2014 ASIA-PACIFIC 
DIGITAL OVERVIEW 
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS 
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We Are Socia...
COUNTRIES DETAILED IN THIS REPORT 
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ASIA-PACIFIC REGIONAL OVERVIEW 
We Are Social wearesocial.sg • @wearesocialsg • 4
JAN GLOBAL DATA SNAPSHOT 
2014 
7,095,476,818 
TOTAL POPULATION 
2,640,432,161 
INTERNET USERS 
1,856,680,860 
52% 48% 
AC...
JAN SHARE OF GLOBAL USERS 
2014 
NORTH AMERICA 
5% 11% 
11% 5% 
CENTRAL AMERICA 
3% 4% 
3% 3% 
SOUTH AMERICA 
6% 10% 
7% 8...
ASIA-PACIFIC 
JAN 
2014 
3,882,702,949 
TOTAL POPULATION 
1,255,745,291 
INTERNET USERS 
969,583,240 
44% 56% 
RURAL 
ACTI...
JAN 
2014 APAC GLOBAL SHARE 
SHARE OF GLOBAL 
POPULATION 
SHARE OF GLOBAL 
INTERNET USERS 
SHARE OF GLOBAL 
SOCIAL MEDIA U...
JAN 
2014 
APAC: MOBILE CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
...
JAN 
2014 
APAC MOBILE INDICATORS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
SOUTH ASIA 
JAN 
2014 
1,630,919,286 
TOTAL POPULATION 
280,863,846 
INTERNET USERS 
112,696,000 
31% 69% 
RURAL 
7% 
17% ...
JAN 
2014 
SOUTH ASIA MOBILE INDICATORS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIO...
EAST ASIA 
JAN 
2014 
1,584,806,482 
TOTAL POPULATION 
756,093,363 
INTERNET USERS 
678,728,200 
44% 
RURAL 
56% 
48% 
43%...
JAN 
2014 
EAST ASIA MOBILE INDICATORS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTION...
SOUTHEAST ASIA 
630,551,581 
TOTAL POPULATION 
195,762,594 
INTERNET USERS 
161,996,000 
55% 
RURAL 
JAN 
2014 
45% 
31% 
...
JAN 
2014 
SOUTHEAST ASIA MOBILE INDICATORS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRI...
OCEANIA 
36,425,600 
TOTAL POPULATION 
23,025,488 
INTERNET USERS 
16,163,220 
29% 
RURAL 
JAN 
2014 
71% 
63% 
44% 
ACTIV...
JAN 
2014 
OCEANIA MOBILE INDICATORS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS ...
JAN INTERNET PENETRATION IN APAC 
2014 
MONGOLIA 
HONG TAIWAN 
KONG 
22%!73%!76%! 
73%! 
PAKISTAN 10%! 
NEW GUINEA 
F!I 33...
JAN INTERNET PENETRATION IN APAC 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 20 
• Sources: US Census Bureau, I...
JAN INTERNET USERS IN APAC 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
SRI LANKA 
PAKISTAN 
HONG TAIWAN 
KONG 
F!I 
37M!5...
JAN TIME SPENT ON THE INTERNET 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 22 
• Source: GlobalWebIndex 
6.2! 
...
JAN SOCIAL MEDIA PENETRATION IN APAC 
2014 
INDIA 
MONGOLIA 
CHINA 
SRI LANKA 
PAKISTAN 
HONG TAIWAN 
KONG 
F!I 
4%!61%!64...
JAN SOCIAL MEDIA PENETRATION IN APAC 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 24 
• Sources: US Census Burea...
JAN SOCIAL MEDIA USERS IN APAC (MAU) 
2014 
INDIA 
MONGOLIA 
CHINA 
SRI LANKA 
PAKISTAN 
HONG TAIWAN 
KONG 
PAPUA 
NEW GUI...
JAN TIME SPENT ON SOCIAL MEDIA 
2014 
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 
...
JAN MOBILE SUBSCRIPTION PENETRATION 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
HONG TAIWAN 
KONG 
BANGLADESH 
68%...
We Are Social wearesocial.sg • @wearesocialsg • 28 
JAN MOBILE SUBSCRIPTION PENETRATION 
2014 
• Sources: US Census Bureau...
JAN MOBILE SUBSCRIPTIONS IN APAC 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
HONG TAIWAN 
KONG 
BANGLADESH 
111M!1...
JAN MOBILE BROADBAND PENETRATION 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
HONG TAIWAN 
KONG 
BANGLADESH 
0.2%!7...
We Are Social wearesocial.sg • @wearesocialsg • 31 
GLOBAL 
AVERAGE 
JAN MOBILE BROADBAND PENETRATION 
2014 
• Sources: US...
JAN MOBILE BROADBAND SUBSCRIPTIONS 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
HONG TAIWAN 
KONG 
BANGLADESH 
327K...
JAN MOBILE SOCIAL PENETRATION (MAU) 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
HONG TAIWAN 
KONG 
BANGLADESH 
3%!...
JAN MOBILE SOCIAL PENETRATION (MAU) 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 34 
• Sources: US Census Bureau...
JAN ACTIVE MOBILE SOCIAL USERS (MAU) 
2014 
INDIA 
MONGOLIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
HONG TAIWAN 
KONG 
BANGLADESH 
5....
JAN SOCIAL MEDIA USERS BY DEVICE 
2014 
ACTIVE SOCIAL MEDIA USERS 
IN APAC ACCESSING SOCIAL 
MEDIA ON ANY DEVICE 
# Q # 
W...
JAN SOCIAL PENETRATION BY DEVICE 
2014 
ACTIVE SOCIAL MEDIA USERS 
ACCESSING SOCIAL MEDIA ON 
ANY DEVICE AS A PERCENTAGE 
...
INDIVIDUAL COUNTRY DATA 
We Are Social wearesocial.sg • @wearesocialsg • 38
AUSTRALIA 
We Are Social wearesocial.sg • @wearesocialsg • 39
AUSTRALIA: SNAPSHOT 
22,262,501 
TOTAL POPULATION 
18,129,727 
INTERNET USERS 
12,800,000 
89% 
81% 
57% 
ACTIVE FACEBOOK ...
JAN 
2014 AUSTRALIA: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A ...
JAN 
2014 AUSTRALIA: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME ...
JAN AUSTRALIA: SOCIAL MEDIA USE 
2014 
89% 
81% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 43 
• Sou...
JAN 
2014 
AUSTRALIA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MO...
JAN 
2014 
AUSTRALIA: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USER...
JAN 
2014 
AUSTRALIA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS...
BANGLADESH 
We Are Social wearesocial.sg • @wearesocialsg • 47
BANGLADESH: SNAPSHOT 
163,654,860 
TOTAL POPULATION 
36,500,000 
INTERNET USERS 
5,800,000 
28% 
4% 
ACTIVE FACEBOOK USERS...
JAN 
2014 
BANGLADESH: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
M...
JAN 
2014 
BANGLADESH: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS A...
BHUTAN 
We Are Social wearesocial.sg • @wearesocialsg • 51
BHUTAN: SNAPSHOT 
725,296 
TOTAL POPULATION 
182,338 
INTERNET USERS 
122,000 
36% 
25% 
17% 
ACTIVE FACEBOOK USERS FACEBO...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
BHUTAN: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A ...
BRUNEI DARUSSALAM 
We Are Social wearesocial.sg • @wearesocialsg • 55
BRUNEI: SNAPSHOT 
415,717 
TOTAL POPULATION 
246,388 
INTERNET USERS 
260,000 
76% 
59% 
63% 
ACTIVE FACEBOOK USERS FACEBO...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
BRUNEI: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A ...
