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MediaMind Overview
 

MediaMind Overview

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  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Not other ad serving system can provide… Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
  • Problem: You spend too much time compiling reports, leaving not enough time to interpret them.Solution:Actionable insights at your fingertips Prepare to impress
  • Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.
  • We have now added in two new attribution models Click over impressionLast click, disregard impressionsYou can still use the last event ruleAs with the cookie windows, you can setup different conversion attribution rules for each advertiser (in fact up to six different ones – more on this in a future slide). Note: this now matches Universal Tags which also have these same de-duplication rules for third party conversion/analytic tags Note: the cookie window of course will still control what events in the path are valid (considered).
  • Engagement Path Analysis
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionize the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly. Wouldn’t it be great if its just one step away? You tell me. How much time do spend just trying to get something done?
  • When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • MM makes your trafficking easier.Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Updates in real time, at the click of your mouse.
  • Problem: Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your clientSolution:AdSnapLet a machine do that while you actually apply yourself to better things.
  • Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
  • Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimize , but make sure to control the number of times with frequency capping by user or time, placement
  • Manual is by the user looking at reports and making a decision on how to split the impressions (so not EB related). The rotation setting they can use is weighted to control the % of the available imps
  • Re-targetting the consumerWhenever we talk about re-targgeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone3 different graphs showing , depending how you want to measure, the correlation between search and display1. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone2. How it effects site actions and behavior 3. How it can effect order sizes and revenue per purchase.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.

MediaMind Overview MediaMind Overview Presentation Transcript