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  1. 1. College : SNJB’s COE, Chandwad. Class : MBA 1st year. Guidance By : Hon. Prof. Mr. U. S. Kasar Sir. Company : The Coca-Cola Company. Presenters : Gaziyani Md. Hasnain Rahul O. Bhandari Khushbu Mutha Abu Swaleh Bhagyashree Mankar
  2. 2. In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, otherwise known as "Doc." He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success
  3. 3. What is it? • Coca-Cola is a carbonated drink introduced in 1886 • Ingredients-sugar -caffeine -phosphoric acid(a mineral acid) -caramel color -natural flavorings -carbonated water • A sweet soft drink sold world wide
  4. 4. Why is it so famous? • People get addicted to caffeine • The Coca-Cola company spends trillions of dollars on advertising • It is delicious and refreshing • It is one of the most bought soft drinks in the world • It used to be used as a medicinal product • You can buy it anywhere • The company is worth $67.5bn and was named the most valuable brand
  5. 5. 1886 -First year the Company sold about 9 glasses a day. - The first advertisement appears in the ‘Atlanta Journal’ - Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today. 1887 - Free drink coupons are distributed to encourage people to try Coca Cola 1891 -Coca Cola uses for the first time calendars and outside posters for advertising
  6. 6. 1893 - The Coca Cola trademark is registered in the U.S patern office. 1894 -Coca Cola is first put into bottles in Vicksburg, Mississippi, by Joseph Biedenharn 1896 - The Coca Cola Company 1895 distributes branded urns en clocks -Coca Cola is sold and consumed in every state and territory of the U.S 1899 -Large scale of bottling begins in Chattanooga, Tennessee 1904 - The first magazine ads for Coca-Cola appears in national consumer publications 1901 -The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time
  7. 7. 1906 - Cuba, Canada and Panama become the first countries outside the U.S to bottle Coca Cola. 1909 - Bottles of Coca-Cola are delivered by hors-drawn cariages 1912 -Copycat beverages try to capitalize on the succes of Coca-Cola 1911 -The annual advertising budget for Coca Cola reaches the $1 million 1916 -The 6,5 ounce refillable glass contour bottle is introduced to distinguish Coca-Cola from competitors. - Though pattend in 1915, the contour bottle was introduced to the public in 1916
  8. 8. 1923 1925 - The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola home. - The first billboard from CocaCola appeared 1935 1928 - The first standaridized coin operated vendingmachines are introduced -The IX Olympic games open in Amsterdam, and Coca-Cola has it’s first Olympics 1929 -The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda Fountains. 1931 - The Coca-Cola Santa Clause created by Haddon Sundblom, first appears in advertising
  9. 9. 1941 1950 - The elf-like Sprite is introduced to promote the word ‘Coke’ - Coca-Cola becomes the first-ever product that appears on TIME Magazine 1958 -Coca-Cola is a welcome accompaniment to 1950s activities such as bowling, picnics etc. 1955 -The first King-size and Familysize bottles are introduced 1947 - A new sleek look for the CocaCola fountain dispenser
  10. 10. 1960 - The 12 ounce can is introduced 1963 - TaB the company’s first Diet soft drink is introduced 1978 1961 -Sprite is introduced - Coca-Cola comes to China, the first packaged cold drink allowed in the country
  11. 11. 1982 - Diet Coke is introduced 1961 -The Coca-Cola foundation, the company's first philanthropic arm in the U.S is established 1985 -Coca-Cola becomes the first drink appearing in space when an asstronaut tests the ‘Coca-Cola Space Can’ on board of the ‘Space Shuttle Challenger’ 1986 - Coca-Cola exists 100 years!
