Mobile Apps Versus Mobile Web v2.0          Joe Hass  hassgocubs@gmail.com       @hassgocubs slideshare.net/hassgocubs
Change LogVersion         Date                   ChangesNumber  1.0       July 23, 2010         Initial Presentation      ...
When In Doubt,Build For The Web
“We don’t need a mobile site. We just need    an app.”
“We don’t need train tracks. We just need   a train.”
State Of Mobile
US Cell Phone Users350                                                                                              327M  ...
Growth In US Users Year Over Year                              2010 v 2009                        2011 v 2010 All mobile p...
Smart (OS) Phones           2008 Q4                                   2009 Q4                                      2011 Q2...
What people are doing                    with their phones                                                                ...
Smartphone users versus                  feature phone users                                                              ...
Smartphone OSes                      2010 Q1                                                        2011 Q2               ...
Smartphone OSes                      2010 Q1                                                        2011 Q2               ...
Mobile Web Browser Usage   13.16%                                              30.10%   26.44%                            ...
Three Phases To The Internet
Three Phases To The Internet
Three Phases To The Internet
Three Phases To The Internet
Desktop             1984   1994   2000“Internet”
Desktop             1984   1994   2000“Internet”  Mobile             1998   2002   2007“Internet”
Desktop             1984   1994   2000“Internet”  Mobile             1998   2002   2007“Internet” Mobile             2002 ...
Mobile Web
How Our Desktops Change...
How Our Phones Change...
What’s Out Therehttp://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/   http...
What’s Out There40K30K20K10K0K             Palm         Win Phone 7         Blackberry      http://www.distimo.com/blog/20...
What’s Out There40K30K20K10K             6.4K0K             Palm         Win Phone 7         Blackberry      http://www.di...
What’s Out There40K30K20K                               11.7K10K             6.4K0K             Palm         Win Phone 7  ...
What’s Out There40K30K                                                 26.8K20K                               11.7K10K    ...
What’s Out There400K300K200K100K                                                  26.8K              6.4K              11....
What’s Out There400K300K                                                                    206.1K200K100K                ...
What’s Out There400K                                                                                      333.2K300K      ...
What’s Out There4000K3000K2000K1000K               6.4K              11.7K             26.7K  0K               Palm       ...
What’s Out There4000K3000K2000K1000K                                                                     206.1K           ...
What’s Out There4000K3000K2000K1000K                                                                                      ...
What’s Out There4000K                                                                                                     ...
Google Voice versus Apple• June 2009: Google submits “Google Voice” as an   iPhone app.• July 2009: Apple rejects app, say...
Mobile HTML5 In 2010      iPhone Safari                                                                                   ...
Mobile HTML5 In 2011                    iOS 5                  iOS 4.3                                                    ...
Your Mobile Strategy
Mobile Users AreDifferent, Even If They’re    The Same Person
• Location• Needs• Connections• Speeds• Software• Display Size
Seven Modes Of Internet Usage      http://advertising.yahoo.com/article/mobile-modes.html
Time Spent On                        Each ModeMobile Device                  39%                       16%               1...
How Comfortable Is...• Your user base?• Your development team?• Your heart?
Let’s Go BuildWhatever We’re Going      To Build
How you develop doesn’t change  •   User Needs and Objectives  •   Functional Specs and Content Requirements  •   Interact...
Tale Of The Tape                                    Applications                        Browser     Location/GPS          ...
Tale Of The Tape                                    Applications                        Browser     Location/GPS          ...
The Tablet Situation
Internet Traffic By Tablet, August 2011                                  3%                                                ...
Tablet Apps Available, July 2011  90,000                                                                     232 Apple iPa...
Tablet Apps Available, July 2011  90,000                                                                     232 Apple iPa...
Worldwide Shipments300M                                                                                                   ...
Average Android Tablet    (800 x 1280)                                iPad 2                         (9.5-inch diagonal)  ...
Points To Consider
How often will the information need         to be updated?
Will the user needs to be connected        to the Web to use it?
Will the user connected to the Web       outside your “world”?
