Mobile Web vs Apps v2

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From the 2011 IUE conference, an update of the 2010 presentation I gave. See the change log on slide 2 for the updates.

From the 2011 IUE conference, an update of the 2010 presentation I gave. See the change log on slide 2 for the updates.

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  • This doesn’t mean that you always build for the web. This does mean that, if you’re sitting there debating between the two \n
  • It’s pointless to build a mobile application if you don’t have a mobile web site.\n
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  • Yet companies just don’t seem to feel like mobile is a priority. And I think it goes back to January 9, 2007.\n
  • This is the real Web!\n\nWe’ve since learned quite a bit about this: people are \n
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  • 1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
  • 1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
  • 1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
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  • This is a first generation iPhone. Michael Gardner made the argument that htis was not a smart phone because it did not have outside \n
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  • I’m a different user when I’m on my iPhone versus when I’m on my 13-inch Macbook, versus when I’m on my 20-inch iMac.\n
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  • Connect: SMS, IM, email, photo sharing, and social networking\nSearch: using a search engine to find information\nEntertain: music, virtual games, videos, articles\nManage: coordinating life (schedules, banking)\nInform: viewing news sites, portals, and blogs for news or educational material\nShop: shopping sites, comparison sites, coupon codes\nNavigate: finding destinations and using an online map or GPS system to give directions\n
  • The only group that shows a more than 7 percentage point drop is entertainment. Everything else is being done on in the same amount \n
  • It’s off to figure \n
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  • Irwin R. Mainway, President of Mainway Toys.\n\nMakers of such exciting products as “Bag ‘O Glass” and halloween costumes such as “Johny Space Commander Mask.”\n\n\n
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  • This is David Pogue. Technology writer for NY Times\n\nHe wanted to know what the answer was to this question. Asks Google: no answer. Looks on the Android app store: no ability to filter that answer. Asked his 1.3 million Twitter followers for help. He finally found, buried on a forum for Android apps, an answer\n
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  • “Ride Metra” app for the iPhone\n
  • yellowpages.com on the opera browser\n
  • Flixter\n
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  • redlazer app\n
  • weather channel app\n
  • weathertap.com\n\nRemember: Google and Apple aren’t in this for the benevolent good will of a multinational corporation.\n
  • Search on Google for “Weather iPhone”\n
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  • Organic: great example is IMDB.\n
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Transcript