CAMBODIA 
We Are Social wearesocial.sg • @wearesocialsg • 59
CAMBODIA: SNAPSHOT 
15,205,539 
TOTAL POPULATION 
738,641 
INTERNET USERS 
1,200,000 
20% 
5% 
8% 
ACTIVE FACEBOOK USERS F...
JAN 
2014 
CAMBODIA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOB...
JAN 
2014 
CAMBODIA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
CHINA 
We Are Social wearesocial.sg • @wearesocialsg • 63
CHINA: DATA SNAPSHOT 
JAN 
2014 
1,349,585,838 
TOTAL POPULATION 
590,560,000 
INTERNET USERS 
623,300,000 
51% 
44% 
46% ...
JAN 
2014 CHINA: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESK...
JAN 
2014 CHINA: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCI...
JAN CHINA: SOCIAL MEDIA USE 
2014 
98% 
83% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 67 
• Source:...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
CHINA: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
S...
JAN 
2014 
CHINA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
...
F!I 
We Are Social wearesocial.sg • @wearesocialsg • 71
F!I: SNAPSHOT 
896,758 
TOTAL POPULATION 
300,326 
INTERNET USERS 
260,000 
52% 
33% 
29% 
ACTIVE FACEBOOK USERS FACEBOOK ...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
F!I: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
PE...
HONG KONG 
We Are Social wearesocial.sg • @wearesocialsg • 75
HONG KONG: SNAPSHOT 
7,182,724 
TOTAL POPULATION 
5,207,762 
INTERNET USERS 
4,400,000 
100% 
73% 
61% 
ACTIVE FACEBOOK US...
JAN 
2014 HONG KONG: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A ...
JAN 
2014 HONG KONG: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME ...
JAN HONG KONG: SOCIAL MEDIA USE 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 79 
• Source: GlobalWebIndex. Figur...
JAN 
2014 
HONG KONG: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MO...
JAN 
2014 
HONG KONG: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USER...
JAN 
2014 
HONG KONG: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS...
INDIA 
We Are Social wearesocial.sg • @wearesocialsg • 83
INDIA: SNAPSHOT 
JAN 
2014 
1,220,800,359 
TOTAL POPULATION 
213,000,000 
INTERNET USERS 
90,000,000 
31% 
17% 
7% 
ACTIVE...
JAN 
2014 INDIA: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESK...
JAN 
2014 INDIA: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCI...
JAN INDIA: SOCIAL MEDIA USE 
2014 
97% 
94% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 87 
• Source:...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
INDIA: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
S...
JAN 
2014 
INDIA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
...
INDONESIA 
We Are Social wearesocial.sg • @wearesocialsg • 91
INDONESIA: SNAPSHOT 
251,160,124 
TOTAL POPULATION 
72,700,000 
INTERNET USERS 
62,000,000 
51% 
25% 
ACTIVE FACEBOOK USER...
JAN 
2014 INDONESIA: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A ...
JAN 
2014 INDONESIA: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME ...
JAN INDONESIA: SOCIAL MEDIA USE 
2014 
98% 
93% 
80% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 95 
...
JAN 
2014 
INDONESIA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MO...
JAN 
2014 
INDONESIA: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USER...
JAN 
2014 
INDONESIA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS...
JAPAN 
We Are Social wearesocial.sg • @wearesocialsg • 99
JAPAN: SNAPSHOT 
127,253,075 
TOTAL POPULATION 
100,684,474 
INTERNET USERS 
22,000,000 
91% 
79% 
17% 
ACTIVE FACEBOOK US...
JAN 
2014 JAPAN: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESK...
JAN 
2014 JAPAN: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCI...
JAN JAPAN: SOCIAL MEDIA USE 
2014 
66% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 103 
• Source: Glo...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
JAPAN: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
S...
JAN 
2014 
JAPAN: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
...
LAOS 
We Are Social wearesocial.sg • @wearesocialsg • 107
LAOS: SNAPSHOT 
6,695,166 
TOTAL POPULATION 
707,871 
INTERNET USERS 
420,000 
34% 
11% 
6% 
ACTIVE FACEBOOK USERS FACEBOO...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
LAOS: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
P...
MACAU 
We Are Social wearesocial.sg • @wearesocialsg • 111
MACAU: SNAPSHOT 
583,003 
TOTAL POPULATION 
371,512 
INTERNET USERS 
300,000 
100% 
34% 
51% 
ACTIVE FACEBOOK USERS FACEBO...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
MACAU: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
...
MALAYSIA 
We Are Social wearesocial.sg • @wearesocialsg • 115
MALAYSIA: SNAPSHOT 
29,628,392 
TOTAL POPULATION 
19,200,408 
INTERNET USERS 
15,600,000 
73% 
65% 
53% 
ACTIVE FACEBOOK U...
JAN 
2014 MALAYSIA: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A D...
JAN 
2014 MALAYSIA: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME S...
JAN MALAYSIA: SOCIAL MEDIA USE 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 119 
• Source: GlobalWebIndex . Figu...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
MALAYSIA: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS...
JAN 
2014 
MALAYSIA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
MALDIVES 
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MALDIVES: SNAPSHOT 
393,988 
TOTAL POPULATION 
153,560 
INTERNET USERS 
174,000 
41% 
39% 
44% 
ACTIVE FACEBOOK USERS FACE...
JAN 
2014 
MALDIVES: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOB...
JAN 
2014 
MALDIVES: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
MONGOLIA 
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MONGOLIA: SNAPSHOT 
3,226,516 
TOTAL POPULATION 
521,520 
INTERNET USERS 
720,000 
69% 
22% 
16% 
ACTIVE FACEBOOK USERS FA...
JAN 
2014 
MONGOLIA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOB...
JAN 
2014 
MONGOLIA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
MYANMAR 
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MYANMAR: SNAPSHOT 
55,167,330 
TOTAL POPULATION 
583,564 
INTERNET USERS 
1,240,000 
33% 67% 
1% 
2% 
ACTIVE FACEBOOK USER...
JAN 
2014 
MYANMAR: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBI...
JAN 
2014 
MYANMAR: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A...
NEPAL 
We Are Social wearesocial.sg • @wearesocialsg • 135
NEPAL: SNAPSHOT 
30,430,267 
TOTAL POPULATION 
7,300,000 
INTERNET USERS 
3,200,000 
31% 
11% 
ACTIVE FACEBOOK USERS FACEB...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
NEPAL: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A 
...
NEW ZEALAND 
We Are Social wearesocial.sg • @wearesocialsg • 139
NEW ZEALAND: SNAPSHOT 
4,365,113 
TOTAL POPULATION 
3,873,982 
INTERNET USERS 
2,400,000 
86% 
55% 
ACTIVE FACEBOOK USERS ...
JAN 
2014 
NEW ZEALAND: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
...
JAN 
2014 
NEW ZEALAND: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE US...
JAN 
2014 
NEW ZEALAND: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS ...
NORTH KOREA 
We Are Social wearesocial.sg • @wearesocialsg • 144
NORTH KOREA: SNAPSHOT 
24,720,407 
TOTAL POPULATION 
[N/A] 
INTERNET USERS 
8,200 
60% 
[N/A] 
0.03% 
ACTIVE FACEBOOK USER...
JAN 
2014 
NORTH KOREA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
...
JAN 
2014 
NORTH KOREA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS ...
PAKISTAN 
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PAKISTAN: SNAPSHOT 
193,238,868 
TOTAL POPULATION 
19,800,000 
INTERNET USERS 
11,400,000 
36% 
10% 
6% 
ACTIVE FACEBOOK U...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
PAKISTAN: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
PAPUA NEW GUINEA 
We Are Social wearesocial.sg • @wearesocialsg • 152
PAPUA NEW GUINEA: SNAPSHOT 
6,341,902 
TOTAL POPULATION 
145,256 
INTERNET USERS 
260,000 
13% 
2% 
4% 
ACTIVE FACEBOOK US...
