaza Hanoi » The sponsors were: Alpine Creative, Indochina Plaza Hanoi, Mekong Housing Bank, Kingsmen, Highlands Coffee and Pho24 in association with
  • 4. Event objectives » To share knowledge & experience about start-ups in Vietnam » To connect start-ups with business community, customers & potential partners » To raise awareness to the general public about HATCH! PROGRAM » To communicate that well-made start-ups are important to the development of Viet Nam in association with
  • 5. Challenges / Opportunities Challenges • HATCH! PROGRAM aimed to raise $10,000, but only could raise $2,000 from sponsorship (from VTI, MHB). • This is the first annual event ever organized by HATCH! PROGRAM • The event was organized in the time crowded with year-end, holiday, and charity fund-raising events • 3-days before Christmas, participants were unable/unwilling to attend Opportunities • First Start-up exhibition and conference combined in Vietnam • Rough-finish room conveys true feeling of start-ups like events in Silicon Valley • Wide range of media attended • Not only technology start-ups, but also start-ups in other sectors attended • Organized parallel with week-end Christmas holiday exhibition at Indochina Plaza Hanoi in association with
  • 6. Target audiences » Would-be entrepreneurs » Existing entrepreneurs » Students » Businessmen / supporting services » Investors in Start-ups in association with
  • 7. Target audiences 1000 visitors: » » » » » 30% SMEs and supporting entities, 26% founders and entrepreneurs, 22% wannabe-entrepreneurs, 21% coders and programmers, 1% investor 17 speakers 15 startups and 5 DEMOs in association with
  • 8. Event highlights Executive summary: All internal expectations were exceeded, but external expectations were not carefully set, lessons learned are assessed herein. in association with
  • 9. Pre event HATCH! FAIR at Cancham Networking Event HATCH! FAIR Promotional Video in association with
  • 10. Pre event HATCH! FAIR team work HATCH! FAIR Interview with InfoTV in association with
  • 11. THE EXHIBITION HATCH! FAIR 2013 in association with
  • 12. Exhibition in association with
  • 13. Exhibition in association with
  • 14. Exhibition in association with
  • 15. Exhibition in association with
  • 16. Exhibition in association with
  • 17. Expectation in association with
  • 18. Reality in association with
  • 19. THE CONFERENCE HATCH! FAIR 2013 in association with
  • 20. Conference in association with
  • 21. Conference in association with
  • 22. Conference in association with
  • 23. Conference in association with
  • 24. Conference in association with
  • 25. Expectation in association with
  • 26. Reality in association with
  • 27. Mass-media clipping report Key Media Release in association with
  • 28. Media Report 7 television media » HanoiTV, VTC1, VTC10, HCaTV, infoTV,… » 13’ story on Sharing Vietnam » 4.5’ story on infoTV 40 online media » 150+ articles about HATCH! FAIR 2013 1 print media in association with
  • 29. Media Clipping Key Media Release (Television News and Programs) Truyền hình Hà Nội Thời sự 23:00 *Detailed media report to be presented in media clipping book in association with
  • 30. Media Clipping Key Media Release (Television News and Programs) Truyền hình infoTV Phóng sự 18:00 – 21:00 *Detailed media report to be presented in media clipping book in association with
  • 31. Media Clipping Key Media Release (Television News and Programs) Truyền hình VTC1 Thời sự 18:00 *Detailed media report to be presented in media clipping book in association with
  • 32. Media Clipping Key Media Release (Online) *Detailed media report to be presented in media clipping book in association with
  • 33. Key Media Release (Online) in association with
  • 34. Performance and value Judging our stated key performance indicators (KPI) against actual results, we met all targets. in association with
  • 35. Key event metrics* Item Expected Actual Result Speakers 16 speakers 16 speakers Start-ups & DEMOs 15 start-ups 15 start-ups 5 DEMOs 5 DEMOs 3 TV stations 30 online & print media 7 TV stations 40 online media 1 print media >150 news about HATCH! FAIR 1,000 pax expected ~1000 pax arrived Media Attendees * After the execution of the new plan of 1 room. in association with
  • 36. Performance and value (continued) Positive commentary (source: feedbackstr.com pole, taken 21-22 December by roaming pollsters) in association with
  • 37. Positive » » » » » » » » Professional and methodical organizing Practical content from various topics Useful panel discussion sessions Beneficial market overview sessions Start-up reflected venue and atmosphere Enthusiastic and thoughtful organizers Beneficial media coverage for start-ups Inspiring and practical guest speakers in association with
  • 38. Performance and value (continued) Negative commentary, including resolutions / actions taken (source: feedbackstr.com pole, taken 21-22 December by roaming pollsters) in association with
  • 39. Negative » » » » » » » » Inexperienced Audiences Unavailable WIFI Not well prepared venue Some unskillful guest speakers No in-advanced, fixed and delivered content Not enough networking time No break between sessions Lack of direct translation in association with
  • 40. Constructive » Organize better instruction from parking site to the event site » Spread more published information » Raise more booths and startups » Encourage integrative activities from start-up and booth holder » Publish in advanced: slide, timeline, speakers and topic in association with
  • 41. Constructive » Organize more communication method with attendance: SMS, Email, Info Package » Lack of recruitment material » Expand topics » Raise more specific cases » Raise focused audiences: founders and wannabe entrepreneurs in association with
  • 42. Taken Action » Collect feedback between team members » Collect feedback from other parties: FeedbackStr, Attendees, Speakers, … » Record, consolidate and documentize all feedbacks » Ask, answer and follow-up with all people who give negative feedbacks in association with
  • 43. Public Feedback BUSINESS IS OPEN See for yourself, on the web, our unfiltered HATCH! FAIR 2013 feedback. HATCH! FAIR 2013 Conference: https://www.feedbackstr.com/reviews/hfcf HATCH! FAIR 2013 Exhibition: https://www.feedbackstr.com/reviews/hfex in association with
  • 44. See you at HATCH! FAIR 2014 October 11–12, 2014 Thanks for being with us in the beginning,​ and believing in HATCH! in association with