How fast do you want to launch it? “After 8 days ... I get a notice that my apphad been rejected. The reason? I had called...
Is there a phone-specific task?
Does the interaction requiresomething other than HTML?
Is there a money-making portion of                it?
How Do You Want People To Find            Out About It?•   The Weather Channel iPhone Application•   The Weather Channel A...
When In Doubt,Build For The Web
Congratulations On Your New App/Site!“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
How can you share this information   with the rest of the world?• Organic • Sniff redirect • Integrate with other media• P...
Mobile Apps Versus Mobile Web v2.0          Joe Hass  hassgocubs@gmail.com       @hassgocubs slideshare.net/hassgocubs
Mobile Web vs Apps v2
Mobile Web vs Apps v2
Mobile Web vs Apps v2
Mobile Web vs Apps v2
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Mobile Web vs Apps v2

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From the 2011 IUE conference, an update of the 2010 presentation I gave. See the change log on slide 2 for the updates.

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  • This doesn’t mean that you always build for the web. This does mean that, if you’re sitting there debating between the two \n
  • It’s pointless to build a mobile application if you don’t have a mobile web site.\n
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  • Yet companies just don’t seem to feel like mobile is a priority. And I think it goes back to January 9, 2007.\n
  • This is the real Web!\n\nWe’ve since learned quite a bit about this: people are \n
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  • 1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
  • 1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
  • 1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
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  • This is a first generation iPhone. Michael Gardner made the argument that htis was not a smart phone because it did not have outside \n
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  • I’m a different user when I’m on my iPhone versus when I’m on my 13-inch Macbook, versus when I’m on my 20-inch iMac.\n
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  • Connect: SMS, IM, email, photo sharing, and social networking\nSearch: using a search engine to find information\nEntertain: music, virtual games, videos, articles\nManage: coordinating life (schedules, banking)\nInform: viewing news sites, portals, and blogs for news or educational material\nShop: shopping sites, comparison sites, coupon codes\nNavigate: finding destinations and using an online map or GPS system to give directions\n
  • The only group that shows a more than 7 percentage point drop is entertainment. Everything else is being done on in the same amount \n
  • It’s off to figure \n
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  • Irwin R. Mainway, President of Mainway Toys.\n\nMakers of such exciting products as “Bag ‘O Glass” and halloween costumes such as “Johny Space Commander Mask.”\n\n\n
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  • This is David Pogue. Technology writer for NY Times\n\nHe wanted to know what the answer was to this question. Asks Google: no answer. Looks on the Android app store: no ability to filter that answer. Asked his 1.3 million Twitter followers for help. He finally found, buried on a forum for Android apps, an answer\n
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  • “Ride Metra” app for the iPhone\n
  • yellowpages.com on the opera browser\n
  • Flixter\n
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  • redlazer app\n
  • weather channel app\n
  • weathertap.com\n\nRemember: Google and Apple aren’t in this for the benevolent good will of a multinational corporation.\n
  • Search on Google for “Weather iPhone”\n
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  • Organic: great example is IMDB.\n
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  • Mobile Web vs Apps v2

    1. 1. Mobile Apps Versus Mobile Web v2.0 Joe Hass hassgocubs@gmail.com @hassgocubs slideshare.net/hassgocubs
    2. 2. Change LogVersion Date ChangesNumber 1.0 July 23, 2010 Initial Presentation Added content on tablet 2.0 October 11, 2011 behavior, mobile browser choices, mobile v desktop usage. Updated data.
    3. 3. When In Doubt,Build For The Web
    4. 4. “We don’t need a mobile site. We just need an app.”
    5. 5. “We don’t need train tracks. We just need a train.”