JAN 
2014 
PAPUA NEW GUINEA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TO...
JAN 
2014 
PAPUA NEW GUINEA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPT...
PHILIPPINES 
We Are Social wearesocial.sg • @wearesocialsg • 156
PHILIPPINES: SNAPSHOT 
105,720,644 
TOTAL POPULATION 
37,602,976 
INTERNET USERS 
34,000,000 
49% 
36% 
32% 
ACTIVE FACEBO...
JAN 
2014 PHILIPPINES: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
...
JAN 
2014 PHILIPPINES: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIM...
JAN PHILIPPINES: SOCIAL MEDIA USE 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 160 
• Source: GlobalWebIndex . F...
JAN 
2014 
PHILIPPINES: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
...
JAN 
2014 
PHILIPPINES: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE US...
JAN 
2014 
PHILIPPINES: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS ...
SINGAPORE 
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SINGAPORE: SNAPSHOT 
5,460,302 
TOTAL POPULATION 
3,971,318 
INTERNET USERS 
3,200,000 
100% 
73% 
59% 
ACTIVE FACEBOOK US...
JAN 
2014 SINGAPORE: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A ...
JAN 
2014 SINGAPORE: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME ...
JAN SINGAPORE: SOCIAL MEDIA USE 
2014 
96% 
92% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 168 
• So...
JAN 
2014 
SINGAPORE: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MO...
JAN 
2014 
SINGAPORE: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USER...
JAN 
2014 
SINGAPORE: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS...
SOUTH KOREA 
We Are Social wearesocial.sg • @wearesocialsg • 172
SOUTH KOREA: SNAPSHOT 
48,955,203 
TOTAL POPULATION 
41,091,681 
INTERNET USERS 
13,000,000 
83% 
84% 
27% 
ACTIVE FACEBOO...
JAN 
2014 SOUTH KOREA: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
...
JAN 
2014 SOUTH KOREA: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIM...
JAN SOUTH KOREA: SOCIAL MEDIA USE 
2014 
84% 
75% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 176 
• ...
JAN 
2014 
SOUTH KOREA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
...
JAN 
2014 
SOUTH KOREA: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE US...
JAN 
2014 
SOUTH KOREA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS ...
SRI LANKA 
We Are Social wearesocial.sg • @wearesocialsg • 180
SRI LANKA: SNAPSHOT 
21,675,648 
TOTAL POPULATION 
3,927,948 
INTERNET USERS 
2,000,000 
15% 
18% 
9% 
ACTIVE FACEBOOK USE...
JAN 
2014 
SRI LANKA: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MO...
JAN 
2014 
SRI LANKA: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS...
TAIWAN 
We Are Social wearesocial.sg • @wearesocialsg • 184
TAIWAN: SNAPSHOT 
23,299,716 
TOTAL POPULATION 
17,656,414 
INTERNET USERS 
15,000,000 
78% 
76% 
64% 
ACTIVE FACEBOOK USE...
JAN 
2014 TAIWAN: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DES...
JAN 
2014 TAIWAN: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOC...
JAN TAIWAN: SOCIAL MEDIA USE 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 188 
• Source: GlobalWebIndex . Figure...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
TAIWAN: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
...
JAN 
2014 
TAIWAN: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A ...
THAILAND 
We Are Social wearesocial.sg • @wearesocialsg • 192
THAILAND: SNAPSHOT 
67,448,120 
TOTAL POPULATION 
23,860,000 
INTERNET USERS 
24,000,000 
34% 
35% 
36% 
ACTIVE FACEBOOK U...
JAN 
2014 THAILAND: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A D...
JAN 
2014 THAILAND: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME S...
JAN THAILAND: SOCIAL MEDIA USE 
2014 
97% 
96% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 196 
• Sou...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
THAILAND: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS...
JAN 
2014 
THAILAND: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS ...
TIMOR-LESTE 
We Are Social wearesocial.sg • @wearesocialsg • 200
TIMOR-LESTE: SNAPSHOT 
1,172,390 
TOTAL POPULATION 
10,461 
INTERNET USERS 
76,000 
28% 
1% 
6% 
ACTIVE FACEBOOK USERS FAC...
JAN 
2014 
TIMOR-LESTE: CONTRACT TYPE 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
...
JAN 
2014 
TIMOR-LESTE: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS ...
VIETNAM 
We Are Social wearesocial.sg • @wearesocialsg • 204
VIETNAM: SNAPSHOT 
92,477,857 
TOTAL POPULATION 
36,140,967 
INTERNET USERS 
20,000,000 
31% 
39% 
22% 
ACTIVE FACEBOOK US...
JAN 
2014 VIETNAM: INTERNET INDICATORS 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DE...
JAN 
2014 VIETNAM: SOCIAL INDICATORS 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SO...
JAN VIETNAM: SOCIAL MEDIA USE 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 208 
• Source: GlobalWebIndex . Figur...
JAN 
2014 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT ARE PRE-PAID 
PERCENTAGE OF TOTAL 
MOBILE SUBSCRIPTIONS 
THAT A...
JAN 
2014 
VIETNAM: SMARTPHONE USAGE 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS ...
JAN 
2014 
VIETNAM: MOBILE STATS 
NUMBER OF 
ACTIVE MOBILE 
BROADBAND 
SUBSCRIPTIONS 
MOBILE BROADBAND 
SUBSCRIPTIONS AS A...
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Latest available data from the United States Census Bureau (mid-2013 da...
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[We Are Social] Asia Pacific Digital Overview 2014

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Detailed look at the online landscape around the Asia-Pacific region from We Are Social.
Source: http://wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Published in: Data & Analytics

[We Are Social] Asia Pacific Digital Overview 2014

  1. 1. 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS awree social We Are Social wearesocial.sg • @wearesocialsg • 1
  2. 2. COUNTRIES DETAILED IN THIS REPORT 22! 01! 30! 03! 02! 07! 08! 18! 09! 16! 04! 12! 05! 06! 13! 10! 11! 17! 19! 28! 14! 21! 15! 20! 27! 23! 25! 29! 24! 26! 01 AUSTRALIA 07 F!I 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 2
  3. 3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  4. 4. ASIA-PACIFIC REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
  5. 5. JAN GLOBAL DATA SNAPSHOT 2014 7,095,476,818 TOTAL POPULATION 2,640,432,161 INTERNET USERS 1,856,680,860 52% 48% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5 RURAL 37% 26% 93%
  6. 6. JAN SHARE OF GLOBAL USERS 2014 NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% WESTERN EUROPE 6% 10% 12% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% INTERNET USERS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6 CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10%
  7. 7. ASIA-PACIFIC JAN 2014 3,882,702,949 TOTAL POPULATION 1,255,745,291 INTERNET USERS 969,583,240 44% 56% RURAL ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 3,347,580,701 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 7 32% 25% 86%
  8. 8. JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 52.2% 47.6% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8
  9. 9. JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 9 • Source: GSMA Intelligence 3G 82% 18% 21%
  10. 10. JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 645M 16.6% 943M 24.3% We Are Social wearesocial.sg • @wearesocialsg • 10 • Sources: US Census Bureau, ITU, Facebook Tencent, Facebook, ITU
  11. 11. SOUTH ASIA JAN 2014 1,630,919,286 TOTAL POPULATION 280,863,846 INTERNET USERS 112,696,000 31% 69% RURAL 7% 17% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 11 • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
  12. 12. JAN 2014 SOUTH ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 61.8M 3.8% 89.1M 5.5% We Are Social wearesocial.sg • @wearesocialsg • 12 • Sources: US Census Bureau, ITU, Facebook
  13. 13. EAST ASIA JAN 2014 1,584,806,482 TOTAL POPULATION 756,093,363 INTERNET USERS 678,728,200 44% RURAL 56% 48% 43% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 92% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 13 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
  14. 14. JAN 2014 EAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 444.8M 28.1% 707.4M 44.6% We Are Social wearesocial.sg • @wearesocialsg • 14 • Sources: US Census Bureau, ITU, Facebook
  15. 15. SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 195,762,594 INTERNET USERS 161,996,000 55% RURAL JAN 2014 45% 31% 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 109% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 15 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  16. 16. JAN 2014 SOUTHEAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 113.6M 18.0% 133.7M 21.2% We Are Social wearesocial.sg • @wearesocialsg • 16 • Sources: US Census Bureau, ITU, Facebook
  17. 17. OCEANIA 36,425,600 TOTAL POPULATION 23,025,488 INTERNET USERS 16,163,220 29% RURAL JAN 2014 71% 63% 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 94% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 17 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  18. 18. JAN 2014 OCEANIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 24.4M 71.2% 13.1M 38.7% We Are Social wearesocial.sg • @wearesocialsg • 18 • Sources: US Census Bureau, ITU, Facebook
  19. 19. JAN INTERNET PENETRATION IN APAC 2014 MONGOLIA HONG TAIWAN KONG 22%!73%!76%! 73%! PAKISTAN 10%! NEW GUINEA F!I 33%! 2%! PAPUA We Are Social wearesocial.sg • @wearesocialsg • 19 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI 84%!79%! 44%! 29%! 17%! INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA 39%! MALDIVES 18%! SRI LANKA 39%! 35%! 36%! 65%! 16%! PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC AVERAGE 32%! 1%! TIMOR-LESTE AUSTRALIA 81%! NEW ZEALAND 89%!
