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MediaMind Overview
Simplify Digital Campaigns
Hassan Khan | Digital Media Strategist




                             © 2010 MediaMind Technologies Inc. | All rights reserved
Global Coverage – Local Support




                                • Digital ad serving since 1999
               •   Rich media leader & only global independent
                                         • 53 offices worldwide
                                • Complete 24/7/365 coverage


                                    © 2010 MediaMind Technologies Inc. | All rights reserved
Global Presence                                    24/7
                                                   support




  53 offices in 40+ countries
                         © 2010 MediaMind Technologies Inc. | All rights reserved
                              © 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind
                                                                 is the only

                             MRC certified
                                           agency ad server
                            ensuring confidence in online metrics

               compliant with the (IAB)’s 3 major
                  areas of measurement guidelines:
1- Rich Media Measurement
2- Ad Campaign Measurement
3-Broadband Video Commercial Measurement
4- Audience Reach Measurement
                                              © 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
How much time do
you spend with your
 ad server ?



            © 2010 MediaMind Technologies Inc. | All rights reserved
Things are harder
than they should be




      © 2010 MediaMind Technologies Inc. | All rights reserved
Current ad server
platforms are built on
decade old
technologies




       © 2010 MediaMind Technologies Inc. | All rights reserved
Foundation built for
the future




       © 2010 MediaMind Technologies Inc. | All rights reserved
Actionable Analytics
MediaMind
    Streamlined Ad Serving
    Open Workflow



             © 2010 MediaMind Technologies Inc. | All rights reserved
Actionable Analytics
Extracting meaning out of piles of data




                         © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




 cross-channel results in
          real-time
                  © 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Monitor




         Updated data
 ▸ Analyze behavior in real-time

        every 15
 ▸ Optimize on-the-fly
                             min
 ▸ Monitor delivery, performance, set-up, & more


                                   © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




getting useable cross-channel data
  without hours in excel
                       © 2010 MediaMind Technologies Inc. | All rights reserved
1-Click PowerPoint




▸ Full summary of campaign metrics
▸ Customizable content
▸ Complete with tables and graph


                                 © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




  Analyze consumer behavior
   before they convert
                   © 2010 MediaMind Technologies Inc. | All rights reserved
Conversion attribution enhancements
▸ You can select between three conversion
  attribution rules:
  1. Last event
  2. Click over impression
  3. Last click, disregard impressions



▸ Each rule can be applied to a particular
  advertiser
▸ Note: the cookie window also apply


                                         © 2010 MediaMind Technologies Inc. | All rights reserved
Path to Conversion Analysis
    Conversion     Analysis             • Use impact rates to establish
     Sources        Type
                                 100%
                                  20%
                                          benchmarks for publisher
                      Average
                                 100%
                                  50%     optimization
       Publisher                 100%
                    Point in Path



                    ROI over the
         Ads
                     entire path
                                        • Identify areas of opportunity or
                    ROAS over
                                          trouble, along the path that
      Placement      the entire
                       path
                                          might effect overall
                                          performance
                       Total
       Ad Sizes     Occurrences
                      in Path


                       Total
                    Conversions
                    (entire path)
                                        • Use data towards future
                                          strategy in ad sequencing or
                     Click to
                    Conversion
                                          delivery
                      Rate



                                                © 2010 MediaMind Technologies Inc. | All rights reserved
Analyzing Customer Behavior
                        Percentage of Impact on ROI
 80.00%                     75.06%
                                                                                               ROI (Last Ad)
 70.00%
              61.57%
                                                                                               ROI (Full Path)
 60.00%                                   54.70%
 50.00%
 40.00%
                                                    29.33%
 30.00%                                                                                       11%
                                                                          13.00%                         15.00%
 20.00%   13.29%                                             10.91%
                                                                                      9.00%
 10.00%                               4.91%
                        1.53%
 0.00%
          Publisher A   Publisher B   Publisher C     Search 1         Search 2                     Email



 ▸ "What is most successful path to conversion?"
 ▸ Optimize budget and media plan for path that
   delivers the most conversion

                                                                 © 2010 MediaMind Technologies Inc. | All rights reserved
Agency Tools


                     Open Workflow




                                       1-Click                            Campaign
                     MediaMind        Reporting                            Monitor

