Mobile Apps Versus
  Mobile Web
        Joe Hass
      July 26 2010
When In Doubt,
Build For The Web
“We don’t need
 a mobile site.
 We just need
    an app.”
“We don’t need
 train tracks.
 We just need
   a train.”
State Of Mobile
US Cell Phone Users
300
                                                                                     276M
        ...
Smart (OS) Phones
  2008 Q4                                                    2009 Q4


          23%
                   ...
What people are doing
                   with their phones
               Take a picture                                  ...
Smart Phone OSes, 2010 Q1
                                          36%


 15%




   21%                                 ...
Smart Phone OSes, 2010 Q1
                                           36%


 15%




    21%                               ...
Mobile Web Browsers
    Opera                                                                             26%

   iPhone  ...
Three Phases To
 The Internet
Three Phases To
 The Internet
Three Phases To
 The Internet
Three Phases To
 The Internet
Desktop
             1984   1994   2000
“Internet”
Desktop
             1984   1994   2000
“Internet”
  Mobile
             1998   2002   2007
“Internet”
Desktop
             1984   1994   2000
“Internet”
  Mobile
             1998   2002   2007
“Internet”
 Mobile
           ...
Mobile Web
How Our Desktops Change...
How Our Phones Change...
What’s Out There




   http://www.taptu.com/metrics/
What’s Out There
5K


4K


3K


2K


1K


0K
     Nokia    Blackberry           Android         iPhone   Touchscreen Sites...
What’s Out There
5K


4K


3K
     2.5K

2K


1K


0K
     Nokia    Blackberry           Android         iPhone   Touchscr...
What’s Out There
5K


                 4K
4K


3K
     2.5K

2K


1K


0K
     Nokia    Blackberry           Android      ...
What’s Out There
50K


40K


30K


20K


10K
                  4K
      2.5K
0K
      Nokia    Blackberry           Androi...
What’s Out There
50K


40K
                                      36K


30K


20K


10K
                  4K
      2.5K
0K
...
What’s Out There
500K


400K


300K


200K


100K
                                       36K
       2.5K        4K
 0K
   ...
What’s Out There
500K


400K


300K


200K                                                 185K



100K
                  ...
What’s Out There
500K
                                                                   440.1K

400K


300K


200K       ...
Google Voice versus Apple

• June 2009: Google submits “Google Voice” as an
   iPhone app.
• July 2009: Apple rejects app,...
“Grandpappy, tell us about
 the Mobile HTML 5 War
       Of 2010.”
“Grandpappy, tell us about
 the Mobile HTML 5 War
       Of 2010.”
 (Steve Jobs wishes we would go back to
             ar...
“If developers need to rewrite their
Flash websites, why not use modern
 technologies like HTML5, CSS and
            Java...
Mobile HTML5: The future is here coming soon in
   the distance going to need to pack a lunch.


      iPhone Safari




 ...
Your Mobile Strategy
Mobile Users Are
Different, Even If They’re
    The Same Person
• Location
• Needs
• Connections
• Speeds
• Software
• Display Size
• Urgency
How Comfortable Is...

• Your user base?
• Your development team?
• Your heart?
Let’s Go Build
Whatever We’re Going
      To Build
How you develop doesn’t change
  •   User Needs and Objectives
  •   Functional Specs and Content Requirements
  •   Inter...
Apple’s Tale Of The Tape

                                   iPhone App                  Safari Browser
     Location/GPS ...
Apple’s Tale Of The Tape

                                   iPhone App                  Safari Browser
     Location/GPS ...
Points To Consider
How often will the information need
         to be updated?
Will the user needs to be connected
        to the Web to use it?
Will the user connected to the Web
       outside your “world”?
How fast do you want to launch it?


 “After 8 days ... I get a notice that my app
had been rejected. The reason? I had ca...
Is there a phone-specific task?
Does the interaction require
something other than HTML?
Is there a money-making portion of
                it?
How Do You Want People To Find
                 Out About It?
• Apple: Web apps for iPhone
• Weather Underground mobile li...
When In Doubt,
Build For The Web
Congratulations On
 Your New App/Site!




“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
How can you share this information
   with the rest of the world?
• Organic
 • Sniff redirect
 • Integrate with other medi...
slideshare.net/hassgocubs


       Joe Hass
hassgocubs@gmail.com
     @hassgocubs
Mobile Web Vs Mobile Apps
Mobile Web Vs Mobile Apps
Mobile Web Vs Mobile Apps
Mobile Web Vs Mobile Apps
Mobile Web Vs Mobile Apps
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Mobile Web Vs Mobile Apps

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From the 2010 Internet Usability Conference, how to best determine whether to use the Web or build your own app for mobile devices.