  20. 20. JAN INTERNET PENETRATION IN APAC 2014 We Are Social wearesocial.sg • @wearesocialsg • 20 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI GLOBAL AVERAGE 89%! 84%! 81%! 79%! 76%! 73%! 73%! 65%! 64%! 59%! 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! 5%! 2%! 1%! 1%! 0%! NEW ZEALAND SOUTH KOREA AUSTRALIA JAPAN TAIWAN SINGAPORE HONG KONG MALAYSIA MACAU BRUNEI CHINA VIETNAM MALDIVES PHILIPPINES THAILAND FIJI APAC AVERAGE INDONESIA BHUTAN NEPAL BANGLADESH SRI LANKA INDIA MONGOLIA LAOS PAKISTAN CAMBODIA PAPUA NEW GUINEA MYANMAR TIMOR-LESTE NORTH KOREA
  21. 21. JAN INTERNET USERS IN APAC 2014 INDIA MONGOLIA CHINA SOUTH KOREA SRI LANKA PAKISTAN HONG TAIWAN KONG F!I 37M!5.2M!18M! 300K! We Are Social wearesocial.sg • @wearesocialsg • 21 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 4.0M! 41M!101M! 591M! 73M! 213M! 154K! 3.9M! 20M! 36M! 24M! 38M! 19M! 522K! 1.22B! 10K! 18M! 3.9M! 145K! PAPUA NEW GUINEA
  22. 22. JAN TIME SPENT ON THE INTERNET 2014 We Are Social wearesocial.sg • @wearesocialsg • 22 • Source: GlobalWebIndex 6.2! 5.6! 5.5! 5.3! 5.1! 4.9! 4.7! 4.6! 4.5! 4.5! 3.5! 3.5! 3.5! 2.8! 3.1! 2.5! 2.0! 3.1! 2.6! 2.3! 1.7! 1.9! 1.7! 2.1! 1.0! 1.6! PHILIPPINES MALAYSIA INDONESIA SINGAPORE THAILAND INDIA TAIWAN VIETNAM CHINA AUSTRALIA HONG KONG JAPAN SOUTH KOREA AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
  23. 23. JAN SOCIAL MEDIA PENETRATION IN APAC 2014 INDIA MONGOLIA CHINA SRI LANKA PAKISTAN HONG TAIWAN KONG F!I 4%!61%!64%! 29%! We Are Social wearesocial.sg • @wearesocialsg • 23 • Sources: US Census Bureau, CNNIC, Tencent, Facebook SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 59%! 27%!17%! 46%! 25%! 7%! 44%! 9%! 6%! 22%! 36%! 32%! 53%! 22%! 25%! 6%! 57%! 57%! 4%! PAPUA NEW GUINEA
  24. 24. JAN SOCIAL MEDIA PENETRATION IN APAC 2014 We Are Social wearesocial.sg • @wearesocialsg • 24 • Sources: US Census Bureau, CNNIC, Tencent, Facebook GLOBAL AVERAGE 64%! 63%! 61%! 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! 11%! 9%! 8%! 7%! 6%! 6%! 6%! 4%! 4%! 2%! 0%! TAIWAN BRUNEI HONG KONG SINGAPORE AUSTRALIA NEW ZEALAND MALAYSIA MACAU CHINA MALDIVES THAILAND PHILIPPINES FIJI SOUTH KOREA APAC AVERAGE INDONESIA MONGOLIA VIETNAM JAPAN BHUTAN NEPAL SRI LANKA CAMBODIA INDIA TIMOR-LESTE LAOS PAKISTAN PAPUA NEW GUINEA BANGLADESH MYANMAR NORTH KOREA
  25. 25. JAN SOCIAL MEDIA USERS IN APAC (MAU) 2014 INDIA MONGOLIA CHINA SRI LANKA PAKISTAN HONG TAIWAN KONG PAPUA NEW GUINEA F!I 5.8M!4.4M!15M! 260K! We Are Social wearesocial.sg • @wearesocialsg • 25 • Sources: US Census Bureau, CNNIC, Tencent, Facebook SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 3.2M! 13M!22M! 623M! 62M! 90M! 174K! 2.0M! 11M! 20M! 24M! 34M! 16M! 720K! 969M! 76K! 13M! 2.4M! 260K!
  26. 26. JAN TIME SPENT ON SOCIAL MEDIA 2014 AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS We Are Social wearesocial.sg • @wearesocialsg • 26 • Sources: US Census Bureau, CNNIC, Tencent, Facebook 4.0! 3.7! 3.3! 2.9! 2.4! 2.4! 2.4! 2.2! 2.1! 2.0! 1.5! 1.0! 0.8! PHILIPPINES THAILAND MALAYSIA INDONESIA INDIA TAIWAN VIETNAM SINGAPORE AUSTRALIA HONG KONG CHINA SOUTH KOREA JAPAN
  27. 27. JAN MOBILE SUBSCRIPTION PENETRATION 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 68%!228%!126%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES F!I 96%! We Are Social wearesocial.sg • @wearesocialsg • 27 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 148%! 110%!109%! 89%! 112%! 73%! 142%! 94%! 67%! 145%! 125%! 101%! 139%! 105%! 86%! 53%! 110%! 113%! 42%! PAPUA NEW GUINEA
  28. 28. We Are Social wearesocial.sg • @wearesocialsg • 28 JAN MOBILE SUBSCRIPTION PENETRATION 2014 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. GLOBAL AVERAGE 277%! 228%! 148%! 145%! 142%! 139%! 126%! 126%! 125%! 113%! 113%! 112%! 110%! 110%! 109%! 105%! 101%! 97%! 96%! 94%! 89%! 86%! 77%! 73%! 68%! 67%! 60%! 53%! 42%! 10%! 7%! MACAU HONG KONG SINGAPORE VIETNAM MALDIVES MALAYSIA TAIWAN CAMBODIA THAILAND BRUNEI NEW ZEALAND INDONESIA AUSTRALIA SOUTH KOREA JAPAN MONGOLIA PHILIPPINES LAOS FIJI SRI LANKA CHINA APAC AVERAGE BHUTAN INDIA BANGLADESH PAKISTAN NEPAL TIMOR-LESTE PAPUA NEW GUINEA MYANMAR NORTH KOREA
  29. 29. JAN MOBILE SUBSCRIPTIONS IN APAC 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 111M!16M!29M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 859K! We Are Social wearesocial.sg • @wearesocialsg • 29 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 8.1M! 54M!138M! 1.2B! 282M! 894M! 561K! 20M! 130M! 134M! 84M! 107M! 41M! 3.4M! 3.3B! 621K! 24M! 4.9M! 2.7M!
