MediaMind Overview
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  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Not other ad serving system can provide… Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
  • Problem: You spend too much time compiling reports, leaving not enough time to interpret them.Solution:Actionable insights at your fingertips Prepare to impress
  • Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.
  • We have now added in two new attribution models Click over impressionLast click, disregard impressionsYou can still use the last event ruleAs with the cookie windows, you can setup different conversion attribution rules for each advertiser (in fact up to six different ones – more on this in a future slide). Note: this now matches Universal Tags which also have these same de-duplication rules for third party conversion/analytic tags Note: the cookie window of course will still control what events in the path are valid (considered).
  • Engagement Path Analysis
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionize the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly. Wouldn’t it be great if its just one step away? You tell me. How much time do spend just trying to get something done?
  • When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • MM makes your trafficking easier.Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Updates in real time, at the click of your mouse.
  • Problem: Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your clientSolution:AdSnapLet a machine do that while you actually apply yourself to better things.
  • Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
  • Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimize , but make sure to control the number of times with frequency capping by user or time, placement
  • Manual is by the user looking at reports and making a decision on how to split the impressions (so not EB related). The rotation setting they can use is weighted to control the % of the available imps
  • Re-targetting the consumerWhenever we talk about re-targgeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone3 different graphs showing , depending how you want to measure, the correlation between search and display1. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone2. How it effects site actions and behavior 3. How it can effect order sizes and revenue per purchase.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.

MediaMind Overview MediaMind Overview Presentation Transcript

  • MediaMind OverviewSimplify Digital CampaignsHassan Khan | Digital Media Strategist © 2010 MediaMind Technologies Inc. | All rights reserved
  • Global Coverage – Local Support • Digital ad serving since 1999 • Rich media leader & only global independent • 53 offices worldwide • Complete 24/7/365 coverage © 2010 MediaMind Technologies Inc. | All rights reserved
  • Global Presence 24/7 support 53 offices in 40+ countries © 2010 MediaMind Technologies Inc. | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  • MediaMind is the only MRC certified agency ad server ensuring confidence in online metrics compliant with the (IAB)’s 3 major areas of measurement guidelines:1- Rich Media Measurement2- Ad Campaign Measurement3-Broadband Video Commercial Measurement4- Audience Reach Measurement © 2010 MediaMind Technologies Inc. | All rights reserved
  • © 2010 MediaMind Technologies Inc. | All rights reserved
  • How much time doyou spend with your ad server ? © 2010 MediaMind Technologies Inc. | All rights reserved
  • Things are harderthan they should be © 2010 MediaMind Technologies Inc. | All rights reserved
  • Current ad serverplatforms are built ondecade oldtechnologies © 2010 MediaMind Technologies Inc. | All rights reserved
  • Foundation built forthe future © 2010 MediaMind Technologies Inc. | All rights reserved
  • Actionable AnalyticsMediaMind Streamlined Ad Serving Open Workflow © 2010 MediaMind Technologies Inc. | All rights reserved
  • Actionable AnalyticsExtracting meaning out of piles of data © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: cross-channel results in real-time © 2010 MediaMind Technologies Inc. | All rights reserved
  • Campaign Monitor Updated data ▸ Analyze behavior in real-time every 15 ▸ Optimize on-the-fly min ▸ Monitor delivery, performance, set-up, & more © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty:getting useable cross-channel data without hours in excel © 2010 MediaMind Technologies Inc. | All rights reserved
  • 1-Click PowerPoint▸ Full summary of campaign metrics▸ Customizable content▸ Complete with tables and graph © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: Analyze consumer behavior before they convert © 2010 MediaMind Technologies Inc. | All rights reserved
  • Conversion attribution enhancements▸ You can select between three conversion attribution rules: 1. Last event 2. Click over impression 3. Last click, disregard impressions▸ Each rule can be applied to a particular advertiser▸ Note: the cookie window also apply © 2010 MediaMind Technologies Inc. | All rights reserved