  • 1. Mobile Apps Versus Mobile Web v2.0 Joe Hass hassgocubs@gmail.com @hassgocubs slideshare.net/hassgocubs
  • 2. Change LogVersion Date ChangesNumber 1.0 July 23, 2010 Initial Presentation Added content on tablet 2.0 October 11, 2011 behavior, mobile browser choices, mobile v desktop usage. Updated data.
  • 3. When In Doubt,Build For The Web
  • 4. “We don’t need a mobile site. We just need an app.”
  • 5. “We don’t need train tracks. We just need a train.”
  • 6. State Of Mobile
  • 7. US Cell Phone Users350 327M US Population: 312M 300M300 276M 262M250 243M 219M200 194M 169M 148M150 135M100 50 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf
  • 8. Growth In US Users Year Over Year 2010 v 2009 2011 v 2010 All mobile phones 8.7% 9% Smartphones 50.3% 56.5% http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf
  • 9. Smart (OS) Phones 2008 Q4 2009 Q4 2011 Q2 23% 31% 40% 60% 69% 77% http://www.npd.com/press/releases/press_100317.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
  • 10. What people are doing with their phones 76% Take a picture 73% 72%Send/receive text messages 73% 34% Play a game 35% 34% Send/receive e-mail 38% 38% Access the Internet 44% 33% Play music 34% 34% Record a video 34% 36% Send a picture/video 54% 20% Watch a video 26% 0 20 40 60 80 May 10 May 11 http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1 http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx
  • 11. Smartphone users versus feature phone users 92% Take a picture 59% 92%Send/receive text messages 59% 64% Play a game 14% 76% Send/receive e-mail 10% 84% Access the Internet 15% 64% Play music 12% 59% Record a video 15% 80% Send a picture/video 36% 54% Watch a video 5% 0% 25% 50% 75% 100% Smartphone Feature phones http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx
  • 12. Smartphone OSes 2010 Q1 2011 Q2 15% 13% 19% 36% 21% 28% 40% 28% http://www.npd.com/press/releases/press_100510.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
  • 13. Smartphone OSes 2010 Q1 2011 Q2 15% 13% 19% 36% 21% 28% 40% 28% RIM Android iOS Other http://www.npd.com/press/releases/press_100510.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
  • 14. Mobile Web Browser Usage 13.16% 30.10% 26.44% 22.90% Android BlackBerry 29.94% iPhone iPod Touch 25.60% Other 16.49% 10.95% 13.97% 10.45%July 09-Jun 10 July 10-Oct 11 http://gs.statcounter.com/
  • 15. Three Phases To The Internet
  • 16. Three Phases To The Internet
  • 17. Three Phases To The Internet
  • 18. Three Phases To The Internet
  • 19. Desktop 1984 1994 2000“Internet”
  • 20. Desktop 1984 1994 2000“Internet” Mobile 1998 2002 2007“Internet”
  • 21. Desktop 1984 1994 2000“Internet” Mobile 1998 2002 2007“Internet” Mobile 2002 2008 Apps
  • 22. Mobile Web
  • 23. How Our Desktops Change...
  • 24. How Our Phones Change...
  • 25. What’s Out Therehttp://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 26. What’s Out There40K30K20K10K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 27. What’s Out There40K30K20K10K 6.4K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 28. What’s Out There40K30K20K 11.7K10K 6.4K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 29. What’s Out There40K30K 26.8K20K 11.7K10K 6.4K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 30. What’s Out There400K300K200K100K 26.8K 6.4K 11.7K 0K Palm Win Phone 7 Blackberry Android iPhone http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 31. What’s Out There400K300K 206.1K200K100K 26.8K 6.4K 11.7K 0K Palm Win Phone 7 Blackberry Android iPhone http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 32. What’s Out There400K 333.2K300K 206.1K200K100K 26.8K 6.4K 11.7K 0K Palm Win Phone 7 Blackberry Android iPhone http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 33. What’s Out There4000K3000K2000K1000K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 34. What’s Out There4000K3000K2000K1000K 206.1K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 35. What’s Out There4000K3000K2000K1000K 333.2K 206.1K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 36. What’s Out There4000K 3000K3000K2000K1000K 333.2K 206.1K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
  • 37. Google Voice versus Apple• June 2009: Google submits “Google Voice” as an iPhone app.• July 2009: Apple rejects app, saying “The app replaces certain iPhone functions and features.”• January 2010: Google rolls out Google Voice via Web app http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars
  • 38. Mobile HTML5 In 2010 iPhone Safari Full CompatabilityGoogle Android 2.2 Opera Mini http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/
  • 39. Mobile HTML5 In 2011 iOS 5 iOS 4.3 Google Chrome 14 Android 3.2 Full Compatibility Android 2.3 Blackberry OS 7 WebOS 3 WebOS 2.1 Win Phone 7.5 Win Phone 7http://www.infoworld.com/d/mobile-technology/mobile-deathmatch-apple-ios-5-vs-google-android-os-169752?page=0,3#internet
  • 40. Your Mobile Strategy
  • 41. Mobile Users AreDifferent, Even If They’re The Same Person
  • 42. • Location• Needs• Connections• Speeds• Software• Display Size
  • 43. Seven Modes Of Internet Usage http://advertising.yahoo.com/article/mobile-modes.html
  • 44. Time Spent On Each ModeMobile Device 39% 16% 15% 10% 9% 7% 3% PC Devices 32% 10% 9% 27% 11% 13% Connect Search Manage Entertain Inform Shop Navigate http://advertising.yahoo.com/article/mobile-modes.html
  • 45. How Comfortable Is...• Your user base?• Your development team?• Your heart?
  • 46. Let’s Go BuildWhatever We’re Going To Build
  • 47. How you develop doesn’t change • User Needs and Objectives • Functional Specs and Content Requirements • Interaction Design and Information Architecture • Information Design • Visual Design • Development • Quality Assurance • Publish/Submit http://www.jjg.net/elements/
  • 48. Tale Of The Tape Applications Browser Location/GPS Y Y Camera Y NAccelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 (Apple) $0 Billing Apple/Google Checkout Your Choice Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
  • 49. Tale Of The Tape Applications Browser Location/GPS Y Y Camera Y NAccelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 (Apple) $0 Billing Apple/Google Checkout Your Choice Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
  • 50. The Tablet Situation
  • 51. Internet Traffic By Tablet, August 2011 3% iPad Other 97% http://www.comscore.com/Press_Events/Press_Releases/2011/10/ Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
  • 52. Tablet Apps Available, July 2011 90,000 232 Apple iPad Android http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/
  • 53. Tablet Apps Available, July 2011 90,000 232 Apple iPad Android http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/
  • 54. Worldwide Shipments300M 250 236225M 219 195 167 156 159 144 149150M 132 100 7975M 54 29 0 0M 2009 2010 2011E 2012E 2013E Desktops Notebooks Tablets http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-7
  • 55. Average Android Tablet (800 x 1280) iPad 2 (9.5-inch diagonal) Droid X iPhone 4 (480 x 854) (3.5-inch diagonal)
  • 56. Points To Consider
  • 57. How often will the information need to be updated?
  • 58. Will the user needs to be connected to the Web to use it?
  • 59. Will the user connected to the Web outside your “world”?
  • 60. How fast do you want to launch it? “After 8 days ... I get a notice that my apphad been rejected. The reason? I had called it ‘FindIt for iPad’ on the title screen, and this is a copyrighted term. … Whatrequired 8 days to figure out that ‘iPad’ was prominently placed on the main page?” http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html
  • 61. Is there a phone-specific task?
  • 62. Does the interaction requiresomething other than HTML?
  • 63. Is there a money-making portion of it?
  • 64. How Do You Want People To Find Out About It?• The Weather Channel iPhone Application• The Weather Channel App for iPhone - weather.com• Apple - Web apps - Weather• Weather Underground for iPhone• iPhone Weather Application• Yahoo! Weather for mobile• App Roundup: 10 iPhone Weather Apps• Weather for Apple iPhone Smartphones - WeatherBug• Fresh iPhone Apps for Oct. 7: Weather Drop, Kabaam, Anomaly...• Find a Good Weather App for the iPhone – The Brooks Review
  • 65. When In Doubt,Build For The Web
  • 66. Congratulations On Your New App/Site!“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
  • 67. How can you share this information with the rest of the world?• Organic • Sniff redirect • Integrate with other media• Paid • Search • Rich/text ads • Partnership Molly Garris, Leo Burnett
  • 68. Mobile Apps Versus Mobile Web v2.0 Joe Hass hassgocubs@gmail.com @hassgocubs slideshare.net/hassgocubs