  30. 30. JAN MOBILE BROADBAND PENETRATION 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 0.2%!74%!46%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 11%! We Are Social wearesocial.sg • @wearesocialsg • 30 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 123%! 106%!113%! 17%! 32%! 5%! 22%! 4%! 0.3%! 19%! 0.1%! 4%! 14%! 27%! 17%! NA! 96%! 65%! NA!
  31. 31. We Are Social wearesocial.sg • @wearesocialsg • 31 GLOBAL AVERAGE JAN MOBILE BROADBAND PENETRATION 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 123%! 113%! 106%! 96%! 74%! 65%! 46%! 32%! 27%! 22%! 19%! 17%! 17%! 14%! 11%! 8%! 7%! 5%! 4%! 4%! 3%! 1%! 0.3%! 0.2%! 0.1%! N/A! N/A! N/A! N/A! N/A! N/A! SINGAPORE JAPAN SOUTH KOREA AUSTRALIA HONG KONG NEW ZEALAND TAIWAN INDONESIA MONGOLIA MALDIVES VIETNAM CHINA WEIGHTED MALAYSIA FIJI BRUNEI CAMBODIA INDIA SRI LANKA PHILIPPINES BHUTAN LAOS PAKISTAN BANGLADESH THAILAND MYANMAR MACAU NEPAL NORTH KOREA PAPUA NEW GUINEA TIMOR-LESTE
  32. 32. JAN MOBILE BROADBAND SUBSCRIPTIONS 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 327K!5.3M!11M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 97K! We Are Social wearesocial.sg • @wearesocialsg • 32 • Sources: International Telecoms Union. Figures represent active subscriptions. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 6.7M! 52M!144M! 232M! 80M! 60M! 85K! 954K! 580K! 18M! 953K! 4M! 4.0M! 861K! 645M! NA! 21M! 2.8M! NA!
  33. 33. JAN MOBILE SOCIAL PENETRATION (MAU) 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 3%!53%!52%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 22%! We Are Social wearesocial.sg • @wearesocialsg • 33 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 51%! 23%!15%! 49%! 21%! 6%! 34%! 7%! 4%! 18%! 33%! 4%! 44%! 17%! 24%! 7%! 49%! 44%! 4%!
  34. 34. JAN MOBILE SOCIAL PENETRATION (MAU) 2014 We Are Social wearesocial.sg • @wearesocialsg • 34 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 34%! 33%! 24%! 23%! 23%! 22%! 21%! 18%! 17%! 15%! 13%! 9%! 7%! 7%! 6%! 6%! 5%! 4%! 4%! 3%! 2%! 0%! BRUNEI HONG KONG TAIWAN SINGAPORE CHINA AUSTRALIA MACAU MALAYSIA NEW ZEALAND MALDIVES THAILAND APAC AVERAGE SOUTH KOREA PHILIPPINES FIJI INDONESIA VIETNAM MONGOLIA JAPAN BHUTAN NEPAL CAMBODIA SRI LANKA TIMOR-LESTE INDIA LAOS PAKISTAN PAPUA NEW GUINEA BANGLADESH MYANMAR NORTH KOREA
  35. 35. JAN ACTIVE MOBILE SOCIAL USERS (MAU) 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 5.0M!3.8M!12M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 198K! We Are Social wearesocial.sg • @wearesocialsg • 35 • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 2.8M! 11M!19M! 660M! 52M! 72M! 134K! 1.4M! 7.6M! 17M! 22M! 24M! 13M! 540K! 943M! 76K! 11M! 1.9M! 240K!
  36. 36. JAN SOCIAL MEDIA USERS BY DEVICE 2014 ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE # Q # We Are Social wearesocial.sg • @wearesocialsg • 36 • Sources: Facebook, Tencent ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 969,140,200 943,266,600
  37. 37. JAN SOCIAL PENETRATION BY DEVICE 2014 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q Q 25.0% 24.3% We Are Social wearesocial.sg • @wearesocialsg • 37 • Sources: US Census Bureau, Facebook, Tencent ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS 97.3%
  38. 38. INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 38
  39. 39. AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 39
  40. 40. AUSTRALIA: SNAPSHOT 22,262,501 TOTAL POPULATION 18,129,727 INTERNET USERS 12,800,000 89% 81% 57% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 24,400,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 11%! RURAL 110% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 40 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  41. 41. JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social wearesocial.sg • @wearesocialsg • 41 • Sources: US Census Bureau, GlobalWebIndex
  42. 42. JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 42
  43. 43. JAN AUSTRALIA: SOCIAL MEDIA USE 2014 89% 81% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 43 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  44. 44. JAN 2014 AUSTRALIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 44 • Source: GSMA Intelligence 3G 47% 53% 74%
  45. 45. JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social wearesocial.sg • @wearesocialsg • 45 • Source: Google’s “Our Mobile Planet” Report
  46. 46. JAN 2014 AUSTRALIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 21.4M 96% 10.8M 49% We Are Social wearesocial.sg • @wearesocialsg • 46 • Sources: US Census Bureau, ITU, Facebook
  47. 47. BANGLADESH We Are Social wearesocial.sg • @wearesocialsg • 47
  48. 48. BANGLADESH: SNAPSHOT 163,654,860 TOTAL POPULATION 36,500,000 INTERNET USERS 5,800,000 28% 4% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 110,675,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% RURAL 68% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 48 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 22%
  49. 49. JAN 2014 BANGLADESH: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 49 • Source: GSMA Intelligence 3G 97% 3% 1%
  50. 50. JAN 2014 BANGLADESH: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 327K 0.2% 5.0M 3.1% We Are Social wearesocial.sg • @wearesocialsg • 50 • Sources: US Census Bureau, ITU, Facebook
  51. 51. BHUTAN We Are Social wearesocial.sg • @wearesocialsg • 51
  52. 52. BHUTAN: SNAPSHOT 725,296 TOTAL POPULATION 182,338 INTERNET USERS 122,000 36% 25% 17% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 560,890 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 64% RURAL 77% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 52 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  53. 53. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 53 • Source: GSMA Intelligence 3G BHUTAN: CONTRACT TYPE 97% 3% 3%
  54. 54. JAN 2014 BHUTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 18K 2.5% 94K 13% We Are Social wearesocial.sg • @wearesocialsg • 54 • Sources: US Census Bureau, ITU, Facebook
  55. 55. BRUNEI DARUSSALAM We Are Social wearesocial.sg • @wearesocialsg • 55
  56. 56. BRUNEI: SNAPSHOT 415,717 TOTAL POPULATION 246,388 INTERNET USERS 260,000 76% 59% 63% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 469,740 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 24% RURAL 113% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 56 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  57. 57. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 57 • Source: GSMA Intelligence 3G BRUNEI: CONTRACT TYPE 83% 17% 42%
  58. 58. JAN 2014 BRUNEI: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 32K 7.6% 240K 58% We Are Social wearesocial.sg • @wearesocialsg • 58 • Sources: US Census Bureau, ITU, Facebook
  59. 59. CAMBODIA We Are Social wearesocial.sg • @wearesocialsg • 59
  60. 60. CAMBODIA: SNAPSHOT 15,205,539 TOTAL POPULATION 738,641 INTERNET USERS 1,200,000 20% 5% 8% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 19,105,115 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 80% RURAL 126% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 60 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  61. 61. JAN 2014 CAMBODIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 61 • Source: GSMA Intelligence 3G 95% 5% 11%
  62. 62. JAN 2014 CAMBODIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 1.0M 6.9% 1.1M 7.0% We Are Social wearesocial.sg • @wearesocialsg • 62 • Sources: US Census Bureau, ITU, Facebook
  63. 63. CHINA We Are Social wearesocial.sg • @wearesocialsg • 63
  64. 64. CHINA: DATA SNAPSHOT JAN 2014 1,349,585,838 TOTAL POPULATION 590,560,000 INTERNET USERS 623,300,000 51% 44% 46% ACTIVE QZONE USERS QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 49% RURAL 89% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 64 • Sources: US Census Bureau, CNNIC, Tencent, ITU
  65. 65. JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social wearesocial.sg • @wearesocialsg • 65 • Sources: US Census Bureau, GlobalWebIndex
  66. 66. JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 66
  67. 67. JAN CHINA: SOCIAL MEDIA USE 2014 98% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 67 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 76% 75% 74% 56% 87% 62% 53% 51% 35% 30% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO YOUKU RENREN
  68. 68. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 68 • Source: GSMA Intelligence 3G CHINA: CONTRACT TYPE 80% 20% 21%
  69. 69. JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social wearesocial.sg • @wearesocialsg • 69 • Source: Google’s “Our Mobile Planet” Report
  70. 70. JAN 2014 CHINA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 232M 17% 660M 49% We Are Social wearesocial.sg • @wearesocialsg • 70 • Sources: US Census Bureau, ITU, Facebook Tencent. ‘Active social media users’ is for QQ platform.