    6. 6. State Of Mobile
    7. 7. US Cell Phone Users350 327M US Population: 312M 300M300 276M 262M250 243M 219M200 194M 169M 148M150 135M100 50 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf
    8. 8. Growth In US Users Year Over Year 2010 v 2009 2011 v 2010 All mobile phones 8.7% 9% Smartphones 50.3% 56.5% http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf
    9. 9. Smart (OS) Phones 2008 Q4 2009 Q4 2011 Q2 23% 31% 40% 60% 69% 77% http://www.npd.com/press/releases/press_100317.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
    10. 10. What people are doing with their phones 76% Take a picture 73% 72%Send/receive text messages 73% 34% Play a game 35% 34% Send/receive e-mail 38% 38% Access the Internet 44% 33% Play music 34% 34% Record a video 34% 36% Send a picture/video 54% 20% Watch a video 26% 0 20 40 60 80 May 10 May 11 http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1 http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx
    11. 11. Smartphone users versus feature phone users 92% Take a picture 59% 92%Send/receive text messages 59% 64% Play a game 14% 76% Send/receive e-mail 10% 84% Access the Internet 15% 64% Play music 12% 59% Record a video 15% 80% Send a picture/video 36% 54% Watch a video 5% 0% 25% 50% 75% 100% Smartphone Feature phones http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx
    12. 12. Smartphone OSes 2010 Q1 2011 Q2 15% 13% 19% 36% 21% 28% 40% 28% http://www.npd.com/press/releases/press_100510.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
    13. 13. Smartphone OSes 2010 Q1 2011 Q2 15% 13% 19% 36% 21% 28% 40% 28% RIM Android iOS Other http://www.npd.com/press/releases/press_100510.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/
    14. 14. Mobile Web Browser Usage 13.16% 30.10% 26.44% 22.90% Android BlackBerry 29.94% iPhone iPod Touch 25.60% Other 16.49% 10.95% 13.97% 10.45%July 09-Jun 10 July 10-Oct 11 http://gs.statcounter.com/
    15. 15. Three Phases To The Internet
    16. 16. Three Phases To The Internet
    17. 17. Three Phases To The Internet
    18. 18. Three Phases To The Internet
    19. 19. Desktop 1984 1994 2000“Internet”
    20. 20. Desktop 1984 1994 2000“Internet” Mobile 1998 2002 2007“Internet”
    21. 21. Desktop 1984 1994 2000“Internet” Mobile 1998 2002 2007“Internet” Mobile 2002 2008 Apps
    22. 22. Mobile Web
    23. 23. How Our Desktops Change...
    24. 24. How Our Phones Change...
    25. 25. What’s Out Therehttp://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    26. 26. What’s Out There40K30K20K10K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    27. 27. What’s Out There40K30K20K10K 6.4K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    28. 28. What’s Out There40K30K20K 11.7K10K 6.4K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    29. 29. What’s Out There40K30K 26.8K20K 11.7K10K 6.4K0K Palm Win Phone 7 Blackberry http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    30. 30. What’s Out There400K300K200K100K 26.8K 6.4K 11.7K 0K Palm Win Phone 7 Blackberry Android iPhone http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    31. 31. What’s Out There400K300K 206.1K200K100K 26.8K 6.4K 11.7K 0K Palm Win Phone 7 Blackberry Android iPhone http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    32. 32. What’s Out There400K 333.2K300K 206.1K200K100K 26.8K 6.4K 11.7K 0K Palm Win Phone 7 Blackberry Android iPhone http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    33. 33. What’s Out There4000K3000K2000K1000K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    34. 34. What’s Out There4000K3000K2000K1000K 206.1K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    35. 35. What’s Out There4000K3000K2000K1000K 333.2K 206.1K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    36. 36. What’s Out There4000K 3000K3000K2000K1000K 333.2K 206.1K 6.4K 11.7K 26.7K 0K Palm Win Phone 7 Blackberry Android iPhone Mobile Sites http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/ http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
    37. 37. Google Voice versus Apple• June 2009: Google submits “Google Voice” as an iPhone app.• July 2009: Apple rejects app, saying “The app replaces certain iPhone functions and features.”• January 2010: Google rolls out Google Voice via Web app http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars
    38. 38. Mobile HTML5 In 2010 iPhone Safari Full CompatabilityGoogle Android 2.2 Opera Mini http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/
    39. 39. Mobile HTML5 In 2011 iOS 5 iOS 4.3 Google Chrome 14 Android 3.2 Full Compatibility Android 2.3 Blackberry OS 7 WebOS 3 WebOS 2.1 Win Phone 7.5 Win Phone 7http://www.infoworld.com/d/mobile-technology/mobile-deathmatch-apple-ios-5-vs-google-android-os-169752?page=0,3#internet
    40. 40. Your Mobile Strategy
    41. 41. Mobile Users AreDifferent, Even If They’re The Same Person
    42. 42. • Location• Needs• Connections• Speeds• Software• Display Size
    43. 43. Seven Modes Of Internet Usage http://advertising.yahoo.com/article/mobile-modes.html
    44. 44. Time Spent On Each ModeMobile Device 39% 16% 15% 10% 9% 7% 3% PC Devices 32% 10% 9% 27% 11% 13% Connect Search Manage Entertain Inform Shop Navigate http://advertising.yahoo.com/article/mobile-modes.html
    45. 45. How Comfortable Is...• Your user base?• Your development team?• Your heart?