       Streamlined                                                       Data Feeds
       Ad Serving
                                     Actionable
                                     Analytics                                Excel
                                                                             Plug-in


                                      Report                        Custom Report
                                     Generator                      Services/Builder



                                      © 2010 MediaMind Technologies Inc. | All rights reserved
Streamlined Ad Serving
 Faster & Smarter Campaign Set-up




                      © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




getting from point A to B

      quickly
                 © 2010 MediaMind Technologies Inc. | All rights reserved
Five Clicks Into One




                         Process Guide


                                            Universal Search


Bookmarking



              Filters   Preview



                                  © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




 using previewing
              tools
                  © 2010 MediaMind Technologies Inc. | All rights reserved
Preview That Gives You the Whole View




  Preview multiple ads
        at once              View ad info




                               Instantly QA
   Collaborate with others          ad




                                     © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




       repetitive
trafficking tasks
              © 2010 MediaMind Technologies Inc. | All rights reserved
Hundreds of Banners, Only One Step
                                              Upload pairs of
                                            consistently named
                                             SWFs and GIFs




                Assign Clickthru URL
                     to all ads



                                       © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
Difficulty:




optimize creative in
       optimize creative in
      minutes
       minutes
                      © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




optimize creative in
      minutes
              © 2010 MediaMind Technologies Inc. | All rights reserved
Switch Text, Content, or Targeting Instantly
     Dynamic Insertions


                          ▸ Allows for quick
                            optimizations and
                            changes
                          ▸ Keeps record of any
                            change
                          ▸ Keeps production
                            cost down on
                            revisions
  Dynamic Insertion


                                  © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:

F5            F5 F5                                   F5
  F5
F5
 Constant
              F5   F5
                    F5                               F5
                                                         F5


  browser refreshing
                       © 2010 MediaMind Technologies Inc. | All rights reserved
Automated Screenshots




                        One-click
                    screenshots of live
                     ads delivered in
  AdSnap               PowerPoint!

                             © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:


             the right ad
     to the right person
           the right time
                  © 2010 MediaMind Technologies Inc. | All rights reserved
Targeting and Sequencing




$£
                      ▸ Rotate your rich and
                        standard ads, as well as
                        messages to ensure the




€
                        best user experience
                      ▸ Set to auto optimize by
                        any metric
                      ▸ Frequency cap by
                        time, placement, and day-

        serving cost and get
                        part
   Save sequence, rotation and
 • Control the

       better performance
   frequency       of your ads

                                 © 2010 MediaMind Technologies Inc. | All rights reserved
What is optimization?
• State-of-the-art algorithm to optimize your placements
   performance by having the best performing ads
   displayed more often than the others




• Optimization can be based on;
      Conversions (Post Impression, Post Click, All, Particular Conversion)
      Interactions (All, Particular Custom Interaction)
      Clicks



                                                          © 2010 MediaMind Technologies Inc. | All rights reserved
How to Optimize?

There are two ways to define ad optimization;
• Manual – user manually defines how to the divide
   impressions per placement (Ad Rotation)
• Automatic – Eyeblaster serves the better performing
   ads more often. You may choose between two options;
    1. Even Odds – serve the better performing ads more often
    2. Single Winner – most successful ad will be served most of the
       time




                                                 © 2010 MediaMind Technologies Inc. | All rights reserved
Manual Optimization (Rotation)

•   Ads Even Distribution
            Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery
                      sequence of each ad within the ad group. Each group will have equal distribution of impressions.




                                                                                   © 2010 MediaMind Technologies Inc. | All rights reserved
Manual Optimization (Rotation)

• Ads Weighted Distribution
    Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of
      each ad with in the ad group. Agency can define the weighted distribution of each group. Each group will deliver the ad
     according to its weight. If agency wants to set the weights ad level then there is no need to make groups, just assign the
                                                                                                           weights to each ad.




                                                                                      © 2010 MediaMind Technologies Inc. | All rights reserved
Manual Optimization (Rotation)

• Time Based Ads
          Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery
                                                                     sequence with date and time of each ad group.