  71. 71. F!I We Are Social wearesocial.sg • @wearesocialsg • 71
  72. 72. F!I: SNAPSHOT 896,758 TOTAL POPULATION 300,326 INTERNET USERS 260,000 52% 33% 29% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 858,809 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 48% RURAL 96% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 72 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  73. 73. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 73 • Source: GSMA Intelligence 3G F!I: CONTRACT TYPE 95% 5% 8%
  74. 74. JAN 2014 F!I: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 97K 11% 198K 22% We Are Social wearesocial.sg • @wearesocialsg • 74 • Sources: US Census Bureau, ITU, Facebook
  75. 75. HONG KONG We Are Social wearesocial.sg • @wearesocialsg • 75
  76. 76. HONG KONG: SNAPSHOT 7,182,724 TOTAL POPULATION 5,207,762 INTERNET USERS 4,400,000 100% 73% 61% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 16,403,076 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 228% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 76 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  77. 77. JAN 2014 HONG KONG: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 32M 67% 2H 08M We Are Social wearesocial.sg • @wearesocialsg • 77 • Sources: US Census Bureau, GlobalWebIndex
  78. 78. JAN 2014 HONG KONG: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 2H 01M 45% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 78
  79. 79. JAN HONG KONG: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 79 • Source: GlobalWebIndex. Figures represent percentage of internet users. 96% 91% 58% 32% 29% 22% 64% 53% 15% 10% 10% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ INSTAGRAM SINA WEIBO TWITTER
  80. 80. JAN 2014 HONG KONG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 80 • Source: GSMA Intelligence 3G 49% 51% 57%
  81. 81. JAN 2014 HONG KONG: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 89% 43% We Are Social wearesocial.sg • @wearesocialsg • 81 • Source: Google’s “Our Mobile Planet” Report
  82. 82. JAN 2014 HONG KONG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 5.3M 74% 3.8M 53% We Are Social wearesocial.sg • @wearesocialsg • 82 • Sources: US Census Bureau, ITU, Facebook
  83. 83. INDIA We Are Social wearesocial.sg • @wearesocialsg • 83
  84. 84. INDIA: SNAPSHOT JAN 2014 1,220,800,359 TOTAL POPULATION 213,000,000 INTERNET USERS 90,000,000 31% 17% 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 73% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 84 • Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
  85. 85. JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social wearesocial.sg • @wearesocialsg • 85 • Sources: US Census Bureau, GlobalWebIndex
  86. 86. JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 86
  87. 87. JAN INDIA: SOCIAL MEDIA USE 2014 97% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 87 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  88. 88. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 88 • Source: GSMA Intelligence 3G INDIA: CONTRACT TYPE 95% 5% 6%
  89. 89. JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social wearesocial.sg • @wearesocialsg • 89 • Source: Google’s “Our Mobile Planet” Report
  90. 90. JAN 2014 INDIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 59.8M 4.9% 72M 5.9% We Are Social wearesocial.sg • @wearesocialsg • 90 • Sources: US Census Bureau, ITU, Facebook
  91. 91. INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 91
  92. 92. INDONESIA: SNAPSHOT 251,160,124 TOTAL POPULATION 72,700,000 INTERNET USERS 62,000,000 51% 25% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 281,963,665 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 49% RURAL 112% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 92 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29%
  93. 93. JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social wearesocial.sg • @wearesocialsg • 93 • Sources: US Census Bureau, GlobalWebIndex
  94. 94. JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 94
  95. 95. JAN INDONESIA: SOCIAL MEDIA USE 2014 98% 93% 80% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 95 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  96. 96. JAN 2014 INDONESIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 96 • Source: GSMA Intelligence 3G 99% 1% 22%
  97. 97. JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social wearesocial.sg • @wearesocialsg • 97 • Source: Google’s “Our Mobile Planet” Report
  98. 98. JAN 2014 INDONESIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 80.1M 32% 52M 21% We Are Social wearesocial.sg • @wearesocialsg • 98 • Sources: US Census Bureau, ITU, Facebook
  99. 99. JAPAN We Are Social wearesocial.sg • @wearesocialsg • 99
  100. 100. JAPAN: SNAPSHOT 127,253,075 TOTAL POPULATION 100,684,474 INTERNET USERS 22,000,000 91% 79% 17% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 138,362,823 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 9%! RURAL 109% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 100 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  101. 101. JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social wearesocial.sg • @wearesocialsg • 101 • Sources: US Census Bureau, GlobalWebIndex
  102. 102. JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 102
  103. 103. JAN JAPAN: SOCIAL MEDIA USE 2014 66% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 103 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
  104. 104. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 104 • Source: GSMA Intelligence 3G JAPAN: CONTRACT TYPE 1% 99% 86%
  105. 105. JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social wearesocial.sg • @wearesocialsg • 105 • Source: Google’s “Our Mobile Planet” Report
  106. 106. JAN 2014 JAPAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 144M 113% 19.2M 15% We Are Social wearesocial.sg • @wearesocialsg • 106 • Sources: US Census Bureau, ITU, Facebook
  107. 107. LAOS We Are Social wearesocial.sg • @wearesocialsg • 107
  108. 108. LAOS: SNAPSHOT 6,695,166 TOTAL POPULATION 707,871 INTERNET USERS 420,000 34% 11% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 6,492,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 66% RURAL 97% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 108 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  109. 109. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 109 • Source: GSMA Intelligence 3G LAOS: CONTRACT TYPE 98% 2% 11%
  110. 110. JAN 2014 LAOS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 54K 0.8% 360K 5.4% We Are Social wearesocial.sg • @wearesocialsg • 110 • Sources: US Census Bureau, ITU, Facebook
  111. 111. MACAU We Are Social wearesocial.sg • @wearesocialsg • 111
  112. 112. MACAU: SNAPSHOT 583,003 TOTAL POPULATION 371,512 INTERNET USERS 300,000 100% 34% 51% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 1,613,457 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 277% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 112 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  113. 113. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 113 • Source: GSMA Intelligence 3G MACAU: CONTRACT TYPE 63% 37% 98%
  114. 114. JAN 2014 MACAU: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 260K 44.6% We Are Social wearesocial.sg • @wearesocialsg • 114 • Sources: US Census Bureau, ITU, Facebook
  115. 115. MALAYSIA We Are Social wearesocial.sg • @wearesocialsg • 115
  116. 116. MALAYSIA: SNAPSHOT 29,628,392 TOTAL POPULATION 19,200,408 INTERNET USERS 15,600,000 73% 65% 53% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 41,324,700 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 27% RURAL 139% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 116 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  117. 117. JAN 2014 MALAYSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 36M 58% 3H 03M We Are Social wearesocial.sg • @wearesocialsg • 117 • Sources: US Census Bureau, GlobalWebIndex
  118. 118. JAN 2014 MALAYSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 3H 17M 58% 28% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
  119. 119. JAN MALAYSIA: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 119 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 95% 77% 57% 40% 32% 72% 59% 32% 23% 16% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  120. 120. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 120 • Source: GSMA Intelligence 3G MALAYSIA: CONTRACT TYPE 77% 23% 43%