  • Path to Conversion Analysis Conversion Analysis • Use impact rates to establish Sources Type 100% 20% benchmarks for publisher Average 100% 50% optimization Publisher 100% Point in Path ROI over the Ads entire path • Identify areas of opportunity or ROAS over trouble, along the path that Placement the entire path might effect overall performance Total Ad Sizes Occurrences in Path Total Conversions (entire path) • Use data towards future strategy in ad sequencing or Click to Conversion delivery Rate © 2010 MediaMind Technologies Inc. | All rights reserved
  • Analyzing Customer Behavior Percentage of Impact on ROI 80.00% 75.06% ROI (Last Ad) 70.00% 61.57% ROI (Full Path) 60.00% 54.70% 50.00% 40.00% 29.33% 30.00% 11% 13.00% 15.00% 20.00% 13.29% 10.91% 9.00% 10.00% 4.91% 1.53% 0.00% Publisher A Publisher B Publisher C Search 1 Search 2 Email ▸ "What is most successful path to conversion?" ▸ Optimize budget and media plan for path that delivers the most conversion © 2010 MediaMind Technologies Inc. | All rights reserved
  • Agency Tools Open Workflow 1-Click Campaign MediaMind Reporting Monitor Streamlined Data Feeds Ad Serving Actionable Analytics Excel Plug-in Report Custom Report Generator Services/Builder © 2010 MediaMind Technologies Inc. | All rights reserved
  • Streamlined Ad Serving Faster & Smarter Campaign Set-up © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty:getting from point A to B quickly © 2010 MediaMind Technologies Inc. | All rights reserved
  • Five Clicks Into One Process Guide Universal SearchBookmarking Filters Preview © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: using previewing tools © 2010 MediaMind Technologies Inc. | All rights reserved
  • Preview That Gives You the Whole View Preview multiple ads at once View ad info Instantly QA Collaborate with others ad © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: repetitivetrafficking tasks © 2010 MediaMind Technologies Inc. | All rights reserved
  • Hundreds of Banners, Only One Step Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty:Difficulty:optimize creative in optimize creative in minutes minutes © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty:optimize creative in minutes © 2010 MediaMind Technologies Inc. | All rights reserved
  • Switch Text, Content, or Targeting Instantly Dynamic Insertions ▸ Allows for quick optimizations and changes ▸ Keeps record of any change ▸ Keeps production cost down on revisions Dynamic Insertion © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty:F5 F5 F5 F5 F5F5 Constant F5 F5 F5 F5 F5 browser refreshing © 2010 MediaMind Technologies Inc. | All rights reserved
  • Automated Screenshots One-click screenshots of live ads delivered in AdSnap PowerPoint! © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: the right ad to the right person the right time © 2010 MediaMind Technologies Inc. | All rights reserved
  • Targeting and Sequencing$£ ▸ Rotate your rich and standard ads, as well as messages to ensure the€ best user experience ▸ Set to auto optimize by any metric ▸ Frequency cap by time, placement, and day- serving cost and get part Save sequence, rotation and • Control the better performance frequency of your ads © 2010 MediaMind Technologies Inc. | All rights reserved
  • What is optimization?• State-of-the-art algorithm to optimize your placements performance by having the best performing ads displayed more often than the others• Optimization can be based on; Conversions (Post Impression, Post Click, All, Particular Conversion) Interactions (All, Particular Custom Interaction) Clicks © 2010 MediaMind Technologies Inc. | All rights reserved
  • How to Optimize?There are two ways to define ad optimization;• Manual – user manually defines how to the divide impressions per placement (Ad Rotation)• Automatic – Eyeblaster serves the better performing ads more often. You may choose between two options; 1. Even Odds – serve the better performing ads more often 2. Single Winner – most successful ad will be served most of the time © 2010 MediaMind Technologies Inc. | All rights reserved
  • Manual Optimization (Rotation)• Ads Even Distribution Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of each ad within the ad group. Each group will have equal distribution of impressions. © 2010 MediaMind Technologies Inc. | All rights reserved
  • Manual Optimization (Rotation)• Ads Weighted Distribution Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of each ad with in the ad group. Agency can define the weighted distribution of each group. Each group will deliver the ad according to its weight. If agency wants to set the weights ad level then there is no need to make groups, just assign the weights to each ad. © 2010 MediaMind Technologies Inc. | All rights reserved
  • Manual Optimization (Rotation)• Time Based Ads Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence with date and time of each ad group. © 2010 MediaMind Technologies Inc. | All rights reserved