                                                                               © 2010 MediaMind Technologies Inc. | All rights reserved
Automatic Optimization
 • Single Winner
 State-of-the-art algorithm to optimize your placements performance by having the best
    performing ads displayed more often than the others




         Even Odds: All ads are served with the better performing ads weighted
               exponentially (Squared) and therefore served significantly more




                                                                 © 2010 MediaMind Technologies Inc. | All rights reserved
Sequencing

• Advanced Ad Sequence
    Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence
                                of each ad within the ad group. Each group will not have equal distribution of impressions.




                                                                                    © 2010 MediaMind Technologies Inc. | All rights reserved
I’ll be
back
consumer retargeting




                       © 2010 MediaMind Technologies Inc. | All rights reserved
Re-Targeting Tools
                                                Pre-Impression, Post-Interaction & Pre-Click


                   Prior to Campaign                                         During the Campaign

  Prior to Impression        Ad                     1st imp   2nd imp          3rd imp

     Unknown


    Site Visitor
    Participant


          DejaVu Re-targeting                        Behavioural Sequencing
 • Re-target ads based on previous behaviour       • User interactions determine which ad is
    across media properties                           shown next in sequence
 • Cross-sell / Up-sell to maximize ROI            • Encourage user through the decision
                                                      making cycle
 • Build valuable user database over time
     • Who has never visited your site             • Unlimited creative ‘paths’ help improve
                                                      conversion rates
     • Who has visited your site
     • Who is active participant on your site

          DejaVu Demo
                                                                © 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Level Ad Rotation, Targeting & Optimization

• State Based Ads
      The ads in the flight are served according to user’s state defined in our system. From the State drop down list, choose
       the state at which the ad will be served. The drop down menu contains all states defined in all the ads associated with
      this flight. Click SET to apply the selection. You can also place ads in groups and define a state for a specific group. In
                                                                        this case the first appropriate ad of the group is served.




                                                                                        © 2010 MediaMind Technologies Inc. | All rights reserved
Agency Tools


                                Open Workflow


 Ad Snap        Mass Creation
                  Standard
                   Banner
  Smart
Versioning
                                MediaMind
  Excel         Streamlined
Trafficking     Ad Serving
                                                Actionable
Rich/Standard
                                                Analytics
 Optimization                   Universal Tag

Quick Access    Workshop for     Advanced
    Tools          Flash          Preview



                                                 © 2010 MediaMind Technologies Inc. | All rights reserved
Open Workflow
Integrations, services and standards
    that go beyond basic ad serving




                         © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:




 getting your data
 where you want it
              © 2010 MediaMind Technologies Inc. | All rights reserved
fluid
  integration
      Open API
          © 2010 MediaMind Technologies Inc. | All rights reserved
Integration Partners

             Web-
                              Planning / Buying          Bid management
      Tracking/Research
  •   Omniture            •   Donovan/iDesk       •   Adwords
  •   Web Trends          •   MediaBank           •   Omniture
  •   Core Metrics        •   Medicom Lifeline    •   Clickable
  •   Visistat            •   IPT                 •   Acquiso
                                                  •   CoreMetrics




        Campaign Data
                                                      © 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:


       Bridging
   display & search

              © 2010 MediaMind Technologies Inc. | All rights reserved
Search and Display Working Together
                           Rich
  Standard     Search
                           Media         ▸ Manage and measure
                                           search and display
                                           from MediaMind
                                         ▸ Instantly integrate bid
                                           management tools
                                         ▸ Automatic de-
                Cross
                                           duplication of
Campaign                      Total        conversion data
               Channel
  type                     Conversions
             Impact Rate

    Cross Channel
 Display  28.22%  314

 Search Campaign 1261
          60.21%
         Results
                                                 © 2010 MediaMind Technologies Inc. | All rights reserved
Validate Display Spend with Search
  Time Spent on Site Lift in Site VisitsIncreases in 23.4
Increase in Sales                      Pages Viewed  average order size
           7x Display Only;                                                                            83%
                244%
            3x Search Only
                                             66%                                                                68%
           210%


                          49%
                                                                                    46%

                                                                 37%

                                           89%
                                                         6.5                        26%

     50%                          3.3
                                    42%
                                                                       11%
         3%                     9%

