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Graphic Design Principals

Graphic Design Principals
by
Hassan Noaman

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Go creative presentation Go creative presentation Presentation Transcript

  • CONTENTS Graphic Concept. How to deal with colors. Mistakes i should avoid. I can make my own ADV.
  • There are more than in the world. They do every day. About are going on right now. 50% of them are unbearable. Lots of designers are killing companies with bad designs.
  • A VICIOUS CIRCLE Bad designs = Bad communication. Bad relations. Less sales. Less money. Less training.
  • Why they need designs?
  • What is branding? The perceived emotional corporate image as a whole. Everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
  • Not a Few elements – some colors , some fonts, a logo, a slogan. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist.
  • What is identity ? The visual aspects that form part of the overall brand.
  • A Logo (The symbol of the entire identity & brand). Stationery (Letterhead + business card + envelopes, etc.). Collateral Marketing (Flyers, brochures, books, websites, etc.). Products & Packaging (Products sold and the packaging in which they come in) . Apparel Design (Tangible clothing items that are worn by employees). Signage (Interior & exterior design). Messages & Actions (Messages conveyed via indirect or direct modes of communication). Other Communication (Audio, smell, touch, etc.). Anything visual that represents the business.
  • What is a logo ? A logo is for… identification. Like people A logo identifies a business in its simplest form via the use of a mark or icon. To understand what a logo is, we must first understand what it is for.
  • Simple Memorable Timeless Versatile Appropriate
  • SIMPLE
  • MEMORABLE
  • TIMELESS An effective DESIGN should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
  • VERSATILE Printed in one color? Printed on the something the size of a postage stamp? Printed on something as large as a billboard? Printed in reverse (ie. light logo on dark background
  • APPROPRIATE
  • RED Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love.
  • PINK Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Romantic, Soft and Tranquil.
  • ORANGE Creativity, Enthusiasm, Fun, High-Spirited and Youthful.
  • YELLOW Caution, Cheerful, Curiosity, Happiness, Joy, Playful, Positivism, Sunshine and Warmth.
  • GREEN Crisp, Environmental, Fresh, Harmony, Health, Healing, Money, Nature and Renewal.
  • BLUE Authority, Calm, Confidence, Established, Loyalty, Power, Success, Secure and Trustworthy .
  • BROWN Calmness, Depth, Earth, Natural, Simplicity, Serious, Subtle, and Woodsy.
  • BLACK Authority, Bold, Classic, Formality, Mystery, Secrecy, Serious and Tradition.
  • WHITE Cleanliness, Peace, Purity, Refined, Simplicity, Surrender and Truthfulness.
  • HOW MANY COLORS WE HAVE ? 100 X 100 X 100 X 100 =100000000
  • Typographic chaos Don’t use too many fonts or weights (two maximum). Don’t use predictable, crazy, or ultra thin fonts. Poor font choice All fonts have their own personality .
  • Relying on special effects or color work in black and white first and then add the special effects or color later. Using raster images A logo should be designed in a vector graphics program such as Adobe Illustrator to ensure that the final logo can be scaled to any size, enabling the logo to be applied easily to other media.
  • Settling for a monogram One of the more common mistakes of the amateur logo designer is trying to create a monogram out of the business’ initials (Bob’s Hardware would become a logo made out of B & H). Copying, stealing, or borrowing design A designer sees an idea that he likes, does a quick mirror, color swap, or word change, and then say “it’s my idea”.
  • Not cleaning up logo files Take note of the hidden wave in this logo design. Not delivering correct files to client Delivering the right files to your client is one way to ensure that your client never comes back asking for revisions or different versions of a logo.
  • What Is A Design Brief? A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. How To Write An Effective Design Brief? provide as much detail as possible! This does not mean one line answers. What does your business do? What does your company / organization do? What is your company’s history?
  • What are the goals? Why? Are you trying to sell more products or get awareness of your product / service? Do you want to completely reinvent yourself or are you simply updating your promotional material? Tip: You should also provide old promotional material to assist the designer. Who is the target market? the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.
  • What are the specifications? What size is the design going to be? Where is it going to be printed / used? The web, business cards, stationery, on your car? What other information should the designer know in regards to specifications? Have you got a benchmark in mind? example the customer like and dislike
  • Do you have any More Tips of what should be in a Design Brief?
  • Look & COMPARE
  • knowing how to hide your sources.” Albert Einstein
  • Be In the Moment. Think on Paper. Make it perfect & clear. Create your own personal style. There is always another way. No Rules. HASSAN NOAMAN