  121. 121. JAN 2014 MALAYSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 94% 91% 42% We Are Social wearesocial.sg • @wearesocialsg • 121 • Source: Google’s “Our Mobile Planet” Report
  122. 122. JAN 2014 MALAYSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 4.0M 14% 13M 44% We Are Social wearesocial.sg • @wearesocialsg • 122 • Sources: US Census Bureau, ITU, Facebook
  123. 123. MALDIVES We Are Social wearesocial.sg • @wearesocialsg • 123
  124. 124. MALDIVES: SNAPSHOT 393,988 TOTAL POPULATION 153,560 INTERNET USERS 174,000 41% 39% 44% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 560,547 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 59% RURAL 142% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 124 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  125. 125. JAN 2014 MALDIVES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 125 • Source: GSMA Intelligence 3G 87% 13% 10%
  126. 126. JAN 2014 MALDIVES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 85K 22% 134K 34% We Are Social wearesocial.sg • @wearesocialsg • 126 • Sources: US Census Bureau, ITU, Facebook
  127. 127. MONGOLIA We Are Social wearesocial.sg • @wearesocialsg • 127
  128. 128. MONGOLIA: SNAPSHOT 3,226,516 TOTAL POPULATION 521,520 INTERNET USERS 720,000 69% 22% 16% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 3,375,205 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 31% RURAL 105% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 128 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  129. 129. JAN 2014 MONGOLIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 129 • Source: GSMA Intelligence 3G 96% 4% 21%
  130. 130. JAN 2014 MONGOLIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 861K 27% 540K 17% We Are Social wearesocial.sg • @wearesocialsg • 130 • Sources: US Census Bureau, ITU, Facebook
  131. 131. MYANMAR We Are Social wearesocial.sg • @wearesocialsg • 131
  132. 132. MYANMAR: SNAPSHOT 55,167,330 TOTAL POPULATION 583,564 INTERNET USERS 1,240,000 33% 67% 1% 2% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 5,440,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION RURAL 10% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 132 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  133. 133. JAN 2014 MYANMAR: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 133 • Source: GSMA Intelligence 3G 99% 1% 14%
  134. 134. JAN 2014 MYANMAR: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 1.1M 2.0% We Are Social wearesocial.sg • @wearesocialsg • 134 • Sources: US Census Bureau, ITU, Facebook
  135. 135. NEPAL We Are Social wearesocial.sg • @wearesocialsg • 135
  136. 136. NEPAL: SNAPSHOT 30,430,267 TOTAL POPULATION 7,300,000 INTERNET USERS 3,200,000 31% 11% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 16,380,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 54% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 136 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24%
  137. 137. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 137 • Source: GSMA Intelligence 3G NEPAL: CONTRACT TYPE 94% 6% 2%
  138. 138. JAN 2014 NEPAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 2.8M 9.2% We Are Social wearesocial.sg • @wearesocialsg • 138 • Sources: US Census Bureau, ITU, Facebook
  139. 139. NEW ZEALAND We Are Social wearesocial.sg • @wearesocialsg • 139
  140. 140. NEW ZEALAND: SNAPSHOT 4,365,113 TOTAL POPULATION 3,873,982 INTERNET USERS 2,400,000 86% 55% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 4,922,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 14% RURAL 89% 113% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 140 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  141. 141. JAN 2014 NEW ZEALAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 141 • Source: GSMA Intelligence 3G 65% 35% 65%
  142. 142. JAN 2014 NEW ZEALAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 89% 74% 33% We Are Social wearesocial.sg • @wearesocialsg • 142 • Source: Google’s “Our Mobile Planet” Report
  143. 143. JAN 2014 NEW ZEALAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 2.8M 65% 1.9M 44% We Are Social wearesocial.sg • @wearesocialsg • 143 • Sources: US Census Bureau, ITU, Facebook
  144. 144. NORTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
  145. 145. NORTH KOREA: SNAPSHOT 24,720,407 TOTAL POPULATION [N/A] INTERNET USERS 8,200 60% [N/A] 0.03% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 1,700,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 40% RURAL 7% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 145 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  146. 146. JAN 2014 NORTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 146 • Source: GSMA Intelligence 3G 100% 0% 100%
  147. 147. JAN 2014 NORTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 4,600 ~0% We Are Social wearesocial.sg • @wearesocialsg • 147 • Sources: US Census Bureau, ITU, Facebook
  148. 148. PAKISTAN We Are Social wearesocial.sg • @wearesocialsg • 148
  149. 149. PAKISTAN: SNAPSHOT 193,238,868 TOTAL POPULATION 19,800,000 INTERNET USERS 11,400,000 36% 10% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 129,583,076 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 64% RURAL 67% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 149 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  150. 150. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 150 • Source: GSMA Intelligence 3G PAKISTAN: CONTRACT TYPE 97% 3% 3%
  151. 151. JAN 2014 PAKISTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 580K 0.3% 7.6M 3.9% We Are Social wearesocial.sg • @wearesocialsg • 151 • Sources: US Census Bureau, ITU, Facebook
  152. 152. PAPUA NEW GUINEA We Are Social wearesocial.sg • @wearesocialsg • 152
  153. 153. PAPUA NEW GUINEA: SNAPSHOT 6,341,902 TOTAL POPULATION 145,256 INTERNET USERS 260,000 13% 2% 4% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 2,709,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 87% RURAL 42% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 153 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
  154. 154. JAN 2014 PAPUA NEW GUINEA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 154 • Source: GSMA Intelligence 3G 84% 16% 8%
  155. 155. JAN 2014 PAPUA NEW GUINEA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 240K 3.7% We Are Social wearesocial.sg • @wearesocialsg • 155 • Sources: US Census Bureau, ITU, Facebook
  156. 156. PHILIPPINES We Are Social wearesocial.sg • @wearesocialsg • 156
  157. 157. PHILIPPINES: SNAPSHOT 105,720,644 TOTAL POPULATION 37,602,976 INTERNET USERS 34,000,000 49% 36% 32% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 106,987,098 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 51% RURAL 101% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 157 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  158. 158. JAN 2014 PHILIPPINES: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 12M 31% 2H 48M We Are Social wearesocial.sg • @wearesocialsg • 158 • Sources: US Census Bureau, GlobalWebIndex
  159. 159. JAN 2014 PHILIPPINES: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 35% 4H 01M 62% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 159
  160. 160. JAN PHILIPPINES: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 160 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 97% 81% 69% 42% 39% 78% 69% 40% 39% 20% 14% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  161. 161. JAN 2014 PHILIPPINES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 161 • Source: GSMA Intelligence 3G 96% 4% 30%
  162. 162. JAN 2014 PHILIPPINES: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39% 93% 88% 32% We Are Social wearesocial.sg • @wearesocialsg • 162 • Source: Google’s “Our Mobile Planet” Report
  163. 163. JAN 2014 PHILIPPINES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 4.0M 3.8% 24M 23% We Are Social wearesocial.sg • @wearesocialsg • 163 • Sources: US Census Bureau, ITU, Facebook
  164. 164. SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 164
  165. 165. SINGAPORE: SNAPSHOT 5,460,302 TOTAL POPULATION 3,971,318 INTERNET USERS 3,200,000 100% 73% 59% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 8,063,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 165 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  166. 166. JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social wearesocial.sg • @wearesocialsg • 166 • Sources: US Census Bureau, GlobalWebIndex