 Lift Display only
      in online purchases Liftonly Search & Display
                      Search in offline purchases            Display only
                                                                  Lift in spend per purchaser in-store Display
                                                                              Search only Search &
                                Display          Search        Search & Display
                              Display only       Search only      Search & Display
Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007
Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006 30+, 11M unique users, 52M impressions)
 Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
   Source: Microsoft Advertising and Comscore case study (M&F


                                                                                © 2010 MediaMind Technologies Inc. | All rights reserved
Agency Tools
Advanced Targeting/ Sequencing                       Global Campaign Management

Channel Connect for Search                                 Channel Connect for Mobile

 Billing Connect
                                 Open Workflow                                              API




                                 MediaMind
                   Streamlined
                   Ad Serving
                                                 Actionable
                                                 Analytics




                                                  © 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Agency Tools
Advanced Targeting/ Sequencing                         Global Campaign Management

Channel Connect for Search                                   Channel Connect for Mobile

 Billing Connect
                                   Open Workflow                                              API



  Ad Snap          Mass Creation
                     Standard
                      Banner
   Smart
 Versioning                                          1-Click                            Campaign
                                   MediaMind        Reporting                            Monitor

   Excel           Streamlined                                                         Data Feeds
 Trafficking       Ad Serving
                                                   Actionable
Rich/Standard                                      Analytics                                Excel
 Optimization                      Universal Tag                                           Plug-in


Quick Access       Workshop for     Advanced         Report                       Custom Report
    Tools             Flash          Preview        Generator                     Services/Builder



                                                    © 2010 MediaMind Technologies Inc. | All rights reserved
www.mediamind.com
                     hassan.khan@mediamind.com


                            +92 344 9400 400




@mediamind_chat
@creative_zone

                                          © 2010 MediaMind Technologies Inc. | All rights reserved
Thank you!




