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As e-mail becomes a more ubiquitous part of our lives, users have started to split between those who are drowning in e-mail and those who have become adept at managing it. Part of this battle involves the user identifying e-mail that matters to him or her versus e-mail that doesn't. As commercial e-mail evolves, it becomes more and more important for creators to develop e-mail that successfully gets past this filter so it's read and acted on.
Clipping is a handy way to collect important slides you want to go back to later.