  167. 167. JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 167
  168. 168. JAN SINGAPORE: SOCIAL MEDIA USE 2014 96% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 168 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  169. 169. JAN 2014 SINGAPORE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 169 • Source: GSMA Intelligence 3G 47% 53% 55%
  170. 170. JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social wearesocial.sg • @wearesocialsg • 170 • Source: Google’s “Our Mobile Planet” Report
  171. 171. JAN 2014 SINGAPORE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 6.7M 123% 2.8M 51% We Are Social wearesocial.sg • @wearesocialsg • 171 • Sources: US Census Bureau, ITU, Facebook
  172. 172. SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 172
  173. 173. SOUTH KOREA: SNAPSHOT 48,955,203 TOTAL POPULATION 41,091,681 INTERNET USERS 13,000,000 83% 84% 27% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 53,624,427 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 17% RURAL 110% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 173 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  174. 174. JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social wearesocial.sg • @wearesocialsg • 174 • Sources: US Census Bureau, GlobalWebIndex
  175. 175. JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 175
  176. 176. JAN SOUTH KOREA: SOCIAL MEDIA USE 2014 84% 75% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 176 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
  177. 177. JAN 2014 SOUTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 177 • Source: GSMA Intelligence 3G 3% 97% 64%
  178. 178. JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social wearesocial.sg • @wearesocialsg • 178 • Source: Google’s “Our Mobile Planet” Report
  179. 179. JAN 2014 SOUTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 51.9M 106% 11.4M 23% We Are Social wearesocial.sg • @wearesocialsg • 179 • Sources: US Census Bureau, ITU, Facebook
  180. 180. SRI LANKA We Are Social wearesocial.sg • @wearesocialsg • 180
  181. 181. SRI LANKA: SNAPSHOT 21,675,648 TOTAL POPULATION 3,927,948 INTERNET USERS 2,000,000 15% 18% 9% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 20,324,070 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 85% RURAL 94% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 181 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  182. 182. JAN 2014 SRI LANKA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 182 • Source: GSMA Intelligence 3G 91% 9% 13%
  183. 183. JAN 2014 SRI LANKA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 953K 4.4% 1.4M 6.6% We Are Social wearesocial.sg • @wearesocialsg • 183 • Sources: US Census Bureau, ITU, Facebook
  184. 184. TAIWAN We Are Social wearesocial.sg • @wearesocialsg • 184
  185. 185. TAIWAN: SNAPSHOT 23,299,716 TOTAL POPULATION 17,656,414 INTERNET USERS 15,000,000 78% 76% 64% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 29,455,219 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 22% RURAL 126% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 185 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  186. 186. JAN 2014 TAIWAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 40M 62% 2H 19M We Are Social wearesocial.sg • @wearesocialsg • 186 • Sources: US Census Bureau, GlobalWebIndex
  187. 187. JAN 2014 TAIWAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 24M 41% 23% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 187
  188. 188. JAN TAIWAN: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 188 • Source: GlobalWebIndex . Figures represent percentage of internet users. 95% 92% 70% 25% 23% 18% 67% 60% 25% 7% #N/A 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER #N/A PLURK
  189. 189. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 189 • Source: GSMA Intelligence 3G TAIWAN: CONTRACT TYPE 14% 86% 70%
  190. 190. JAN 2014 TAIWAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51% 95% 87% 37% We Are Social wearesocial.sg • @wearesocialsg • 190 • Source: Google’s “Our Mobile Planet” Report
  191. 191. JAN 2014 TAIWAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 10.7M 46% 12.2M 53% We Are Social wearesocial.sg • @wearesocialsg • 191 • Sources: US Census Bureau, ITU, Facebook
  192. 192. THAILAND We Are Social wearesocial.sg • @wearesocialsg • 192
  193. 193. THAILAND: SNAPSHOT 67,448,120 TOTAL POPULATION 23,860,000 INTERNET USERS 24,000,000 34% 35% 36% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 84,075,036 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 66% RURAL 125% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 193 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  194. 194. JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social wearesocial.sg • @wearesocialsg • 194 • Sources: US Census Bureau, GlobalWebIndex
  195. 195. JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 195
  196. 196. JAN THAILAND: SOCIAL MEDIA USE 2014 97% 96% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 196 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  197. 197. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 197 • Source: GSMA Intelligence 3G THAILAND: CONTRACT TYPE 89% 11% 12%
  198. 198. JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social wearesocial.sg • @wearesocialsg • 198 • Source: Google’s “Our Mobile Planet” Report
  199. 199. JAN 2014 THAILAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 67K 0.1% 22M 33% We Are Social wearesocial.sg • @wearesocialsg • 199 • Sources: US Census Bureau, ITU, Facebook
  200. 200. TIMOR-LESTE We Are Social wearesocial.sg • @wearesocialsg • 200
  201. 201. TIMOR-LESTE: SNAPSHOT 1,172,390 TOTAL POPULATION 10,461 INTERNET USERS 76,000 28% 1% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 621,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% RURAL 53% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 201 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  202. 202. JAN 2014 TIMOR-LESTE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 202 • Source: GSMA Intelligence 3G 98% 2% N/A
  203. 203. JAN 2014 TIMOR-LESTE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 76K 6.5% We Are Social wearesocial.sg • @wearesocialsg • 203 • Sources: US Census Bureau, ITU, Facebook
  204. 204. VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 204
  205. 205. VIETNAM: SNAPSHOT 92,477,857 TOTAL POPULATION 36,140,967 INTERNET USERS 20,000,000 31% 39% 22% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 134,066,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 145% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 205 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  206. 206. JAN 2014 VIETNAM: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 37M 34% 1H 43M We Are Social wearesocial.sg • @wearesocialsg • 206 • Sources: US Census Bureau, GlobalWebIndex
  207. 207. JAN 2014 VIETNAM: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 38% 2H 23M 58% 25% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207
  208. 208. JAN VIETNAM: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 208 • Source: GlobalWebIndex . Figures represent percentage of internet users. 97% 95% 76% 45% 22% 18% 81% 67% 34% 16% 8% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  209. 209. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 209 • Source: GSMA Intelligence 3G VIETNAM: CONTRACT TYPE 89% 11% 16%
  210. 210. JAN 2014 VIETNAM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 20% 97% 95% 60% We Are Social wearesocial.sg • @wearesocialsg • 210 • Source: Google’s “Our Mobile Planet” Report
  211. 211. JAN 2014 VIETNAM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 17.6M 19% 17M 18% We Are Social wearesocial.sg • @wearesocialsg • 211 • Sources: US Census Bureau, ITU, Facebook
  212. 212. FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 250
  213. 213. DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013). We Are Social wearesocial.sg • @wearesocialsg • 213
  214. 214. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  215. 215. WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46

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