Using Social Networks As Part Of Your Job Search
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Using Social Networks As Part Of Your Job Search

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Shelli Gutholm (Recruitment Manager, Aquent) presents on how to best use social networks such as Facebook, Twitter, and LinkedIn. Presented July 28, 2009 at "How to Conduct a Highly Effective Job ...

Shelli Gutholm (Recruitment Manager, Aquent) presents on how to best use social networks such as Facebook, Twitter, and LinkedIn. Presented July 28, 2009 at "How to Conduct a Highly Effective Job Search: Strategies for Managing Your Next Career Move in Sales and Marketing" at Hotel Baronette, Novi, Michigan

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  • What is Social Media

Using Social Networks As Part Of Your Job Search Using Social Networks As Part Of Your Job Search Presentation Transcript

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  • Discuss Social Media Share Social Network Micro Blog Publish
    • Brand your Profile
    • Custom URL: Your LinkedIn URL should appear as http:// linkedin .com/in/ yourfullname .
    • Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually.
    • Summary: Your summary should include a brief paragraph summarizing your work experience
    • Experience: Don’t just list the past few jobs you’ve had
    • Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine
    • Recommendations: The truth is they are very significant because when a recruiter searches for talent, they will view and identify profiles that have the “thumbs up” graphic next to them.
    • Develop your Network
    • Import your contacts: LinkedIn allows you to important contacts from email
    • Be open and available: Be available and open to accepting contact requests and continuing conversations,.
    • Leave your email address : People cannot add you to their network without your email address,
    • Promote your URL: Take your distinct URL public
    • Update your status: Make sure that your LinkedIn status message is extremely professional
    • Position yourself as a Leader
    • Start a Group
    • Start an Event
    • Ask and answer questions
    • Leverage LinkedIn as part of your Unified Brand Strategy
    • Link up: post url’s to your other networks
    • Five Steps for New User
    • 1. Find People You Already Know
    • Find Friends on Other Networks tool: allows Twitter to scan their AOL, Yahoo!, or Gmail (Gmail) address books (When you follow those friends, they’ll get an alert message saying that you’ve followed them.)
    • Third party Twitter people search engines like Tweepz,
    • Twitter Facebook app and see if any of your friends on Facebook (Facebook) are also on Twitter.
    • 2. Find Like-minded Users
    • Twitter’s own built-in search engine (search is real-time, you’ll only ever find the users who were most recently talking about a specific subject, not necessarily those who talk about it regularly)
    • Saved keyword searches
    • Twitter directories Twellow (Twellow) and WeFollow (WeFollow) organize Twitter users based on topic,
    • Third Party:lTwubble and Twitterel
    • 3. Find People in the Area
    • Twitter search. By using the advanced search options, you can limit results to only those tweets originating from nearby to a specific location.
    • Third party apps, such as TwellowHood and Localtweep
    • Get a Desktop (or Mobile) Client
    • Upgrade from the Twitter.com web interface.
    • Desktop clients are software built specifically to utilize Twitter.
    • Tweetdeck (TweetDeck)
    • Tweetie, Twitter for iphone
    • Twitterberry
    • Seesmic (Seesmic)
    • 5. Learn the Ropes
    • Know the jargon: (#hashtags, @replies, retweets, direct messages, etc) and use them
    • Tips For Using Facebook for Professional Networking
    • Make a decision whether to keep Facebook social or expand your use.
    • Take a close look at your Profile and decide what you want business contacts or prospective employers to see - and what you don't.
    • Create a simple profile (or clean up with your existing one) with minimal graphics and widgets.
    • Limit the photos you post.
    • Post content relevant to your job search or career.
    • Use Facebook email to build relationships with your Friends.
    • Choose your Friends wisely. Remember your Friends can see information about your other Friends in your Profile.
    • Keep it Professional
    • Keep it up-to-date
    • Keep it free of errors
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  • Additional Resources Social Media to find work: http://www. chrisbrogan .com/free- ebook -using-the-social-web-to-find-work/ http:// mashable .com/2009/01/05/job-search-secrets/ http://blogs. zdnet .com/feeds/?p=374 http://blogs. aquent .com/ aquentblog /2009/06/do_you_pass_the_social_media_recruitment_test.html http://blog. guykawasaki .com/2009/02/10-ways-to-use.html Other Links: http://www. aquent .com http://www. execsearchpartners .com http://www. chrisbrogan .com http:// mashable .com/ http://www.indeed.com http://www. linkedin .com/jobs Follow/Find me: [email_address] http:// aquent .us/go/ ShelliGutholm http://www. facebook .com/ shelli . gutholm http://twitter.com/shelligutholm http://www. linkedin .com/in/shelligutholm