  12. 12. 1998 - Coca-Cola extends its FIFA Partnership with a long term commitment to the Federation Internationale de Football association 1991 - Coca-Cola introduces the first bottles made by partially recycled plastic 1990 - Coca-Cola is introduced in East Germany 1996 - Coca Cola sponsors the Summer Olympic Games in hometown Atlanta. 1993 - The Polar Bear makes his first appearance in an advertisement
  13. 13. 2005 2008 -Coca-Cola introduces the M5S ( The maginificant five bottles ) - Coca-Cola is a main sponsor of the Presidential campaigns - Coca-Cola Zero is introduced 2002 - Coca Cola is one of the main sponsors of ‘American Idol’ 2007 - The Company acquires Energy Drinks inc. - On May 24 A New WORLD of Coca-Cola opens in Atlanta, Georgia
  14. 14. consumers • Coke is now sold in more than 200 countries • The Coca-Cola company targets the age group of 14 to 24 year olds • All age groups drink Coke • An average American drink 4128 ounces of Coca-Cola each year
  15. 15. CEO President Bottling Invest/ Supply Chain CFO President Strategy President General Counsel Director Human Resource s President of Eurasia Group President European Union Market President of African Group President Latin America Group President of Pacific Group Director Public Affairs/ Commun -cation
  16. 16. Board Members Muhtar Kent Chairman of the Board and Chief Executive Officer Wendy Clark, Senior Vice President, Sparkling Brand Center
  17. 17. Board Members Alexander B. Cummings, Chief Administrative Officer Carletta Ooton, Chief Quality and Product Integrity Officer
  18. 18. Board Members Steve Cahillane, President, Coca-Cola Americas Beatriz Perez, Chief Sustainability Officer Joseph V. Tripodi, Chief Marketing and Commercial Officer
  19. 19. Coca-Cola’s Mission Mission + Commitment = Focus Focus + Action = Results • Mission statement: “We exist to create value for our share owners on a long-term basis by building a business that enhances The Coca-Cola Company’s trademarks. This is also our ultimate commitment. As the world’s largest beverage company, we refresh that world. We do this by developing superior soft drinks, both carbonated and noncarbonated, and profitable non-alcoholic beverage systems that create value for our Company, our bottling partners and our customers.”
  20. 20. Coca-Cola’s Objectives • Coca-Cola’s first objective is to maximize share owner value over time. • Maximize long-term cash flow • To ensure the strongest and most efficient production, distribution, and marketing systems possible
  21. 21. Coca-Cola’s Internal Environment • Coca-Cola produces franchise products. – Products do not have substitutes – Coca-Cola is a low cost leader – Coca-Cola has the largest plant capacity in the world and therefore enjoys significant economies of scale. – Low regulatory restrictions placed on the Company.
  22. 22. Coca-Cola’s External Environment • External environment consists of: – Economic – Social/Demographic – Ecological – Political
  23. 23. Coca-Cola’s Economic • Coca-Cola’s products are somewhat sensitive to economic slumps – Loyal patrons, however, view Coca-Cola as an inexpensive pleasure – Disposable income is generally rising around the world
  24. 24. Coca-Cola’s Economic • Coca-Cola’s business in foreign currencies result in currency exposure of the company. • Strong U.S. dollar means weaker currencies elsewhere. • Coca-Cola utilizes hedging tools to minimize this risk.
  25. 25. Coca-Cola’s Social • Consumption has been proven to be inversely correlated with age. • Health-Conscious Baby-Boomers are turning towards healthier alternatives. • Coca-Cola’s Nestea products are geared towards this market segment.
  26. 26. Coca-Cola’s Technological • The world is getting smaller due to increased technological capacities. • a “Global Teenager” has emerged • Coca-Cola is equipped to market this group.
  27. 27. Coca-Cola’s Political • Coca-Cola has been faced with an Anti-Trust suit from Pepsi • Pepsi claims Coca-Cola has monopolized the fountain-dispensing market. • Suit seeks unspecified damages and asks the court to stop Coca-Cola from prohibiting Pepsi products.
  28. 28. Coca-Cola’s Ecological • Coca-Cola’s aluminum cans are recyclable. • Coca-Cola’s plastic containers are also recyclable. • Coca-Cola’s cardboard containers are made out of recycled materials.
  29. 29. Rivalry • Pepsi is Coca-Cola’s main rival • Coca-Cola prevailed from the “Cola Wars” • Coca-Cola has two of the top three soft drinks: – Coca-Cola Classic (#1) – Pepsi (#2) – Diet Coke (#3)
  30. 30. Types of Coca-Cola • • • • • • • • Cola Cola Cherry Cola Vanilla Cola Green Tea Cola Lemon Cola Lemon Lime Cola Lime Cola Orange • Cola Raspberry • Diet Coke • Caffeine-Free Coca-Cola • Coca Cola Zero
  31. 31. 1886 - Drink Coca-Cola 1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is CocaCola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed 1963 - Things Go Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life
  32. 32. websites • • • • • •
  33. 33. Thank You! Please enjoy a delicious and refreshing Coca-Cola !