       © 2010 MediaMind Technologies Inc. | All rights reserved

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MediaMind Overview

  • 1. MediaMind Overview Simplify Digital Campaigns Hassan Khan | Digital Media Strategist © 2010 MediaMind Technologies Inc. | All rights reserved
  • 2. Global Coverage – Local Support • Digital ad serving since 1999 • Rich media leader & only global independent • 53 offices worldwide • Complete 24/7/365 coverage © 2010 MediaMind Technologies Inc. | All rights reserved
  • 3. Global Presence 24/7 support 53 offices in 40+ countries © 2010 MediaMind Technologies Inc. | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  • 4. MediaMind is the only MRC certified agency ad server ensuring confidence in online metrics compliant with the (IAB)’s 3 major areas of measurement guidelines: 1- Rich Media Measurement 2- Ad Campaign Measurement 3-Broadband Video Commercial Measurement 4- Audience Reach Measurement © 2010 MediaMind Technologies Inc. | All rights reserved
  • 5. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 6. How much time do you spend with your ad server ? © 2010 MediaMind Technologies Inc. | All rights reserved
  • 7. Things are harder than they should be © 2010 MediaMind Technologies Inc. | All rights reserved
  • 8. Current ad server platforms are built on decade old technologies © 2010 MediaMind Technologies Inc. | All rights reserved
  • 9. Foundation built for the future © 2010 MediaMind Technologies Inc. | All rights reserved
  • 10. Actionable Analytics MediaMind Streamlined Ad Serving Open Workflow © 2010 MediaMind Technologies Inc. | All rights reserved
  • 11. Actionable Analytics Extracting meaning out of piles of data © 2010 MediaMind Technologies Inc. | All rights reserved
  • 12. Difficulty: cross-channel results in real-time © 2010 MediaMind Technologies Inc. | All rights reserved
  • 13. Campaign Monitor Updated data ▸ Analyze behavior in real-time every 15 ▸ Optimize on-the-fly min ▸ Monitor delivery, performance, set-up, & more © 2010 MediaMind Technologies Inc. | All rights reserved
  • 14. Difficulty: getting useable cross-channel data without hours in excel © 2010 MediaMind Technologies Inc. | All rights reserved
  • 15. 1-Click PowerPoint ▸ Full summary of campaign metrics ▸ Customizable content ▸ Complete with tables and graph © 2010 MediaMind Technologies Inc. | All rights reserved
  • 16. Difficulty: Analyze consumer behavior before they convert © 2010 MediaMind Technologies Inc. | All rights reserved
  • 17. Conversion attribution enhancements ▸ You can select between three conversion attribution rules: 1. Last event 2. Click over impression 3. Last click, disregard impressions ▸ Each rule can be applied to a particular advertiser ▸ Note: the cookie window also apply © 2010 MediaMind Technologies Inc. | All rights reserved
  • 18. Path to Conversion Analysis Conversion Analysis • Use impact rates to establish Sources Type 100% 20% benchmarks for publisher Average 100% 50% optimization Publisher 100% Point in Path ROI over the Ads entire path • Identify areas of opportunity or ROAS over trouble, along the path that Placement the entire path might effect overall performance Total Ad Sizes Occurrences in Path Total Conversions (entire path) • Use data towards future strategy in ad sequencing or Click to Conversion delivery Rate © 2010 MediaMind Technologies Inc. | All rights reserved
  • 19. Analyzing Customer Behavior Percentage of Impact on ROI 80.00% 75.06% ROI (Last Ad) 70.00% 61.57% ROI (Full Path) 60.00% 54.70% 50.00% 40.00% 29.33% 30.00% 11% 13.00% 15.00% 20.00% 13.29% 10.91% 9.00% 10.00% 4.91% 1.53% 0.00% Publisher A Publisher B Publisher C Search 1 Search 2 Email ▸ "What is most successful path to conversion?" ▸ Optimize budget and media plan for path that delivers the most conversion © 2010 MediaMind Technologies Inc. | All rights reserved
  • 20. Agency Tools Open Workflow 1-Click Campaign MediaMind Reporting Monitor Streamlined Data Feeds Ad Serving Actionable Analytics Excel Plug-in Report Custom Report Generator Services/Builder © 2010 MediaMind Technologies Inc. | All rights reserved
  • 21. Streamlined Ad Serving Faster & Smarter Campaign Set-up © 2010 MediaMind Technologies Inc. | All rights reserved
  • 22. Difficulty: getting from point A to B quickly © 2010 MediaMind Technologies Inc. | All rights reserved
  • 23. Five Clicks Into One Process Guide Universal Search Bookmarking Filters Preview © 2010 MediaMind Technologies Inc. | All rights reserved
  • 24. Difficulty: using previewing tools © 2010 MediaMind Technologies Inc. | All rights reserved
  • 25. Preview That Gives You the Whole View Preview multiple ads at once View ad info Instantly QA Collaborate with others ad © 2010 MediaMind Technologies Inc. | All rights reserved
  • 26. Difficulty: repetitive trafficking tasks © 2010 MediaMind Technologies Inc. | All rights reserved
  • 27. Hundreds of Banners, Only One Step Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads © 2010 MediaMind Technologies Inc. | All rights reserved
  • 28. Difficulty: Difficulty: optimize creative in optimize creative in minutes minutes © 2010 MediaMind Technologies Inc. | All rights reserved
  • 29. Difficulty: optimize creative in minutes © 2010 MediaMind Technologies Inc. | All rights reserved
  • 30. Switch Text, Content, or Targeting Instantly Dynamic Insertions ▸ Allows for quick optimizations and changes ▸ Keeps record of any change ▸ Keeps production cost down on revisions Dynamic Insertion © 2010 MediaMind Technologies Inc. | All rights reserved
  • 31. Difficulty: F5 F5 F5 F5 F5 F5 Constant F5 F5 F5 F5 F5 browser refreshing © 2010 MediaMind Technologies Inc. | All rights reserved
  • 32. Automated Screenshots One-click screenshots of live ads delivered in AdSnap PowerPoint! © 2010 MediaMind Technologies Inc. | All rights reserved
  • 33. Difficulty: the right ad to the right person the right time © 2010 MediaMind Technologies Inc. | All rights reserved
  • 34. Targeting and Sequencing $£ ▸ Rotate your rich and standard ads, as well as messages to ensure the € best user experience ▸ Set to auto optimize by any metric ▸ Frequency cap by time, placement, and day- serving cost and get part Save sequence, rotation and • Control the better performance frequency of your ads © 2010 MediaMind Technologies Inc. | All rights reserved
  • 35. What is optimization? • State-of-the-art algorithm to optimize your placements performance by having the best performing ads displayed more often than the others • Optimization can be based on; Conversions (Post Impression, Post Click, All, Particular Conversion) Interactions (All, Particular Custom Interaction) Clicks © 2010 MediaMind Technologies Inc. | All rights reserved