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Mobile Web Vs Mobile Apps

  1. 1. Mobile Apps Versus Mobile Web Joe Hass July 26 2010
  2. 2. When In Doubt, Build For The Web
  3. 3. “We don’t need a mobile site. We just need an app.”
  4. 4. “We don’t need train tracks. We just need a train.”
  5. 5. State Of Mobile
  6. 6. US Cell Phone Users 300 276M 262M 243M 225 219M 194M 169M 148M 150 135M 75 0 2002 2003 2004 2005 2006 2007 2008 2009 http://files.ctia.org/pdf/CTIA_Survey_Midyear_2009_Graphics.pdf
  7. 7. Smart (OS) Phones 2008 Q4 2009 Q4 23% 31% 69% 77% http://www.npd.com/press/releases/press_100317.html
  8. 8. What people are doing with their phones Take a picture 76% Send/receive text messages 72% Play a game 34% Send/receive e-mail 34% Access the Internet 38% Play music 33% Send/receive instant messages 30% Record a video 34% 0 20 40 60 80 Apr 09 May 10 http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1
  9. 9. Smart Phone OSes, 2010 Q1 36% 15% 21% 28% http://www.npd.com/press/releases/press_100510.html
  10. 10. Smart Phone OSes, 2010 Q1 36% 15% 21% 28% RIM Android iPhone Other http://www.npd.com/press/releases/press_100510.html
  11. 11. Mobile Web Browsers Opera 26% iPhone 20% Nokia 17% BlackBerry 12% iPod Touch 10% Android 5% NetFront 3% Sony PSP 1% Other 5% 0 10 20 30 http://gs.statcounter.com/#mobile_browser-ww-monthly-200907-201006-bar
  12. 12. Three Phases To The Internet
  13. 13. Three Phases To The Internet
  14. 14. Three Phases To The Internet
  15. 15. Three Phases To The Internet
  16. 16. Desktop 1984 1994 2000 “Internet”
  17. 17. Desktop 1984 1994 2000 “Internet” Mobile 1998 2002 2007 “Internet”
  18. 18. Desktop 1984 1994 2000 “Internet” Mobile 1998 2002 2007 “Internet” Mobile 2002 2008 Apps
  19. 19. Mobile Web
  20. 20. How Our Desktops Change...
  21. 21. How Our Phones Change...
  22. 22. What’s Out There http://www.taptu.com/metrics/
  23. 23. What’s Out There 5K 4K 3K 2K 1K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  24. 24. What’s Out There 5K 4K 3K 2.5K 2K 1K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  25. 25. What’s Out There 5K 4K 4K 3K 2.5K 2K 1K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  26. 26. What’s Out There 50K 40K 30K 20K 10K 4K 2.5K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  27. 27. What’s Out There 50K 40K 36K 30K 20K 10K 4K 2.5K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  28. 28. What’s Out There 500K 400K 300K 200K 100K 36K 2.5K 4K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  29. 29. What’s Out There 500K 400K 300K 200K 185K 100K 36K 2.5K 4K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  30. 30. What’s Out There 500K 440.1K 400K 300K 200K 185K 100K 36K 2.5K 4K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
  31. 31. Google Voice versus Apple • June 2009: Google submits “Google Voice” as an iPhone app. • July 2009: Apple rejects app, saying “The app replaces certain iPhone functions and features.” • January 2010: Google rolls out Google Voice via Web app http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars
  32. 32. “Grandpappy, tell us about the Mobile HTML 5 War Of 2010.”
  33. 33. “Grandpappy, tell us about the Mobile HTML 5 War Of 2010.” (Steve Jobs wishes we would go back to arguing about that)
  34. 34. “If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?” http://www.apple.com/hotnews/thoughts-on-flash/
  35. 35. Mobile HTML5: The future is here coming soon in the distance going to need to pack a lunch. iPhone Safari Full Compatability Google Android 2.2 Opera Mini http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/
  36. 36. Your Mobile Strategy
  37. 37. Mobile Users Are Different, Even If They’re The Same Person
  38. 38. • Location • Needs • Connections • Speeds • Software • Display Size • Urgency
  39. 39. How Comfortable Is... • Your user base? • Your development team? • Your heart?
  40. 40. Let’s Go Build Whatever We’re Going To Build
  41. 41. How you develop doesn’t change • User Needs and Objectives • Functional Specs and Content Requirements • Interaction Design and Information Architecture • Information Design • Visual Design • Development • Quality Assurance • Publish/Submit http://www.jjg.net/elements/
  42. 42. Apple’s Tale Of The Tape iPhone App Safari Browser Location/GPS Y Y Camera Y N Accelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 $0 Billing iTunes Not iTunes Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
  43. 43. Apple’s Tale Of The Tape iPhone App Safari Browser Location/GPS Y Y Camera Y N Accelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 $0 Billing iTunes Not iTunes Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
  44. 44. Points To Consider
  45. 45. How often will the information need to be updated?
  46. 46. Will the user needs to be connected to the Web to use it?
  47. 47. Will the user connected to the Web outside your “world”?
  48. 48. How fast do you want to launch it? “After 8 days ... I get a notice that my app had been rejected. The reason? I had called it ‘FindIt for iPad’ on the title screen, and this is a copyrighted term. … What required 8 days to figure out that ‘iPad’ was prominently placed on the main page?” http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html
  49. 49. Is there a phone-specific task?
  50. 50. Does the interaction require something other than HTML?
  51. 51. Is there a money-making portion of it?
  52. 52. How Do You Want People To Find Out About It? • Apple: Web apps for iPhone • Weather Underground mobile link • Weather Bug info link (dead) • ZDNet: review of iPhone weather apps • albinoblacksheep.com/weather • Yahoo! mobile weather link • AccuWeather.com iPhone link • The Apple Blog: top 10 iPhone weather apps
  53. 53. When In Doubt, Build For The Web
  54. 54. Congratulations On Your New App/Site! “Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
  55. 55. How can you share this information with the rest of the world? • Organic • Sniff redirect • Integrate with other media • Paid • Search • Rich/text ads • Partnership Molly Garris, Leo Burnett
  56. 56. slideshare.net/hassgocubs Joe Hass hassgocubs@gmail.com @hassgocubs
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