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Why should Banks use social media?
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Why should Banks use social media?

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why should banks consider social media marketing as a tool to market themselves in web 2.0 era?

why should banks consider social media marketing as a tool to market themselves in web 2.0 era?

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    Why should Banks use social media? Why should Banks use social media? Presentation Transcript

    • Why should Banks use Social Media?
      Hassan Khan
      Marketing Consultant
    • “As the Web 2.0 agedawns, banksmustwake up tothefactthatthesuccessfulcompanies of thefuturewillnothavecustomers, theywillhaveparticipants, and thatratherthanhaving a business, theywillhave a community”
      Chris Skinner
      http://twitter.com/Chris_Skinner
      • Monitor their brand identity
      • Launch innovative services
      • Test and get feedbacks on new products
      • Lead Generation
      • Develop conversations and build trust
      • Increase web visits and conversions
      • Share their brand via network friends (viral)
      • Product/Services alerts via tweets/ messages
      How can Social Media Help Banks?
    • BANKING
      IS ABOUT
      RELATIONSHIPS
      WITH CUSTOMERS
    • BANKING
      IS ABOUT
      RELATIONSHIPS
      WITH CUSTOMERS
      TRANSPARENCY
    • BANKING
      IS ABOUT
      RELATIONSHIPS
      WITH CUSTOMERS
      INFORMATION
      TRANSPARENCY
    • BANKING
      IS ABOUT
      RELATIONSHIPS
      WITH CUSTOMERS
      COMMUNITY
      INFORMATION
      TRANSPARENCY
    • SOCIAL MEDIA
      IS ABOUT
      BULDINGRELATIONSHIPS
    • SOCIAL MEDIA
      IS ABOUT
      BULDINGRELATIONSHIPS
      LISTENING
    • SOCIAL MEDIA
      IS ABOUT
      BULDINGRELATIONSHIPS
      ENGAGING
      LISTENING
    • SOCIAL MEDIA
      IS ABOUT
      BULDINGRELATIONSHIPS
      CONNECTING
      ENGAGING
      LISTENING
    • COMMUNITY
      INFORMATION
      TRANSPARENCY
      CONNECTING
      ENGAGING
      LISTENING
    • COMMUNITY
      INFORMATION
      TRANSPARENCY
      BUILD RELATIONSHIPS
      CONNECTING
      ENGAGING
      LISTENING
    • WHICH BANK
      IN OUR COUNTRY
      WILL BE THE FIRST
      TO LEVERAGE SOCIAL MEDIA
      TO BUILD BETTER
      COMMUNITY
      RELATIONSHIPS?
    • RIGHT NOW, THERE IS A HUGE
      OPPORTUNITY
      FOR YOUR BANK TO
      GAIN MARKET SHARE BY
      DIFFERENCIATING
      FROM THE COMPETITION.
    • HOW?
    • BY BUILDING BETTER
      COMMUNITY RELATIONSHIPS
      THROUGH SOCIAL MEDIA!
    • TRANSPARENCY
      The current financial crisis
      has led many customers to
      distrust banks,
      which is one reason why many banks are now turning to
      social media
      as a way to become
      more transparent
      and build trust.
      LISTENING
    • Wachovia bank had been involved with listening on social media for years before they decided to open a Twitter account, which they use to help customers with questions related to checking products and online banking.
    • INFORMATION
      Find out what customers think
      or use social media as
      one tool to encourage
      customers to help
      develop new products
      ENGAGING
    • Social media was a big part of formulating a new and popular type of checking account at 1st Mariner Bank. The company’s marketing department used social media tools to take a look at their customer’s needs and used that to build new products and services.
    • COMMUNITY
      Community building
      is something that
      banks should be doing more
      because many of the most important touch points
      from attending college,
      to buying our first cars
      and building a home,
      to starting a business
      and saving for retirement
      all involve a relationship
      with a bank.
      CONNECTING
    • Missouri Bank is not using social media to “sell” anything, but instead utilize social media as a way to build upon the community-minded philosophy that they have spent years developing.
    • Thank you!
      E: mail@hassankhan.pk
      M: +92 344 9400400
      http://www.twitter.com/hassank
      http://www.hassankhan.pk