  • Automatic Optimization • Single Winner State-of-the-art algorithm to optimize your placements performance by having the best performing ads displayed more often than the others Even Odds: All ads are served with the better performing ads weighted exponentially (Squared) and therefore served significantly more © 2010 MediaMind Technologies Inc. | All rights reserved
  • Sequencing• Advanced Ad Sequence Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence of each ad within the ad group. Each group will not have equal distribution of impressions. © 2010 MediaMind Technologies Inc. | All rights reserved
  • I’ll bebackconsumer retargeting © 2010 MediaMind Technologies Inc. | All rights reserved
  • Re-Targeting Tools Pre-Impression, Post-Interaction & Pre-Click Prior to Campaign During the Campaign Prior to Impression Ad 1st imp 2nd imp 3rd imp Unknown Site Visitor Participant DejaVu Re-targeting Behavioural Sequencing • Re-target ads based on previous behaviour • User interactions determine which ad is across media properties shown next in sequence • Cross-sell / Up-sell to maximize ROI • Encourage user through the decision making cycle • Build valuable user database over time • Who has never visited your site • Unlimited creative ‘paths’ help improve conversion rates • Who has visited your site • Who is active participant on your site DejaVu Demo © 2010 MediaMind Technologies Inc. | All rights reserved
  • Advanced Level Ad Rotation, Targeting & Optimization• State Based Ads The ads in the flight are served according to user’s state defined in our system. From the State drop down list, choose the state at which the ad will be served. The drop down menu contains all states defined in all the ads associated with this flight. Click SET to apply the selection. You can also place ads in groups and define a state for a specific group. In this case the first appropriate ad of the group is served. © 2010 MediaMind Technologies Inc. | All rights reserved
  • Agency Tools Open Workflow Ad Snap Mass Creation Standard Banner SmartVersioning MediaMind Excel StreamlinedTrafficking Ad Serving ActionableRich/Standard Analytics Optimization Universal TagQuick Access Workshop for Advanced Tools Flash Preview © 2010 MediaMind Technologies Inc. | All rights reserved
  • Open WorkflowIntegrations, services and standards that go beyond basic ad serving © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: getting your data where you want it © 2010 MediaMind Technologies Inc. | All rights reserved
  • fluid integration Open API © 2010 MediaMind Technologies Inc. | All rights reserved
  • Integration Partners Web- Planning / Buying Bid management Tracking/Research • Omniture • Donovan/iDesk • Adwords • Web Trends • MediaBank • Omniture • Core Metrics • Medicom Lifeline • Clickable • Visistat • IPT • Acquiso • CoreMetrics Campaign Data © 2010 MediaMind Technologies Inc. | All rights reserved
  • Difficulty: Bridging display & search © 2010 MediaMind Technologies Inc. | All rights reserved
  • Search and Display Working Together Rich Standard Search Media ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- Cross duplication ofCampaign Total conversion data Channel type Conversions Impact Rate Cross Channel Display 28.22% 314 Search Campaign 1261 60.21% Results © 2010 MediaMind Technologies Inc. | All rights reserved
  • Validate Display Spend with Search Time Spent on Site Lift in Site VisitsIncreases in 23.4Increase in Sales Pages Viewed average order size 7x Display Only; 83% 244% 3x Search Only 66% 68% 210% 49% 46% 37% 89% 6.5 26% 50% 3.3 42% 11% 3% 9% Lift Display only in online purchases Liftonly Search & Display Search in offline purchases Display only Lift in spend per purchaser in-store Display Search only Search & Display Search Search & Display Display only Search only Search & DisplayChart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006 30+, 11M unique users, 52M impressions) Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Source: Microsoft Advertising and Comscore case study (M&F © 2010 MediaMind Technologies Inc. | All rights reserved
  • Agency ToolsAdvanced Targeting/ Sequencing Global Campaign ManagementChannel Connect for Search Channel Connect for Mobile Billing Connect Open Workflow API MediaMind Streamlined Ad Serving Actionable Analytics © 2010 MediaMind Technologies Inc. | All rights reserved
  • © 2010 MediaMind Technologies Inc. | All rights reserved
  • Agency ToolsAdvanced Targeting/ Sequencing Global Campaign ManagementChannel Connect for Search Channel Connect for Mobile Billing Connect Open Workflow API Ad Snap Mass Creation Standard Banner Smart Versioning 1-Click Campaign MediaMind Reporting Monitor Excel Streamlined Data Feeds Trafficking Ad Serving ActionableRich/Standard Analytics Excel Optimization Universal Tag Plug-inQuick Access Workshop for Advanced Report Custom Report Tools Flash Preview Generator Services/Builder © 2010 MediaMind Technologies Inc. | All rights reserved
  • www.mediamind.com hassan.khan@mediamind.com +92 344 9400 400@mediamind_chat@creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved
  • Thank you! © 2010 MediaMind Technologies Inc. | All rights reserved