Your SlideShare is downloading. ×
0
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Chapter5cocacola
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Chapter5cocacola

390

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
390
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. College : SNJB’s COE, Chandwad. Class : MBA 1st year. Guidance By : Hon. Prof. Mr. U. S. Kasar Sir. Company : The Coca-Cola Company. Presenters : Gaziyani Md. Hasnain Rahul O. Bhandari Khushbu Mutha Abu Swaleh Bhagyashree Mankar
  • 2. Scam Overview • The Indian government forced Coca-Cola out of the country in 1977. • The company returned in 1993 • Each bottling plants extracts up to 1.5m liters of water everyday from the ground. • It takes nine liters of clean water to manufacture a liter of Coke. • In 2000 Coca-Cola opened a plant at Plachimada, a village in Kerala to produce 1.2m liters of coke every day.
  • 3. • The conditional license granted by the local Panchayat authorized the use of motorized pumps • But the company drilled more than six wells & illegally installed high-powered electric pumps to extract millions of liters of pure water. • The level of the water table fell from 45 to 150 meters below the surface.
  • 4. • The company started dumping waste outside causing a serious health hazard. • The court gave Coca-Cola a notice to cease water extraction • The theft of water was not only limited to kerala • Overexploitation of groundwater soon started in Kaladera
  • 5. Kala Dera - Thirsting from Coca-Cola • Kala Dera is a large village outside the city of Jaipur. • Agriculture is the primary source of livelihood. • Coca-Cola started its bottling operations in Kala Dera in 2004, and within a year, the community started to notice a rapid decline in groundwater levels.
  • 6. Unusable Well in Kala Dera Showing Depleted Water Level
  • 7. • For farmers, loss of groundwater translated directly into loss of income. • For many children it meant leaving schools to provide a much needed helping hand in household since the women had additional burdens.
  • 8. Community response The community in Kala Dera organized itself to challenge the Coca-Cola company for the worsening water conditions - through extraction and pollution - and demanded the closure of the Coca-Cola bottling plant.
  • 9. Company's Response The company, in usual fashion, denied any wrongdoing, blaming "outsiders" for the increasing local community opposition
  • 10. The assessment noted that the plant's operations would continue to worsen water situation Stop Using Groundwater in Kala Dera
  • 11. Coca-Cola's Response Unethical and Dishonest • Coca-cola took seven month to respond • Coca-cola not respond to the concern raised • Unethical and dishonest campaign • Chosen to continue the operation • Continued in misery of thousand people
  • 12. Coca-Cola should no longer utilize the overexploited groundwater resource in Kala Dera 1. Transport water from the nearest aquifer that may not be stressed 2. Store water from low-stress seasons 3. Relocate the plant to a water-surplus area 4. Shut down this facility The community in Kala Dera welcomed the recommendations and waited for company’s response.
  • 13. COKE’S Corporate Social Responsibility - A Scam? The Coca-Cola steps up its corporate social responsibility announcing to the world that it is a “green and socially responsible company.” --- but was not the case at kala dera
  • 14. • The company announce its rainwater harvesting initiatives in India • It also announce that the company will become "water neutral" in India by 2009.
  • 15. Some serious concerns about CocaCola's claims on rainwater harvesting • The company announced that it has recharged five times the amount of water it has used. • When asked to back it up with numbers, Coca-Cola does not provide any. • Coca-Cola states that they "will install measuring devices that will verify the amount of water recharged." • If they do not have measuring devices installed to verify the amount of water recharged, how can they make a claim of recharging five times the water that they have extracted?
  • 16. • People across Rajasthan are well known in rainwater harvesting and have been harvesting rainwater long before Coca-Cola started. • Coca-Cola started rainwater harvesting to overcome response to the growing campaigns against its water mismanagement. • Coca-Cola was bluffing people with its rainwater harvesting. • The rainfall in the area is too low, and the amount of rainfalls fluctuates a lot contributing to 30 days of rains every year • 80% of those rains come in just two or three days and hence rainwater harvesting is simply not efficient
  • 17. • Based on their rainwater harvesting initiatives Coca-Cola company has announced that they will become water neutral in India by 2009 • Coca- cola will recharge more water than the use from the groundwater resource. ---A BLUFF
  • 18. Coca-Cola Threatens Top Indian Photographer with Lawsuit a billboard by : Mr. Haksar
  • 19. • In 2005, Coca-Cola's Indian subsidiary, sent a letter to Mr. Haksar threatening him with serious legal actions unless the billboard was replaced 'unconditionally and immediately'. • Coca-Cola would seek Indian Rupees 2 million (US$ 45,000) for "incalculable damage to the goodwill and reputation" of Coca-Cola, and also sought an 'unconditional apology in writing'. • Mr. Haksar said that he had no intentions of issuing any apology because he has not committed anything wrong.

×