  • 36. How to Optimize? There are two ways to define ad optimization; • Manual – user manually defines how to the divide impressions per placement (Ad Rotation) • Automatic – Eyeblaster serves the better performing ads more often. You may choose between two options; 1. Even Odds – serve the better performing ads more often 2. Single Winner – most successful ad will be served most of the time © 2010 MediaMind Technologies Inc. | All rights reserved
  • 37. Manual Optimization (Rotation) • Ads Even Distribution Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of each ad within the ad group. Each group will have equal distribution of impressions. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 38. Manual Optimization (Rotation) • Ads Weighted Distribution Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of each ad with in the ad group. Agency can define the weighted distribution of each group. Each group will deliver the ad according to its weight. If agency wants to set the weights ad level then there is no need to make groups, just assign the weights to each ad. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 39. Manual Optimization (Rotation) • Time Based Ads Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence with date and time of each ad group. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 40. Automatic Optimization • Single Winner State-of-the-art algorithm to optimize your placements performance by having the best performing ads displayed more often than the others Even Odds: All ads are served with the better performing ads weighted exponentially (Squared) and therefore served significantly more © 2010 MediaMind Technologies Inc. | All rights reserved
  • 41. Sequencing • Advanced Ad Sequence Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of each ad within the ad group. Each group will not have equal distribution of impressions. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 42. I’ll be back consumer retargeting © 2010 MediaMind Technologies Inc. | All rights reserved
  • 43. Re-Targeting Tools Pre-Impression, Post-Interaction & Pre-Click Prior to Campaign During the Campaign Prior to Impression Ad 1st imp 2nd imp 3rd imp Unknown Site Visitor Participant DejaVu Re-targeting Behavioural Sequencing • Re-target ads based on previous behaviour • User interactions determine which ad is across media properties shown next in sequence • Cross-sell / Up-sell to maximize ROI • Encourage user through the decision making cycle • Build valuable user database over time • Who has never visited your site • Unlimited creative ‘paths’ help improve conversion rates • Who has visited your site • Who is active participant on your site DejaVu Demo © 2010 MediaMind Technologies Inc. | All rights reserved
  • 44. Advanced Level Ad Rotation, Targeting & Optimization • State Based Ads The ads in the flight are served according to user’s state defined in our system. From the State drop down list, choose the state at which the ad will be served. The drop down menu contains all states defined in all the ads associated with this flight. Click SET to apply the selection. You can also place ads in groups and define a state for a specific group. In this case the first appropriate ad of the group is served. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 45. Agency Tools Open Workflow Ad Snap Mass Creation Standard Banner Smart Versioning MediaMind Excel Streamlined Trafficking Ad Serving Actionable Rich/Standard Analytics Optimization Universal Tag Quick Access Workshop for Advanced Tools Flash Preview © 2010 MediaMind Technologies Inc. | All rights reserved
  • 46. Open Workflow Integrations, services and standards that go beyond basic ad serving © 2010 MediaMind Technologies Inc. | All rights reserved
  • 47. Difficulty: getting your data where you want it © 2010 MediaMind Technologies Inc. | All rights reserved
  • 48. fluid integration Open API © 2010 MediaMind Technologies Inc. | All rights reserved
  • 49. Integration Partners Web- Planning / Buying Bid management Tracking/Research • Omniture • Donovan/iDesk • Adwords • Web Trends • MediaBank • Omniture • Core Metrics • Medicom Lifeline • Clickable • Visistat • IPT • Acquiso • CoreMetrics Campaign Data © 2010 MediaMind Technologies Inc. | All rights reserved
  • 50. Difficulty: Bridging display & search © 2010 MediaMind Technologies Inc. | All rights reserved
  • 51. Search and Display Working Together Rich Standard Search Media ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- Cross duplication of Campaign Total conversion data Channel type Conversions Impact Rate Cross Channel Display 28.22% 314 Search Campaign 1261 60.21% Results © 2010 MediaMind Technologies Inc. | All rights reserved
  • 52. Validate Display Spend with Search Time Spent on Site Lift in Site VisitsIncreases in 23.4 Increase in Sales Pages Viewed average order size 7x Display Only; 83% 244% 3x Search Only 66% 68% 210% 49% 46% 37% 89% 6.5 26% 50% 3.3 42% 11% 3% 9% Lift Display only in online purchases Liftonly Search & Display Search in offline purchases Display only Lift in spend per purchaser in-store Display Search only Search & Display Search Search & Display Display only Search only Search & Display Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006 30+, 11M unique users, 52M impressions) Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Source: Microsoft Advertising and Comscore case study (M&F © 2010 MediaMind Technologies Inc. | All rights reserved
  • 53. Agency Tools Advanced Targeting/ Sequencing Global Campaign Management Channel Connect for Search Channel Connect for Mobile Billing Connect Open Workflow API MediaMind Streamlined Ad Serving Actionable Analytics © 2010 MediaMind Technologies Inc. | All rights reserved
  • 54. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 55. Agency Tools Advanced Targeting/ Sequencing Global Campaign Management Channel Connect for Search Channel Connect for Mobile Billing Connect Open Workflow API Ad Snap Mass Creation Standard Banner Smart Versioning 1-Click Campaign MediaMind Reporting Monitor Excel Streamlined Data Feeds Trafficking Ad Serving Actionable Rich/Standard Analytics Excel Optimization Universal Tag Plug-in Quick Access Workshop for Advanced Report Custom Report Tools Flash Preview Generator Services/Builder © 2010 MediaMind Technologies Inc. | All rights reserved
  • 56. www.mediamind.com hassan.khan@mediamind.com +92 344 9400 400 @mediamind_chat @creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved
  • 57. Thank you! © 2010 MediaMind Technologies Inc. | All rights reserved