    46. 46. Let’s Go BuildWhatever We’re Going To Build
    47. 47. How you develop doesn’t change • User Needs and Objectives • Functional Specs and Content Requirements • Interaction Design and Information Architecture • Information Design • Visual Design • Development • Quality Assurance • Publish/Submit http://www.jjg.net/elements/
    48. 48. Tale Of The Tape Applications Browser Location/GPS Y Y Camera Y NAccelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 (Apple) $0 Billing Apple/Google Checkout Your Choice Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
    49. 49. Tale Of The Tape Applications Browser Location/GPS Y Y Camera Y NAccelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 (Apple) $0 Billing Apple/Google Checkout Your Choice Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
    50. 50. The Tablet Situation
    51. 51. Internet Traffic By Tablet, August 2011 3% iPad Other 97% http://www.comscore.com/Press_Events/Press_Releases/2011/10/ Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
    52. 52. Tablet Apps Available, July 2011 90,000 232 Apple iPad Android http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/
    53. 53. Tablet Apps Available, July 2011 90,000 232 Apple iPad Android http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/
    54. 54. Worldwide Shipments300M 250 236225M 219 195 167 156 159 144 149150M 132 100 7975M 54 29 0 0M 2009 2010 2011E 2012E 2013E Desktops Notebooks Tablets http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-7
    55. 55. Average Android Tablet (800 x 1280) iPad 2 (9.5-inch diagonal) Droid X iPhone 4 (480 x 854) (3.5-inch diagonal)
    56. 56. Points To Consider
    57. 57. How often will the information need to be updated?
    58. 58. Will the user needs to be connected to the Web to use it?
    59. 59. Will the user connected to the Web outside your “world”?
    60. 60. How fast do you want to launch it? “After 8 days ... I get a notice that my apphad been rejected. The reason? I had called it ‘FindIt for iPad’ on the title screen, and this is a copyrighted term. … Whatrequired 8 days to figure out that ‘iPad’ was prominently placed on the main page?” http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html
    61. 61. Is there a phone-specific task?
    62. 62. Does the interaction requiresomething other than HTML?
    63. 63. Is there a money-making portion of it?
    64. 64. How Do You Want People To Find Out About It?• The Weather Channel iPhone Application• The Weather Channel App for iPhone - weather.com• Apple - Web apps - Weather• Weather Underground for iPhone• iPhone Weather Application• Yahoo! Weather for mobile• App Roundup: 10 iPhone Weather Apps• Weather for Apple iPhone Smartphones - WeatherBug• Fresh iPhone Apps for Oct. 7: Weather Drop, Kabaam, Anomaly...• Find a Good Weather App for the iPhone – The Brooks Review
    65. 65. When In Doubt,Build For The Web
    66. 66. Congratulations On Your New App/Site!“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
    67. 67. How can you share this information with the rest of the world?• Organic • Sniff redirect • Integrate with other media• Paid • Search • Rich/text ads • Partnership Molly Garris, Leo Burnett
    68. 68. Mobile Apps Versus Mobile Web v2.0 Joe Hass hassgocubs@gmail.com @hassgocubs slideshare.net/hassgocubs

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