Editor's Notes

  1. MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  2. MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  3. First I’d like to introduce or re introduce to you eyeblaster analytics
  4. Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Not other ad serving system can provide… Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
  5. Problem: You spend too much time compiling reports, leaving not enough time to interpret them.Solution:Actionable insights at your fingertips Prepare to impress
  6. Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.
  7. We have now added in two new attribution models Click over impressionLast click, disregard impressionsYou can still use the last event ruleAs with the cookie windows, you can setup different conversion attribution rules for each advertiser (in fact up to six different ones – more on this in a future slide). Note: this now matches Universal Tags which also have these same de-duplication rules for third party conversion/analytic tags Note: the cookie window of course will still control what events in the path are valid (considered).
  8. Engagement Path Analysis
  9. MediaMind and all its products and features. One single management source for all digital campaign needs.
  10. First I’d like to introduce or re introduce to you eyeblaster analytics
  11. Problem: Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionize the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly. Wouldn’t it be great if its just one step away? You tell me. How much time do spend just trying to get something done?
  12. When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  13. Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  14. Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  15. Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
  16. Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  17. Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  18. MM makes your trafficking easier.Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.
  19. Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  20. Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  21. Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  22. Updates in real time, at the click of your mouse.
  23. Problem: Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your clientSolution:AdSnapLet a machine do that while you actually apply yourself to better things.
  24. Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
  25. Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimize , but make sure to control the number of times with frequency capping by user or time, placement
  26. Manual is by the user looking at reports and making a decision on how to split the impressions (so not EB related). The rotation setting they can use is weighted to control the % of the available imps
  27. Re-targetting the consumerWhenever we talk about re-targgeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!
  28. MediaMind and all its products and features. One single management source for all digital campaign needs.
  29. First I’d like to introduce or re introduce to you eyeblaster analytics
  30. Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  31. Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  32. Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  33. Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  34. We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  35. We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  36. Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  37. Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  38. MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  39. MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  40. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone3 different graphs showing , depending how you want to measure, the correlation between search and display1. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone2. How it effects site actions and behavior 3. How it can effect order sizes and revenue per purchase.
  41. MediaMind and all its products and features. One single management source for all digital campaign needs.
  42. MediaMind and all its products and features. One single management source for all digital campaign needs.